---
title: "Colored Pencil Kit — $289K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/colored-pencil-kit"
last_updated: "2026-08-09T12:35:35.115Z"
locale: en
meta:
description: "Niche score 46/100 · $289K/yr market · 250K searches/yr · $28.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $289K/yr market · 250K searches/yr · $28.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colored Pencil Kit — $289K/yr Amazon US Niche (2026) - Flapen"
---
# **colored pencil kit**
**Skip it**
Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 21Conversion 50Competition 51Returns 95Price range 58Avg price 95Brand share 19Review moat 23Quality gap 20
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.79**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$1.69–$147.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$289K**
$289K/yr · 250K searches
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****7,975.61**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, colored pencil kit is a $289K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colored pencil kit market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$288K–$360K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 91%
**Open market**
**6%**
- KALOUR77% - Soucolor6% - Crayola5% - KALOUR PDAS3% - PRINA2% - Aen Art1% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/colored-pencil-kit/trend)
## **Top colored pencil kit search terms**
- **kalour colored pencils**85K/yr-4.8%3.2% conv. - **kalour**23K/yr-3.9%1.5% conv. - **coloring set for adults**22K/yr-12.9%0.7% conv. - **colors for kids ages 4-8**13K/yr+0.3%4.4% conv. - **colors for adult coloring books**11K/yr-20.6%3.6% conv. - **coloring utensils for adults**9K/yr-3.5%1.5% conv. - **colores profesionales**8K/yr-20.6%0.8% conv. - **colored pencils and markers set**9K/yr-20.0%2.4% conv. - **colors for coloring books**7K/yr-12.0%4.3% conv. - **color for kids**7K/yr-2.1%0.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/colored-pencil-kit/search-terms)
## **Top colored pencil kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$14K10%$29K15%$43K20%$58K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**4.7★12,073 rev](https://www.amazon.com/dp/B0BHYGM2XG) [2**KALOUR 180 Colored Pencil Set for Adults Artists - Rich Pigment Soft Core -12 Metallic Pencil - Ideal for Coloring Drawing Sketching Shading Blending - Vibrant ColorTin Case**KALOUR**$31.94**4.8★3,205 rev](https://www.amazon.com/dp/B08N5WFZPR) [3**KALOUR Professional Colored Pencils Set of 240 Colors Artists Soft Core with Vibrant Color Ideal for Drawing Sketching Shading Coloring Pencils for Adults Artists Beginners**KALOUR**$42.12**4.7★3,114 rev](https://www.amazon.com/dp/B098J82CRR) [4**KALOUR Premium Colored Pencils Set of 120 Colors Artists Soft Core with Vibrant Color Ideal for Drawing Sketching Shading Coloring Pencils for Adults Beginners**KALOUR**$22.29**4.6★4,803 rev](https://www.amazon.com/dp/B0B8MFGW36) [5**KALOUR Pro Colored Pencils Set of 520 Colors Artists Soft Core with Vibrant Color Ideal for Drawing Sketching Shading Coloring Pencils for Adults Artists Beginners**KALOUR**$117.85**4.7★684 rev](https://www.amazon.com/dp/B0CD6N3VMZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners**KALOUR PDAS**$23.41**103 rev8mo ago](https://www.amazon.com/dp/B0FRZXDW28) [**KALOUR 120 Colored Pencils Set with Carry Case Sketchbook Blender Sharpeners & Color Chart Oil-Based Soft Core Professional Art Supplies for Adults and Artists**KALOUR**$31.57**107 rev10mo ago](https://www.amazon.com/dp/B0FLD1MRZ1) [**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Beginners Artists**KALOUR**$10.47**460 rev1y ago](https://www.amazon.com/dp/B0D8XNY1N6) [**KALOUR 256 Colored Pencils Set for Adult Coloring Soft Core Pencils for Drawing Blending Shading Gift for Adults Artist Beginners**KALOUR**$58.92**281 rev2y ago](https://www.amazon.com/dp/B0CTWX9LQ6) [**Kaco KALOR 36 Premium Color Mechanical Pencil Set Refillable Soft Lead Cores 36 Count Pack of 1 Color Box Drawing Sketching Pens Painting Supplies**Kaco**$22.32**273 rev2y ago](https://www.amazon.com/dp/B0CHVPTFCV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential**Cra-Z-Art**$1.69**4.6★**▲ 133%**](https://www.amazon.com/dp/B00KDCIA0M) [**KALOUR 120 Colored Pencils Set with Carry Case Sketchbook Blender Sharpeners & Color Chart Oil-Based Soft Core Professional Art Supplies for Adults and Artists**KALOUR**$31.57**4.7★**▲ 65%**](https://www.amazon.com/dp/B0FLD1MRZ1) [**KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners**KALOUR PDAS**$23.41**4.7★**▲ 61%**](https://www.amazon.com/dp/B0FRZXDW28) [**KALOUR Premium Colored Pencils Set of 50 Colors Artists Soft Core with Vibrant Color Ideal for Layering Blending Shading Color Pencils for Adults Beginners Coloring Book**KALOUR**$10.54**4.7★**▲ 34%**](https://www.amazon.com/dp/B0BYS2D9CJ) [**KALOUR Macaron Pastel Colored Pencils Set of 50 Colors Artists Soft Core Ideal for Drawing Sketching Shading Coloring Pencils for Adults Kids Beginners**KALOUR**$17.99**4.7★**— 8%**](https://www.amazon.com/dp/B0B76B8JVL)
**~~View all trending →~~**
## **What buyers say about colored pencil kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**40%
*“Colors are bright”*
**Quality-Overall**12%
*“Amazing quality”*
**Value For Money**9%
*“good value”*
**Pen/Pencil Quality**6%
*“Great pencils”*
**Soft Feel**4%
*“So soft”*
**Durability**2%
*“Durable and strong”*
**Ease Of Use**2%
*“easy to work with”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Drawing Experience**2%
*“I highly recommend these to anybody that loves to draw”*
**Sharpness**2%
*“These remain sharp”*
### **What buyers complain about **
**Color**28%
*“Color was dull”*
**Quality-Overall**9%
*“Disappointed in the quality”*
**Durability**7%
*“Broken”*
**Sharpness**4%
*“they arent very sharp”*
**Display Colors**2%
*“colors were wrong”*
**Value For Money**2%
*“It was expensive too”*
**Nib/Tip Quality**2%
*“sometimes the tip breaks with very little pressure”*
**Strength**2%
*“And breaks apart fairly quickly”*
**Dry/Empty Ink**1%
*“They are all dried up”*
**Advertised Vs Actual Product**1%
*“Not what was pictured”*
### **Top return reasons **
**Color**26%
**Value For Money**10%
**Advertised Vs Actual Product**9%
**Quality-Overall**8%
**Display Colors**6%
**Size-Overall**5%
**Product Condition**5%
**Functionality-Overall**5%
**Defective Material/Parts**4%
**Gifting Purpose**3%
## **Common questions**
- **Is colored pencil kit profitable to sell on Amazon United States?**
- The niche generates $289K/yr across 28 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the colored pencil kit niche?**
- 11 brands and 36 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in colored pencil kit?**
- Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.9%.
- **When does demand for colored pencil kit peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the colored pencil kit niche?**
- Listings span $1.69–$147.08; the average listing price is $28.79 (sweet spot $15–$100). The average incumbent carries 7,976 reviews — the moat a new listing must climb.
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