---
title: "Color Wheel — $207K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/color-wheel"
last_updated: "2026-08-09T12:39:15.654Z"
locale: en
meta:
description: "Niche score 40/100 · $207K/yr market · 371K searches/yr · $9.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $207K/yr market · 371K searches/yr · $9.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Color Wheel — $207K/yr Amazon US Niche (2026) - Flapen"
---
# **color wheel**
**Skip it**
Prices mostly outside the sweet spot ($4.97–$16.89) — this niche doesn't clear our bar today.
Market size 40Growth 17Conversion 67Competition 24Returns 92Price range 16Avg price 28Brand share 46Review moat 46Quality gap 28
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,890.88**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$207K**
$207K/yr · 371K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.32**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-15.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$4.97–$16.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, color wheel is a $207K/yr Amazon United States market (371K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **color wheel market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$186K–$233K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#2,859**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**19%**
- JimKing46% - Outus15% - Langjitianya7% - Nextpal6% - Wigearss4% - Daler Rowney4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.
9K7KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/color-wheel/trend)
## **Top color wheel search terms**
- **color wheel**189K/yr-18.1%4.7% conv. - **color wheels for the artist**73K/yr-14.6%6.3% conv. - **color theory wheel**13K/yr+39.3%3.6% conv. - **color wheel chart**22K/yr-48.4%3.3% conv. - **circulo cromatico**9K/yr-4.3%1.7% conv. - **color wheel for artists**6K/yr+85.0%5.6% conv. - **color wheel spinner**9K/yr+10.1%2.2% conv. - **pocket color wheel**7K/yr-4.3%5.4% conv. - **artist color wheel**6K/yr-26.4%4.8% conv. - **color wheel for quilters**6K/yr-47.5%4.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/color-wheel/search-terms)
## **Top color wheel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21K20%$41K30%$62K40%$83K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JimKing Creative Color Wheel Paint Mixing Learning Guide Art Class Teaching Tool for Makeup Painting Tattoo Blending Board Chart Color Mixed Guide Hardboard(9.25inch)**JimKing**$4.97**4.6★5,254 rev](https://www.amazon.com/dp/B07H5352G3) [2**Creative Color Wheel Paint Mixing Learning Guide Art Class Teaching Tool for Makeup Blending Board Chart Color Mixed Guide Mix Colours (9.25inch)**JimKing**$6.61**4.6★5,254 rev](https://www.amazon.com/dp/B0852ZQ1W5) [3**Outus 2 Pcs Color Wheel Paint Mixing Learning Guide Art Teaching Tool Color Wheels for Makeup Blending Board Chart Mixed Guide Mix Colours(5.5 Inch/ 14 cm)**Outus**$7.19**4.6★4,619 rev](https://www.amazon.com/dp/B07Z98ZH83) [4**Creative Color Wheel Enamel pin The Spinning Wheel Moves NicelyColor Wheel Brooch (Color Wheel Enamel pin)**Langjitianya**$9.60**4.6★1,140 rev](https://www.amazon.com/dp/B092DKV348) [5**Nextpal Creative Color Wheels for the Artist Paint Mixing Guide for Artists Quilters and Makeup Blending Portable Color Matching Spinner for Watercolor Learning Art Class Teaching (5.5 & 9 2pcs)**Nextpal**$12.12**5.0★20 rev](https://www.amazon.com/dp/B0FSQG3Y5W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Color Wheel Interactive Spinner Enamel Pins - Color Selection Wheel Brooch - Metal Badge Creative Artist Gift (HX-X00412)**Disengor**$9.93**4 rev4mo ago](https://www.amazon.com/dp/B0GS9YR7KK) [**Nextpal Creative Color Wheels for the Artist Paint Mixing Guide for Artists Quilters and Makeup Blending Portable Color Matching Spinner for Watercolor Learning Art Class Teaching (5.5 & 9 2pcs)**Nextpal**$12.12**20 rev9mo ago](https://www.amazon.com/dp/B0FSQG3Y5W) [**Riley Blake Designs Quilty Color Wheel 10.5 x 10.5 Confetti Cotton Solid Color Reference Tool for Quilters and Fabric Projects**Generic**$16.89**9 rev1y ago](https://www.amazon.com/dp/B0F9978ZBZ) [**Color Wheel Enamel Pin - Creative Spinning Color Wheel Lapel Pins - Aesthetic Arts Badge Gifts for Artists**FunBoat**$9.76**91 rev2y ago](https://www.amazon.com/dp/B0CG39RGWK) [**TEONEI Color Wheel Mixing Guide Color Matching Color Wheel Color Learning Mixed Guide Wheel Artist Color Wheel Color Wheel Paint Mixing Learning**TEONEI**$6.85**185 rev3y ago](https://www.amazon.com/dp/B0BN2SGQTM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Color Wheel Interactive Spinner Enamel Pins - Color Selection Wheel Brooch - Metal Badge Creative Artist Gift (HX-X00412)**Disengor**$9.93**3.8★**▲ 250%**](https://www.amazon.com/dp/B0GS9YR7KK) [**Riley Blake Designs Quilty Color Wheel 10.5 x 10.5 Confetti Cotton Solid Color Reference Tool for Quilters and Fabric Projects**Generic**$16.89**4.7★**▲ 170%**](https://www.amazon.com/dp/B0F9978ZBZ) [**Nextpal Creative Color Wheels for the Artist Paint Mixing Guide for Artists Quilters and Makeup Blending Portable Color Matching Spinner for Watercolor Learning Art Class Teaching (5.5 & 9 2pcs)**Nextpal**$12.12**5.0★**▲ 125%**](https://www.amazon.com/dp/B0FSQG3Y5W) [**Creative Color Wheel Paint Mixing Learning Guide Art Class Teaching Tool for Makeup Blending Board Chart Color Mixed Guide Mix Colours (9.25inch)**JimKing**$6.61**4.6★**▲ 93%**](https://www.amazon.com/dp/B0852ZQ1W5) [**Color Wheel Enamel Pin - Creative Spinning Color Wheel Lapel Pins - Aesthetic Arts Badge Gifts for Artists**FunBoat**$9.76**4.5★**▲ 42%**](https://www.amazon.com/dp/B0CG39RGWK)
**~~View all trending →~~**
## **What buyers say about color wheel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“This has been so helpful in color combinations that work together”*
**Ease Of Use**22%
*“Ease of use”*
**Quality-Overall**8%
*“Well Made and a Conversation Piece”*
**Advertised Vs Actual Product**7%
*“As described”*
**Size-Overall**6%
*“they are perfect size”*
**Value For Money**4%
*“Good price”*
**Durability**3%
*“Still useful”*
**Instructions/User Manual/Troubleshooting**3%
*“Very clear instructions”*
**Gifting Purpose**2%
*“NICE GIFT”*
**Drawing Experience**2%
*“improved my art”*
### **What buyers complain about **
**Size-Overall**29%
*“Too big”*
**Color**29%
*“Ugly colors”*
**Quality-Overall**5%
*“Quality control is absent from this product”*
**Value For Money**4%
*“Not worth the money”*
**Strength**4%
*“Too flimsy”*
**Print Quality**3%
*“Printed material on the wheel is not easy for me to follow so I may take it to a”*
**Warmth**2%
*“Red appears too warm”*
**Assembly/Installation**2%
*“they came broken I couldnt put them together all the pieces”*
**Paint Quality**1%
*“blending paint kills me I waste so much”*
**Advertised Vs Actual Product**1%
*“On the listing I did not see a size on the description”*
### **Top return reasons **
**Size-Overall**30%
**Color**22%
**Display Colors**10%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**5%
**Functionality-Overall**5%
**Value For Money**4%
**Quality-Overall**3%
**Strength**2%
**Ease Of Use**2%
## **Common questions**
- **Is color wheel profitable to sell on Amazon United States?**
- The niche generates $207K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the color wheel niche?**
- 14 brands and 39 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in color wheel?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.1%.
- **When does demand for color wheel peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the color wheel niche?**
- Listings span $4.97–$16.89; the average listing price is $9.32 (sweet spot $15–$100). The average incumbent carries 1,891 reviews — the moat a new listing must climb.
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