---
title: "Colored Pencils — $11.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/colored-pencils"
last_updated: "2026-08-09T12:35:35.788Z"
locale: en
meta:
description: "Niche score 58/100 · $11.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $11.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Colored Pencils — $11.0M/yr Amazon US Niche (2026) - Flapen"
---
# **colored pencils**
**Worth a look**
Shows a $11.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 22Conversion 76Competition 52Returns 96Price range 70Avg price 75Brand share 49Review moat 20Quality gap 18
**Market size**
**Incredible****$11.0M**
$11.0M/yr · 10.1M searches
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.04**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.13–$37.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,750.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, colored pencils is a $11.0M/yr Amazon United States market (10.1M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colored pencils market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 40,000–50,000/product
- **Revenue / yr**
- **$15.0M–$15.0M**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**232**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 93%
**Open market**
**21%**
- Crayola31% - KALOUR21% - Soucolor12% - PRINA6% - finenolo5% - Shuttle Art4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.
400K300KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/colored-pencils/trend)
## **Top colored pencils search terms**
- **colored pencils**5.7M/yr-2.4%6.7% conv. - **colored pencils for adults**811K/yr-16.9%7.4% conv. - **color pencils**526K/yr+5.8%4.9% conv. - **crayola colored pencils**530K/yr+14.5%5.5% conv. - **coloring pencils**487K/yr-8.7%6.7% conv. - **color pencil set**352K/yr-11.9%5.8% conv. - **coloring pencils for adults**252K/yr-16.0%8.0% conv. - **colored pencils for kids**195K/yr-14.4%10.1% conv. - **color pencils for adult coloring book**160K/yr-19.0%7.5% conv. - **color pencil**114K/yr+8.6%3.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/colored-pencils/search-terms)
## **Top colored pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$552K10%$1.1M15%$1.7M20%$2.2M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**4.7★12,073 rev](https://www.amazon.com/dp/B0BHYGM2XG) [2**Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+**Crayola**$5.13**4.8★49,791 rev](https://www.amazon.com/dp/B00006RVTS) [3**Soucolor 72-Color Colored Pencils for Adult Coloring Books Soft Core Back to School Supplies Smooth Coloring Pencils for Kids Sketching Drawing Blending Shading Arts & Crafts Supplies Gift**Soucolor**$10.82**4.7★30,292 rev](https://www.amazon.com/dp/B01N09ZDEI) [4**PRINA Art Supplies 120 Colors Colored Pencils Set for Adults Coloring Books with Sketchbook Professional Vibrant Artists Coloring Pencils for Drawing Sketching Blending Shading Soft Core Oil Based**PRINA**$29.21**4.7★4,619 rev](https://www.amazon.com/dp/B09FJN5R5C) [5**finenolo 36 Pack Colored Pencils for Adult Coloring Books Soft Core Art Drawing Pencils for Artists Beginners Coloring Pencils Set with Sharpener for Coloring Sketching Painting**finenolo**$9.02**4.7★3,003 rev](https://www.amazon.com/dp/B0BP2TBX3V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults**Kird Barken**$10.27**849 rev1y ago](https://www.amazon.com/dp/B0F23SDMVM) [**V-Opitos 48 Count Colored Pencils 4 Packs Pre-sharpened Coloring Pencils for Kids in 12 Colors Bulk School Supplies for Teachers Ideal Back to School Supplies & Classroom Prizes**V-Opitos**$7.82**266 rev1y ago](https://www.amazon.com/dp/B0F42WRK34) [**V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting**V-Opitos**$7.39**942 rev1y ago](https://www.amazon.com/dp/B0D9YBG7QF) [**Generic Colored Pencils 12ct 2pk Assorted Colors Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects**Generic**$9.94**559 rev2y ago](https://www.amazon.com/dp/B0D74X2S6F) [**Toidgy 144 Count Colored Pencils for Kids 12 Packs Colored Pencils Bulk 12 Colors Pre-sharpened Color Pencils for Adults Bulk School Supplies for Teachers Back to School Supplies Classroom Prizes**Toidgy**$16.72**491 rev2y ago](https://www.amazon.com/dp/B0D12MV7JZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KALOUR Premium Colored Pencils Set of 50 Colors Artists Soft Core with Vibrant Color Ideal for Layering Blending Shading Color Pencils for Adults Beginners Coloring Book**KALOUR**$10.54**4.7★**▲ 138%**](https://www.amazon.com/dp/B0BYS2D9CJ) [**Mr. Pen- Colored Pencils for Kids 36 Pack Soft Core Pre-Sharpened**Mr. Pen**$5.26**4.6★**▲ 70%**](https://www.amazon.com/dp/B086R45D39) [**V-Opitos 48 Count Colored Pencils 4 Packs Pre-sharpened Coloring Pencils for Kids in 12 Colors Bulk School Supplies for Teachers Ideal Back to School Supplies & Classroom Prizes**V-Opitos**$7.82**4.8★**▲ 68%**](https://www.amazon.com/dp/B0F42WRK34) [**Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults**Kird Barken**$10.27**4.6★**▲ 43%**](https://www.amazon.com/dp/B0F23SDMVM) [**Crayola Erasable Colored Pencils (24ct) Kids Coloring Pencils for Coloring Books Assorted Colors Arts & Crafts Supplies Gifts Ages 6 7 8**Crayola**$5.80**4.7★**▲ 41%**](https://www.amazon.com/dp/B000PCWKBA)
**~~View all trending →~~**
## **What buyers say about colored pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**42%
*“Amazing colors”*
**Quality-Overall**13%
*“Amazing quality”*
**Value For Money**9%
*“good value”*
**Pen/Pencil Quality**6%
*“Great Pencils”*
**Soft Feel**4%
*“Super smooth”*
**Advertised Vs Actual Product**3%
*“As Expected”*
**Sharpness**2%
*“They sharpen well”*
**Drawing Experience**2%
*“Great basic set of drawing pencils”*
**Fun/Entertainment Experience**2%
*“Fun to use”*
**Ease Of Use**2%
*“easy to work with”*
### **What buyers complain about **
**Color**26%
*“Colors dont match”*
**Quality-Overall**9%
*“Bad quality”*
**Sharpness**8%
*“they arent very sharp”*
**Durability**7%
*“Broken”*
**Display Colors**3%
*“I dont like the way they color at all”*
**Value For Money**3%
*“Thought this would be worth the price”*
**Strength**3%
*“I feel they break fairly easily”*
**Nib/Tip Quality**2%
*“Broken tips”*
**Product Condition**1%
*“Sent used objects”*
**Smell**1%
*“Chemical smell”*
### **Top return reasons **
**Color**27%
**Value For Money**16%
**Advertised Vs Actual Product**8%
**Quality-Overall**8%
**Display Colors**7%
**Size-Overall**5%
**Product Condition**4%
**Defective Material/Parts**4%
**Functionality-Overall**3%
**Gifting Purpose**2%
## **Common questions**
- **Is colored pencils profitable to sell on Amazon United States?**
- The niche generates $11.0M/yr across 27 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the colored pencils niche?**
- 16 brands and 232 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in colored pencils?**
- Top complaints mined from reviews: Color, Quality-Overall, Sharpness. The return rate is 0.7%.
- **When does demand for colored pencils peak?**
- Demand peaks in Jul–Aug–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the colored pencils niche?**
- Listings span $5.13–$37.99; the average listing price is $15.04 (sweet spot $15–$100). The average incumbent carries 12,750 reviews — the moat a new listing must climb.
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