---
title: "Coats and Clark Thread — $218K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/coats-and-clark-thread"
last_updated: "2026-08-09T20:44:55.485Z"
locale: en
meta:
description: "Niche score 49/100 · $218K/yr market · 280K searches/yr · $18.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $218K/yr market · 280K searches/yr · $18.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coats and Clark Thread — $218K/yr Amazon US Niche (2026) - Flapen"
---
# **coats and clark thread**
**Skip it**
Soft demand (-12.5% this quarter) — this niche doesn't clear our bar today.
Market size 42Growth 19Conversion 52Competition 56Returns 97Price range 82Avg price 83Brand share 36Review moat 51Quality gap 19
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.76–$61.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,448.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$218K**
$218K/yr · 280K searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, coats and clark thread is a $218K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coats and clark thread market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$228K–$273K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#377**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **52%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 97%
**Open market**
**11%**
- Coats & Clark35% - Bella's Crafts13% - Red Heart13% - Coats Corrente13% - Coats & Clark Inc.10% - Craft Bunch5% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.
6K4KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/coats-and-clark-thread/trend)
## **Top coats and clark thread search terms**
- **coats and clark all purpose thread**68K/yr+12.2%5.6% conv. - **coats & clark**83K/yr-20.9%1.3% conv. - **coats and clark thread**54K/yr-15.0%3.4% conv. - **coats & clark inc.**16K/yr-27.9%2.4% conv. - **dual duty thread**10K/yr-16.8%3.9% conv. - **dual duty all purpose thread**10K/yr-2.7%4.9% conv. - **coats and clark thread for sewing machine**5K/yr+67.9%4.3% conv. - **coats and clark**5K/yr+3.7%2.8% conv. - **coats and clark sewing thread**18K/yr-74.9%3.3% conv. - **coats thread**5K/yr-17.0%2.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/coats-and-clark-thread/search-terms)
## **Top coats and clark thread products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$22K15%$33K20%$44K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coats & Clark All Purpose Sewing Thread for Sewing Machines 100% Polyester High Quality Thread Spools for Hand Stitching Medium Weight 35wt 400 Yards 6-Pack White**Coats & Clark**$14.77**4.7★1,771 rev](https://www.amazon.com/dp/B0033PEEDI) [2**Coats Dual Duty XP General Purpose Thread Box 15/Pkg**Red Heart**$20.99**4.7★380 rev](https://www.amazon.com/dp/B07DGRR971) [3**2-Pack Polyester Coats & Clark Dual Duty All-Purpose Thread - One 400 Yard Spool Each of Black & White**Coats & Clark Inc.**$7.79**4.7★4,660 rev](https://www.amazon.com/dp/B01LA1P41W) [4**Coats & Clark Dual Duty XP General Purpose Thread Collection Multiple Colors**Coats & Clark**$58.04**4.7★553 rev](https://www.amazon.com/dp/B00275YTH6) [5**Coats & Clark Dual Duty XP Thread Set 9 Spools 125 Yards Each All-Purpose Polyester Thread for Sewing Machines and Hand Stitching Assorted Colors**Craft Bunch**$16.58**4.9★38 rev](https://www.amazon.com/dp/B0FB3YD1LV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coats & Clark Dual Duty XP Thread Set 9 Spools 125 Yards Each All-Purpose Polyester Thread for Sewing Machines and Hand Stitching Assorted Colors**Craft Bunch**$16.58**38 rev1y ago](https://www.amazon.com/dp/B0FB3YD1LV) [**Coats & Clark Dual Duty All Purpose Sewing Thread 230A 400 Yards Each Spool 3 Pack Bundle with Bellas Crafts Needle Threaders (Natural)**Bella's Crafts**$12.20**198 rev1y ago](https://www.amazon.com/dp/B0DBVZY7F6) [**Coats & Clark Dual Duty XP All Purpose Sewing Thread - S910-2 Pack - 500 Yards Total - Bundle with Bellas Crafts Needle Threaders (White)**Bella's Crafts**$7.93**15 rev2y ago](https://www.amazon.com/dp/B0D9MXWVGB) [**SINGER Polyester Sewing Thread Set - 30 Assorted Colors 50 Yards per Mini Thread Spool Sewing Kit Includes 5 Large Eye Hand Needles 1 Needle Threader Suitable for Hand and Machine Sewing**SINGER**$15.64**488 rev2y ago](https://www.amazon.com/dp/B0CTWCFKZW) [**Coats & Clark Dual Duty All Purpose Sewing Thread 230A 400 Yards Each Spool 12 Pack Bundle with Bellas Crafts Needle Threaders (White Natural Nugrey Black)**Bella's Crafts**$28.49**181 rev3y ago](https://www.amazon.com/dp/B0C7RPJQHS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COATS & CLARK S900-0950 Dual Duty XP General Purpose Thread 125-Yard Celestial Black**Coats & Clark**$8.04**4.8★**▲ 321%**](https://www.amazon.com/dp/B002LN9UR8) [**Coats & Clark Dual Duty XP All Purpose Sewing Thread - S910-2 Pack - 500 Yards Total - Bundle with Bellas Crafts Needle Threaders (White)**Bella's Crafts**$7.93**4.7★**▲ 190%**](https://www.amazon.com/dp/B0D9MXWVGB) [**Coats & Clark Dual Duty XP Thread Set 9 Spools 125 Yards Each All-Purpose Polyester Thread for Sewing Machines and Hand Stitching Assorted Colors**Craft Bunch**$16.58**4.9★**▲ 78%**](https://www.amazon.com/dp/B0FB3YD1LV) [**Coats & Clark Dual Duty All-Purpose Natural Thread 400 Yards 1 Spool of Yarn**Coats & Clark**$6.61**4.7★**▲ 63%**](https://www.amazon.com/dp/B00YNZWI0S) [**Coats & Clark Dual Duty All Purpose Sewing Thread 230A 400 Yards Each Spool 12 Pack Bundle with Bellas Crafts Needle Threaders (White Natural Nugrey Black)**Bella's Crafts**$28.49**4.6★**▲ 40%**](https://www.amazon.com/dp/B0C7RPJQHS)
**~~View all trending →~~**
## **What buyers say about coats and clark thread**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Great quality smooth”*
**Color**25%
*“bright colors”*
**Value For Money**12%
*“Good value for money”*
**Advertised Vs Actual Product**11%
*“As described”*
**Stitch/Finish/Polish**5%
*“Favorite sewing thread”*
**Strength**5%
*“sturdy”*
**Durability**4%
*“durable storage box”*
**Ease Of Use**2%
*“Easy to use”*
**Size-Overall**1%
*“they fit nicely with no issues”*
**Ease Of Cleaning**1%
*“Works great and doesnt junk up my machine”*
### **What buyers complain about **
**Size-Overall**22%
*“Small spools”*
**Quality-Overall**19%
*“not of great quality the needles that come with it are junk”*
**Advertised Vs Actual Product**9%
*“Did not realize was a mini picture was a little deceiving”*
**Stitch/Finish/Polish**7%
*“Only good for hand sewing”*
**Thickness**7%
*“It is thicker than regular reread”*
**Value For Money**6%
*“My only complaint is too pricy”*
**Durability**6%
*“It broke after 10 days of use”*
**Ease Of Use**4%
*“making them difficult to use properly”*
**Recycle/Reuse**4%
*“which most cities don't recycle”*
**Strength**2%
*“Just okay, not sturdy as expected”*
### **Top return reasons **
**Size-Overall**30%
**Color**17%
**Value For Money**16%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Thin**5%
**Display Colors**4%
**Material Quality**3%
**Quality-Overall**3%
**Strength**1%
## **Common questions**
- **Is coats and clark thread profitable to sell on Amazon United States?**
- The niche generates $218K/yr across 23 tracked products. 90-day search growth is -12.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the coats and clark thread niche?**
- 11 brands and 57 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in coats and clark thread?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.7%.
- **When does demand for coats and clark thread peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the coats and clark thread niche?**
- Listings span $5.76–$61.81; the average listing price is $18.22 (sweet spot $15–$100). The average incumbent carries 1,448 reviews — the moat a new listing must climb.
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