---
title: "Trend — colored cardstock - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/colored-cardstock/trend"
last_updated: "2026-08-09T20:45:51.456Z"
locale: en
meta:
  description: "Niche score 59/100 · $1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — colored cardstock - Flapen"
---

# **colored cardstock**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 78Growth 23Conversion 77Competition 77Returns 96Price range 70Avg price 75Brand share 38Review moat 43Quality gap 16

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.0M**

$1.0M/yr · 887K searches

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.11**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.35–$37.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,193.64**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-3.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Trend