---
title: "Colored Cardstock — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/colored-cardstock"
last_updated: "2026-08-09T17:03:52.970Z"
locale: en
meta:
description: "Niche score 59/100 · $1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Colored Cardstock — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **colored cardstock**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 78Growth 23Conversion 77Competition 77Returns 96Price range 70Avg price 75Brand share 38Review moat 43Quality gap 16
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.0M**
$1.0M/yr · 887K searches
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.11**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.35–$37.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,193.64**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, colored cardstock is a $1.0M/yr Amazon United States market (887K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colored cardstock market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.5M–$1.9M**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**18 **▲rising
**Sellers**
**88**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 79%
**Open market**
**15%**
- Astrobrights37% - TUXIYA21% - Neenah15% - Saccik5% - Ftumertly4% - 3 otters3% - Open — no brand owns it (12 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 62 weeks — -3.5% search growth over the last 90 days.
30K20KPrime Day '25Spike '25Black Friday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/colored-cardstock/trend)
## **Top colored cardstock search terms**
- **colored cardstock**223K/yr+6.7%7.4% conv. - **cardstock colored paper**95K/yr-20.0%7.0% conv. - **astrobright cardstock**79K/yr+11.6%6.9% conv. - **card stock paper 8.5 x 11 colored**90K/yr-18.9%5.7% conv. - **astrobrights cardstock**40K/yr+28.4%6.8% conv. - **colored cardstock 8.5 x 11**28K/yr+44.3%8.3% conv. - **colored card stock**42K/yr+12.4%8.0% conv. - **colorful cardstock**35K/yr+12.0%6.8% conv. - **color cardstock**39K/yr+13.5%7.5% conv. - **card stock colored**28K/yr-9.0%6.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/colored-cardstock/search-terms)
## **Top colored cardstock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$30K6%$60K9%$90K12%$120K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Astrobrights Mega Collection Colored Cardstock Classic 5-Color Assortment 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91630)**Astrobrights**$19.53**4.9★3,923 rev](https://www.amazon.com/dp/B07Q2W1BJW) [2**Astrobrights Color Cardstock -Bright Assortment 65 lb Cover Weight 8.5 x 11 Assorted 250/Pack**Astrobrights**$16.79**4.8★1,760 rev](https://www.amazon.com/dp/B01MRF0AX4) [3**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**4.6★330 rev](https://www.amazon.com/dp/B0FMJC32WM) [4**Neenah Astrodesigns Cardstock Pack 8.5X11 72/Pkg - 18 Bold & Vivid Colors**Neenah**$7.20**4.8★13,230 rev](https://www.amazon.com/dp/B003A2I4V2) [5**WAU24447812 - PAPER 8.5X11 CDSTK 75 AST**Neenah**$9.42**4.8★19,449 rev](https://www.amazon.com/dp/B01LX0UJBN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**200-Sheets Colored Cardstock for Crafts: 50 Assorted Colors 8.5 x 11 65lb/180gsm Colored Paper for DIY Crafts Card Making for cricut Cutting Kids School Supplies**Saccik**$20.00**60 rev6mo ago](https://www.amazon.com/dp/B0FXM8HJN5) [**160 Sheets 8.5 X 11 Colored Cardstock 80 Assorted Colors 180 GSM/65 LB Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts Kids School Supplies Party Decorations**TUXIYA**$19.12**76 rev6mo ago](https://www.amazon.com/dp/B0G3X4BN1F) [**120 Sheets 8.5 X 11 Colored Cardstock 60 Assorted Colors Construction Paper Card Stock Printer Paper For Printing Cardstock Paper Color Paper For Diy Crafts Kids School Supplie(180gsm/65lb)**Peseojiar**$11.36**29 rev6mo ago](https://www.amazon.com/dp/B0GF7YKHJV) [**100 Sheets 8.5 x 11 Colored Cardstock Assorted Colored Cardstock 50 Colors 180GSM/65LB Multicolor Construction Paper for DIY Crafts School Supplies Party Decorations (Mix color 100Pcs)**WUXIPREP**$12.97**41 rev8mo ago](https://www.amazon.com/dp/B0FZT23BFN) [**100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.68**330 rev8mo ago](https://www.amazon.com/dp/B0FMJCKBKG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**160 Sheets 8.5 X 11 Colored Cardstock 80 Assorted Colors 180 GSM/65 LB Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts Kids School Supplies Party Decorations**TUXIYA**$19.12**4.7★**▲ 256%**](https://www.amazon.com/dp/B0G3X4BN1F) [**120 Sheets 8.5 X 11 Colored Cardstock 60 Assorted Colors Construction Paper Card Stock Printer Paper For Printing Cardstock Paper Color Paper For Diy Crafts Kids School Supplie(180gsm/65lb)**Peseojiar**$11.36**4.8★**▲ 210%**](https://www.amazon.com/dp/B0GF7YKHJV) [**200-Sheets Colored Cardstock for Crafts: 50 Assorted Colors 8.5 x 11 65lb/180gsm Colored Paper for DIY Crafts Card Making for cricut Cutting Kids School Supplies**Saccik**$20.00**4.6★**▲ 203%**](https://www.amazon.com/dp/B0FXM8HJN5) [**100 Sheets 8.5 x 11 Colored Cardstock Assorted Colored Cardstock 50 Colors 180GSM/65LB Multicolor Construction Paper for DIY Crafts School Supplies Party Decorations (Mix color 100Pcs)**WUXIPREP**$12.97**4.5★**▲ 198%**](https://www.amazon.com/dp/B0FZT23BFN) [**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**4.6★**▲ 163%**](https://www.amazon.com/dp/B0FMJC32WM)
**~~View all trending →~~**
## **What buyers say about colored cardstock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Great variety of colors”*
**Quality-Overall**17%
*“the paper quality is nice”*
**Paper Quality**11%
*“Sturdy Stock Paper”*
**Value For Money**9%
*“Excellent Value”*
**Thickness**7%
*“The sheets are thick”*
**Paper Brightness**3%
*“Good paper”*
**Advertised Vs Actual Product**3%
*“As described”*
**Print Quality**2%
*“the print quality was excellent for what I was looking for”*
**Strength**2%
*“The cardstock itself is sturdy”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Thickness**20%
*“Not as thick as I expected”*
**Color**14%
*“Not white”*
**Paper Quality**11%
*“Thin paper not cardstock quality”*
**Strength**4%
*“It doesnt feel sturdy enough”*
**Advertised Vs Actual Product**3%
*“Misleading and disappointing”*
**Size-Overall**2%
*“NOT THE LISTED SIZE”*
**Value For Money**2%
*“overpriced”*
**Display Colors**2%
*“Colors are not true to pictures”*
**Quality-Overall**2%
*“Overall, very cheap and not worth the money”*
**Paper Brightness**2%
*“I did not actually print with this paper”*
### **Top return reasons **
**Size-Overall**21%
**Color**17%
**Paper Quality**15%
**Value For Money**12%
**Advertised Vs Actual Product**7%
**Thin**5%
**Display Colors**3%
**Thickness**3%
**Paper Brightness**2%
**Paper Compatibility**2%
## **Common questions**
- **Is colored cardstock profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 44 tracked products. 13 of 15 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the colored cardstock niche?**
- 18 brands and 88 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in colored cardstock?**
- Top complaints mined from reviews: Thickness, Color, Paper Quality. The return rate is 0.7%.
- **When does demand for colored cardstock peak?**
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the colored cardstock niche?**
- Listings span $5.35–$37.62; the average listing price is $15.11 (sweet spot $15–$100). The average incumbent carries 2,194 reviews — the moat a new listing must climb.
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