---
title: "Colored Tape — $694K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/colored-tape"
last_updated: "2026-08-09T16:38:29.075Z"
locale: en
meta:
description: "Niche score 59/100 · $694K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $694K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Colored Tape — $694K/yr Amazon US Niche (2026) - Flapen"
---
# **colored tape**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 68Growth 37Conversion 89Competition 45Returns 96Price range 48Avg price 35Brand share 70Review moat 53Quality gap 38
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$694K**
$694K/yr · 651K searches
**Review moat**
**Good****1,389.38**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$3.94–$25.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+9.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.20**
avg listing price — sweet spot $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, colored tape is a $694K/yr Amazon United States market (651K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug. Verdict: Worth a look — 59/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colored tape market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$816K–$1.0M**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#441**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 96%
**Open market**
**31%**
- Guirnd18% - DEART15% - ZFIOPSH13% - UMETDO10% - JONYEE7% - SWRT6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/colored-tape/trend)
## **Top colored tape search terms**
- **colored tape**156K/yr+9.1%9.2% conv. - **colored masking tape**135K/yr+7.2%8.0% conv. - **colored painters tape**46K/yr+15.3%9.0% conv. - **colorful tape**44K/yr+15.5%8.5% conv. - **color tape**41K/yr+20.5%7.5% conv. - **colored tape rolls**27K/yr+8.7%8.1% conv. - **kids tape**25K/yr-5.3%8.6% conv. - **colorful masking tape**20K/yr+12.2%8.3% conv. - **colored masking tape 1 inch**15K/yr+44.9%7.7% conv. - **color masking tape**21K/yr+10.1%7.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/colored-tape/search-terms)
## **Top colored tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$35K10%$69K15%$104K20%$139K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Guirnd 12PCS Colored Masking Tape Kids Art Supplies DIY Craft Tape Colored Tape Rolls Colored Painters Tape 1.7cm x 12m (2/3In x 13Yards)**Guirnd**$6.91**4.6★2,102 rev](https://www.amazon.com/dp/B0BKZ2WVFY) [2**ZFIOPSH Colored Masking Tape 1 Inch Colored Tape Rolls Painters Tape for Kids Colorful Tape for Crafts Writable & Removable 7 Colors in Clear Hanging Case.**ZFIOPSH**$9.26**4.6★170 rev](https://www.amazon.com/dp/B0DPDSF81J) [3**Colored Masking Tape Painters Tape 12 or 8 Pack 1 inch or 0.6 Inches Kids Arts Craft Supplies Coding Whiteboard Dry Erase Board Tape Thin Paper Tape Paint Tape No Residue Easy Removal DIY Crafts Arts**DEART**$4.91**4.6★2,403 rev](https://www.amazon.com/dp/B0CL9NF75W) [4**UMETDO 8PCS Colored Masking Tape - Painters Tape Rainbow Colors Rolls Kids Art Supplies Great for Crafts Labeling DIY Decorative 1/2 Inch Masking Tape- Tiny Size**UMETDO**$6.36**4.3★1,855 rev](https://www.amazon.com/dp/B09KC5QSXD) [5**JONYEE Colored Masking Tape Colored Painters Tape for Arts & Crafts Labeling or Coding - Art Supplies for Kids - 6 Different Color Rolls - Masking Tape 1 Inch x 13 Yards (2.4cm X 12m)**JONYEE**$7.11**4.6★5,672 rev](https://www.amazon.com/dp/B07G5TRF4R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kodreat 12 Rolls Colored Masking Tape 0.7Inch x 13Yards Painters Tape for Arts Crafts Scrapbooking Labeling Whiteboards Fun Classroom Supplies and Cable Management Good for Creative Projects**Kodreat**$3.94**49 rev3mo ago](https://www.amazon.com/dp/B0GHNP8F6G) [**SWRT Colored Masking Tape 8 Rolls 0.6 in x 16 yds Rainbow Colors**SWRT**$6.80**42 rev6mo ago](https://www.amazon.com/dp/B0GFDSLZFS) [**SWRT Colored Masking Tape 1 Inch x 55 yds 6 Rolls Rainbow Colors**SWRT**$14.07**88 rev1y ago](https://www.amazon.com/dp/B0F7H7TNQ1) [**DEART Colored Masking Tape Painters Tape Writable 12 8 or 6 Pack - 1 inch or 0.6 Inches for Arts & Crafts Art Supplies Whiteboard Tape Dry Erase Board Tape Craft Supplies (6 Large (20 Yd))**DEART**$9.82**2,403 rev1y ago](https://www.amazon.com/dp/B0DRNM2Q3W) [**ZFIOPSH Colored Masking Tape 1 Inch Colored Tape Rolls Painters Tape for Kids Colorful Tape for Crafts Writable & Removable 7 Colors in Clear Hanging Case.**ZFIOPSH**$9.26**170 rev1y ago](https://www.amazon.com/dp/B0DPDSF81J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SWRT Colored Masking Tape 8 Rolls 0.6 in x 16 yds Rainbow Colors**SWRT**$6.80**4.2★**▲ 270%**](https://www.amazon.com/dp/B0GFDSLZFS) [**Kodreat 12 Rolls Colored Masking Tape 0.7Inch x 13Yards Painters Tape for Arts Crafts Scrapbooking Labeling Whiteboards Fun Classroom Supplies and Cable Management Good for Creative Projects**Kodreat**$3.94**4.4★**▲ 254%**](https://www.amazon.com/dp/B0GHNP8F6G) [**ZFIOPSH Colored Masking Tape 1 Inch Colored Tape Rolls Painters Tape for Kids Colorful Tape for Crafts Writable & Removable 7 Colors in Clear Hanging Case.**ZFIOPSH**$9.26**4.6★**▲ 159%**](https://www.amazon.com/dp/B0DPDSF81J) [**6 Rolls Colored Masking Tapecolored painters tape0.6 x14.3Yard Drafting Tape Colored Painters Tape for Arts and CraftsLabeling Tape Paper Tape DIY Decorative Coding Decoration Teaching Supplies**JIMROLA**$3.94**4.3★**▲ 67%**](https://www.amazon.com/dp/B0D913CC5N) [**DEART Colored Masking Tape Painters Tape Writable 12 8 or 6 Pack - 1 inch or 0.6 Inches for Arts & Crafts Art Supplies Whiteboard Tape Dry Erase Board Tape Craft Supplies (6 Large (20 Yd))**DEART**$9.82**4.6★**▲ 66%**](https://www.amazon.com/dp/B0DRNM2Q3W)
**~~View all trending →~~**
## **What buyers say about colored tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Colors are vibrant”*
**Adhesion/Stickiness**18%
*“Sticks very well”*
**Quality-Overall**11%
*“Overall solid quality”*
**Value For Money**9%
*“Good deal”*
**Ease Of Use**7%
*“Super handy”*
**Advertised Vs Actual Product**6%
*“Just as advertised”*
**Durability**2%
*“Durable enough and works well”*
**Size-Overall**2%
*“Size is good matches description”*
**Efficiency**2%
*“Worked great for tagging”*
**Design-Overall**1%
*“Designs are pretty”*
### **What buyers complain about **
**Adhesion/Stickiness**33%
*“Bad adhesive”*
**Size-Overall**13%
*“Much more narrow than pictured”*
**Color**6%
*“colors are muted”*
**Quality-Overall**6%
*“Cheap quality”*
**Thickness**4%
*“crepe paper-ish”*
**Advertised Vs Actual Product**3%
*“The description is misleading”*
**Strength**3%
*“It is not strong”*
**Ease Of Use**2%
*“Hard to write on”*
**Durability**1%
*“Kept tearing while I was unrolling it”*
**Tear Resistance**1%
*“It does tear quite easily”*
### **Top return reasons **
**Size-Overall**36%
**Adhesion/Stickiness**27%
**Advertised Vs Actual Product**9%
**Color**7%
**Thin**6%
**Value For Money**5%
**Quality-Overall**3%
**Thickness**2%
**Functionality-Overall**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is colored tape profitable to sell on Amazon United States?**
- The niche generates $694K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the colored tape niche?**
- 20 brands and 27 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in colored tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Color. The return rate is 0.9%.
- **When does demand for colored tape peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the colored tape niche?**
- Listings span $3.94–$25.10; the average listing price is $10.20 (sweet spot $15–$100). The average incumbent carries 1,389 reviews — the moat a new listing must climb.
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