---
title: "Search terms — cold wax - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cold-wax/search-terms"
last_updated: "2026-08-09T16:40:33.315Z"
locale: en
meta:
  description: "Niche score 53/100 · $198K/yr market · 155K searches/yr. A concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $198K/yr market · 155K searches/yr. A concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cold wax - Flapen"
---

# **cold wax**

**Worth a look**

Shows low returns (0.6%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.

Market size 39Growth 58Conversion 73Competition 21Returns 97Price range 81Avg price 85Brand share 33Review moat 50Quality gap 43

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$18.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.20–$42.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+33.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,480.93**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$198K**

$198K/yr · 155K searches

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

## Search terms