---
title: "colored pencils 12 count — $433K/yr Amazon United States Niche, Score 52/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/colored-pencils-12-count"
last_updated: "2026-07-20T20:14:56.615Z"
locale: en
meta:
description: "colored pencils 12 count shows low returns (0.6%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "colored pencils 12 count shows low returns (0.6%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "colored pencils 12 count — $433K/yr Amazon United States Niche, Score 52/100 - Flapen"
---
# **colored pencils 12 count**
**Worth a look**
Shows low returns (0.6%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 57Growth 96Conversion 83Competition 18Returns 97Price range 58Avg price 40Brand share 8Review moat 24Quality gap 15
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Growth**
**Incredible****+144.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$2.41–$32.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$433K**
$433K/yr · 444K searches
**Avg price**
**Okay****$10.86**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,519.43**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, colored pencils 12 count is a $433K/yr Amazon United States market (444K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **137 days**
## **Competition**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**324**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**1%**
- Crayola56% - Generic19% - The Mega Deals15% - Pentel4% - Prang3% - Toidgy2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +144.6% search growth over the last 90 days.
70K50KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 70.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/colored-pencils-12-count/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$43K20%$87K30%$130K40%$173K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola 68-4012 Colored Pencils 12-Count pack of 3 Assorted Colors**Crayola**$8.21**4.8★8,222 rev](https://www.amazon.com/dp/B0033M0LZG) [2**Generic Colored Pencils 12ct 2pk Assorted Colors Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects**Generic**$9.94**4.8★559 rev](https://www.amazon.com/dp/B0D74X2S6F) [3**The Mega Deals Colored Pencils for Adults 12 Vibrant & Smooth Color Pencils for Adult Coloring Books Non-Toxic Coloring Pencil Set with Sharpener Art Supplies for Teens & Adults (Gift Pack)**The Mega Deals**$7.27**4.7★1,054 rev](https://www.amazon.com/dp/B0BRNSW1K3) [4**Crayola Colored Pencils Assorted Colors Pre-sharpened Adult Coloring 12 Count Gift**Crayola**$2.41**4.8★5,536 rev](https://www.amazon.com/dp/B00PQEFW6W) [5![Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]](https://m.media-amazon.com/images/I/51J4NXSkPOL.jpg)**Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors \[Amazon Exclusive\]**Crayola**$25.41**4.9★864 rev](https://www.amazon.com/dp/B08CHJ6D77)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**V-Opitos 48 Count Colored Pencils 4 Packs Pre-sharpened Coloring Pencils for Kids in 12 Colors Bulk School Supplies for Teachers Ideal Back to School Supplies & Classroom Prizes**V-Opitos**$7.82**266 rev1y ago](https://www.amazon.com/dp/B0F42WRK34) [**Generic Colored Pencils 12ct 2pk Assorted Colors Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects**Generic**$9.94**559 rev2y ago](https://www.amazon.com/dp/B0D74X2S6F) [**Toidgy 144 Count Colored Pencils for Kids 12 Packs Colored Pencils Bulk 12 Colors Pre-sharpened Color Pencils for Adults Bulk School Supplies for Teachers Back to School Supplies Classroom Prizes**Toidgy**$16.72**491 rev2y ago](https://www.amazon.com/dp/B0D12MV7JZ) [**The Mega Deals Colored Pencils for Adults 12 Vibrant & Smooth Color Pencils for Adult Coloring Books Non-Toxic Coloring Pencil Set with Sharpener Art Supplies for Teens & Adults (Gift Pack)**The Mega Deals**$7.27**1,054 rev3y ago](https://www.amazon.com/dp/B0BRNSW1K3) [![Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]](https://m.media-amazon.com/images/I/51J4NXSkPOL.jpg)**Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors \[Amazon Exclusive\]**Crayola**$25.41**864 rev6y ago](https://www.amazon.com/dp/B08CHJ6D77)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crayola 68-4012 Colored Pencils 12-Count pack of 3 Assorted Colors**Crayola**$8.21**4.8★**▲ 336%**](https://www.amazon.com/dp/B0033M0LZG) [![Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors [Amazon Exclusive]](https://m.media-amazon.com/images/I/51J4NXSkPOL.jpg)**Crayola Colored Pencils Bulk Kids School Supplies for Teachers 12 Packs with 12 Colors \[Amazon Exclusive\]**Crayola**$25.41**4.9★**▲ 49%**](https://www.amazon.com/dp/B08CHJ6D77) [**V-Opitos 48 Count Colored Pencils 4 Packs Pre-sharpened Coloring Pencils for Kids in 12 Colors Bulk School Supplies for Teachers Ideal Back to School Supplies & Classroom Prizes**V-Opitos**$7.82**4.8★**▲ 44%**](https://www.amazon.com/dp/B0F42WRK34) [**Crayola Colored Pencils Assorted Colors Pre-sharpened Adult Coloring 12 Count Gift**Crayola**$2.41**4.8★**▲ 35%**](https://www.amazon.com/dp/B00PQEFW6W) [**Crayola Bulk Colored Pencils for Kids (24pk) - 12 Assorted Colors Art Supplies For Crafts & Coloring Books Bulk Preschool & Kindergarten Classroom Supplies (Packaging May Vary)**Crayola**$32.27**4.9★**▲ 32%**](https://www.amazon.com/dp/B01DGIKAY8)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“good vibrant colors”*
**Quality-Overall**15%
*“great quality for everyday use at home or in the classroom”*
**Value For Money**13%
*“Good buy”*
**Advertised Vs Actual Product**7%
*“Exactly what I was looking for”*
**Gifting Purpose**4%
*“A great gift that brings hours of creativity and fun”*
**Educational-Overall**4%
*“Helped a teacher to get ready before school started”*
**Efficiency**4%
*“Works well”*
**Fun/Entertainment Experience**3%
*“Fun for the whole family”*
**Creativity**2%
*“are a fun and reliable choice for school projects, coloring books, and creative play”*
**Sharpness**2%
*“Did I mention get a good sharpener”*
### **What buyers complain about **
**Color**29%
*“the color wasnt very bright”*
**Quality-Overall**22%
*“Poor Quality Control”*
**Durability**17%
*“They break easily”*
**Sharpness**11%
*“when I sharpen them the led breaks again so I have to keep sharpening until the led does not break which wears them down faster”*
**Product Condition**5%
*“Broken. Maybe used? First time I opened the box and 6 pencils look like they were mistaken for chalk and used on a sidewalk 🙄”*
**Moist/Dry**2%
*“These pencils have dry rotten thus”*
**Defective Material/Parts**2%
*“all the ends are broke off”*
**Thickness**2%
*“Crayola colored pencils are too thin”*
**Ease Of Use**2%
*“I imagine they would be a little frustrating to blend”*
### **Top return reasons **
**Value For Money**40%
**Color**17%
**Product Condition**7%
**Defective Material/Parts**6%
**Quality-Overall**5%
**Size-Overall**4%
**Advertised Vs Actual Product**4%
**Sharpness**3%
**Functionality-Overall**2%
**Durability**2%
## **Common questions**
- **Is colored pencils 12 count profitable to sell on Amazon United States?**
- The niche generates $433K/yr across 14 tracked products. 90-day search growth is +144.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the colored pencils 12 count niche?**
- 7 brands and 324 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in colored pencils 12 count?**
- Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.6%.
- **When does demand for colored pencils 12 count peak?**
- Demand peaks in Jul–Aug; the busiest month runs 70.6× the quietest.
- **What does it cost to enter the colored pencils 12 count niche?**
- Listings span $2.41–$32.27; the average listing price is $10.86 (sweet spot $15–$100). The average incumbent carries 6,519 reviews — the moat a new listing must climb.
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