---
title: "Coconut Vanilla Essential Oil — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/coconut-vanilla-essential-oil"
last_updated: "2026-08-09T12:58:58.278Z"
locale: en
meta:
description: "Niche score 48/100 · $78K/yr market · 87K searches/yr · $11.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $78K/yr market · 87K searches/yr · $11.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Vanilla Essential Oil — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **coconut vanilla essential oil**
**Skip it**
A small market ($78K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 23Conversion 78Competition 61Returns 93Price range 47Avg price 46Brand share 21Review moat 32Quality gap 70
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$6.88–$22.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.47**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,264.21**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$78K**
$78K/yr · 87K searches
According to Flapen's Amazon United States niche tracking, coconut vanilla essential oil is a $78K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 48/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut vanilla essential oil market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$57K–$69K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**6%**
- PHATOIL52% - Buyitshipit22% - AromaLYA8% - MAYJAM6% - Aroma Depot3% - Eternal Essence Oils2% - Open — no brand owns it (3 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — -4.1% search growth over the last 90 days.
3K2KSep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/coconut-vanilla-essential-oil/trend)
## **Top coconut vanilla essential oil search terms**
- **phatoil essential oils**18K/yr-0.1%4.2% conv. - **coconut vanilla essential oil**12K/yr+11.8%8.2% conv. - **fragrance oil for car freshies**13K/yr+4.5%0.6% conv. - **phatoil**7K/yr-3.6%3.0% conv. - **buyitshipit fragrance oil**8K/yr-12.8%1.0% conv. - **buy it ship it fragrance oil**6K/yr-16.2%2.5% conv. - **phatoil fragrance oil**5K/yr-12.9%3.3% conv. - **vanilla coconut essential oil**4K/yr-1.6%8.0% conv. - **coconut and vanilla essential oil**4K/yr+3.3%10.4% conv. - **freshie scents oils**5K/yr-30.0%1.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/coconut-vanilla-essential-oil/search-terms)
## **Top coconut vanilla essential oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$23K40%$31K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PHATOIL 3.38FL.OZ Coconut & Vanilla Fragrance Oils for Aromatherapy Long Lasting Scented Oils for Home Perfect for Diffuser Yoga DIY Candle and Soap Making - 100ml**PHATOIL**$9.38**4.3★10,912 rev](https://www.amazon.com/dp/B0BQZWZ1XX) [2**Coconut Vanilla Fragrance Oil 4 Fl Oz**AromaLYA**$9.71**4.0★120 rev](https://www.amazon.com/dp/B0GFHLP6C3) [3**MAYJAM 100ML/3.38FL.OZ Coconut & Vanilla Fragrance Oils with Glass Dropper Essential Oils for Diffusers for Home Long Lasting Scented Oils for Diffusers Soap Candle Making**MAYJAM**$6.88**4.2★8,817 rev](https://www.amazon.com/dp/B0CJV6HKBF) [4**PHATOIL 15PCS Essential Oils Gift Set - Premium Quality 100% Natural Pure Essential Oils for Aromatherapy Diffuser Yoga Home Office Soap Candle Making- 5ml/Bottle**PHATOIL**$10.70**4.4★4,305 rev](https://www.amazon.com/dp/B08YJ5RBZJ) [5**PHATOIL 3.38FL.OZ Fresh Linen Fragrance Oils for Aromatherapy Essential Oils for Diffusers for Home Perfect for Diffuser DIY Candle and Soap Making DIY Scented Products - 100ml**PHATOIL**$9.08**4.3★10,912 rev](https://www.amazon.com/dp/B0CB1NS22N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EUQEE 100ML/3.38 Fl Oz Coconut & Vanilla Fragrance Oil with Glass Dropper Essential Oil for Diffuser for Home Yoga Long Lasting Scented Oil for Candle Making Handmade Soap Making DIY Perfume**EUQEE**$6.91**529 rev5mo ago](https://www.amazon.com/dp/B0GKSCPY5J) [**Coconut Vanilla Fragrance Oil 4 Fl Oz**AromaLYA**$9.71**120 rev5mo ago](https://www.amazon.com/dp/B0GFHLP6C3) [**HIQILI Coconut Vanilla Fragrance Oil for Candle Making Soap Making Supplies Essential Oils for Diffuser for Home and Car - 1 Fl Oz**HIQILI**$8.54**54 rev1y ago](https://www.amazon.com/dp/B0FG2VQCM7) [**Coconut Vanilla Essential Oil Coconut Vanilla Oil 4 Fl Oz 120ML for Diffuser Humidifier Yoga Cleaning DIY Candle Soap Making MUMAZYL Essential Oils**MUMAZYL**$9.35**2,587 rev1y ago](https://www.amazon.com/dp/B0DFT3ZD34) [**Buyitshipit - Tiki Beach from Our Beach Collection - Perfect for Adding Aroma to Freshies Candles Soaps and Diffusers - 4 oz**Buyitshipit**$14.06**24 rev2y ago](https://www.amazon.com/dp/B0D6Y21783)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EUQEE 100ML/3.38 Fl Oz Coconut & Vanilla Fragrance Oil with Glass Dropper Essential Oil for Diffuser for Home Yoga Long Lasting Scented Oil for Candle Making Handmade Soap Making DIY Perfume**EUQEE**$6.91**4.3★**▲ 256%**](https://www.amazon.com/dp/B0GKSCPY5J) [**Coconut Vanilla Fragrance Oil 4 Fl Oz**AromaLYA**$9.71**4.0★**▲ 252%**](https://www.amazon.com/dp/B0GFHLP6C3) [**Aroma Depot A Thousand Wishes 4oz Fragrance Oil I Perfume I Skin Oil I Scented Oil. DIY Projects Such as Candles Bath Bombs Body Butters Creams & Lotions. For Diffuser Burners or Warmers.**Aroma Depot**$10.47**4.0★**▲ 100%**](https://www.amazon.com/dp/B0CJJZ1T13) [**PHATOIL 3.38FL.OZ Jasmine Essential Oil with Glass Dropper for Aromatherapy Diffusers Humidifiers Great for DIY Candle and Soap Making Huge 100ML Bottle**PHATOIL**$8.39**4.4★**▲ 88%**](https://www.amazon.com/dp/B0B3LXVP7K) [**PHATOIL Essential Oils Gift Set 15 x 5ml Pure Essential Oil Aromatherapy Oil for Skin Care Hair Care Bath Ideal for Humidifier Diffuser Relax**PHATOIL**$10.98**4.4★**▲ 48%**](https://www.amazon.com/dp/B099WVSJ7P)
**~~View all trending →~~**
## **What buyers say about coconut vanilla essential oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**73%
*“Amazing Scent”*
**Quality-Overall**4%
*“This brand consistently has good products as advertised”*
**Value For Money**3%
*“Worth it”*
**Durability**2%
*“It lasts a long time”*
**Size-Overall**1%
*“Good size”*
**Advertised Vs Actual Product**1%
*“Works and appears as advertised”*
**Strength**1%
*“Strong”*
**Soft Feel**1%
*“Perfect and smooth for the house”*
**Taste-Overall**1%
*“Smells yummy”*
**Gifting Purpose**1%
*“What a wonderful gift to give also”*
### **What buyers complain about **
**Smell**59%
*“It stinks”*
**Size-Overall**6%
*“bottles are TINY”*
**Strength**4%
*“Not strong enough”*
**Leak-Proof**3%
*“They leak”*
**Value For Money**2%
*“Not really worth the price”*
**Oily/Greasy**1%
*“Oil”*
**Quality-Overall**1%
*“Nice product,but lacking performance:”*
**Advertised Vs Actual Product**1%
*“False advertisement”*
**Natural Ingredients**1%
*“This is not natural or safe”*
**Durability**1%
*“Doesn't last at all”*
### **Top return reasons **
**Smell**72%
**Advertised Vs Actual Product**10%
**Leak-Proof**4%
**Size-Overall**3%
**Ingredients-Overall**2%
**Functionality-Overall**1%
**Value For Money**1%
**Natural Ingredients**1%
**Quality-Overall**1%
**Vegan/Organic**1%
## **Common questions**
- **Is coconut vanilla essential oil profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the coconut vanilla essential oil niche?**
- 9 brands and 11 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in coconut vanilla essential oil?**
- Top complaints mined from reviews: Smell, Size-Overall, Strength. The return rate is 1.1%.
- **What does it cost to enter the coconut vanilla essential oil niche?**
- Listings span $6.88–$22.13; the average listing price is $11.47 (sweet spot $15–$100). The average incumbent carries 3,264 reviews — the moat a new listing must climb.
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