---
title: "Clear Soap — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/clear-soap"
last_updated: "2026-08-09T13:28:59.074Z"
locale: en
meta:
description: "Niche score 47/100 · $69K/yr market · 51K searches/yr · $21.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $69K/yr market · 51K searches/yr · $21.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clear Soap — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **clear soap**
**Skip it**
A small market ($69K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 21Conversion 69Competition 62Returns 99Price range 85Avg price 91Brand share 30Review moat 24Quality gap 23
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$2.93–$100.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,383.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$69K**
$69K/yr · 51K searches
According to Flapen's Amazon United States niche tracking, clear soap is a $69K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clear soap market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$64K–$86K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**6%**
- Primal Elements39% - EDSRDRUS18% - velona12% - TinMeZor11% - MAQIHAN7% - Amazon Basics7% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.
2K1KBlack Friday '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/clear-soap/trend)
## **Top clear soap search terms**
- **clear glycerin soap base**14K/yr+2.9%7.0% conv. - **clear soap**12K/yr-7.4%6.9% conv. - **glicerina en barra**7K/yr+26.7%1.7% conv. - **clear melt and pour soap base**10K/yr-16.5%7.4% conv. - **glicerina transparente**3K/yr-5.2%3.9% conv. - **clear soap base melt and pour**4K/yr-75.4%6.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/clear-soap/search-terms)
## **Top clear soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$11K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Primal Elements Clear Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut Unscented - 5 Pound**Primal Elements**$27.37**4.7★1,455 rev](https://www.amazon.com/dp/B096T98189) [2**TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting**TinMeZor**$25.07**4.7★510 rev](https://www.amazon.com/dp/B0DMP4NRTG) [3**Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 10 Pound**Primal Elements**$30.72**4.7★6,865 rev](https://www.amazon.com/dp/B09X28H2X1) [4**EDSRDRUS 2LB Unscented Glycerin Soap Base DIY Handmade Soap Moisturizing Melt and Pour Soap Base for Crafting Vegetable Glycerin & Coconut Oil Easy to Cut (Transparent 2LB)**EDSRDRUS**$14.03**4.7★714 rev](https://www.amazon.com/dp/B0BJ8YDYBB) [5**Primal Elements Clear Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut Unscented - 2 Pound**Primal Elements**$14.97**4.7★6,865 rev](https://www.amazon.com/dp/B096T9YHMN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAQIHAN Soap Base Natural 2LB - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies**MAQIHAN**$13.63**673 rev1y ago](https://www.amazon.com/dp/B0FB8H2KJL) [**TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting**TinMeZor**$25.07**510 rev1y ago](https://www.amazon.com/dp/B0DMP4NRTG) [**TinMeZor 2LB Clear Glycerin Soap Base Melt and Pour Glycerin Soap Base for Crafting and Making Natural Organic Vegan Easy to Cut**TinMeZor**$13.84**510 rev1y ago](https://www.amazon.com/dp/B0DMP38F6K) [**15 Ounces Glycerin Soap Base - Unscented Melt and Pour Soap Base for DIY Crafting Easy to Cut Vegan and Natural Moisturizing and Gentle on Skin Perfect for Soap Making Supplies (Transparent)**EDSRDRUS**$8.04**595 rev1y ago](https://www.amazon.com/dp/B0DK39NMTF) [**MAQIHAN Soap Base Natural 14.8oz - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies**MAQIHAN**$7.37**673 rev2y ago](https://www.amazon.com/dp/B0D1QX1N6Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound**Primal Elements**$20.17**4.7★**▲ 293%**](https://www.amazon.com/dp/B09X2B4H56) [**TinMeZor 2LB Clear Glycerin Soap Base Melt and Pour Glycerin Soap Base for Crafting and Making Natural Organic Vegan Easy to Cut**TinMeZor**$13.84**4.7★**▲ 148%**](https://www.amazon.com/dp/B0DMP38F6K) [**MAQIHAN Soap Base Natural 2LB - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies**MAQIHAN**$13.63**4.6★**▲ 57%**](https://www.amazon.com/dp/B0FB8H2KJL) [**TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting**TinMeZor**$25.07**4.7★**▲ 37%**](https://www.amazon.com/dp/B0DMP4NRTG) [**Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 10 Pound**Primal Elements**$30.72**4.7★**▲ 35%**](https://www.amazon.com/dp/B09X28H2X1)
**~~View all trending →~~**
## **What buyers say about clear soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Great value”*
**Quality-Overall**15%
*“Excellent Quality”*
**Smell**14%
*“Lightly scented”*
**Ease Of Cleaning**6%
*“Cleans well”*
**Ease Of Use**5%
*“Easy to use”*
**Soft Feel**5%
*“It is gentle on skin”*
**Advertised Vs Actual Product**4%
*“just what I needed”*
**Cleansing**4%
*“cleans well”*
**Lather**3%
*“This base is easy to melt, does lather, cleans the skin pretty good, leaves the skin little moisturized”*
**Efficiency**3%
*“it always does the job well”*
### **What buyers complain about **
**Smell**13%
*“Bad smell”*
**Dilute/Watery**11%
*“more watery than I am accustomed to”*
**Allergies**7%
*“Skin reaction”*
**Leak-Proof**7%
*“Leaked”*
**Lather**4%
*“Does not lather properly”*
**Quality-Overall**4%
*“Bad quality”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Ease Of Cleaning**4%
*“Hardly cleans”*
**Thickness**3%
*“its almost as thin as water”*
**Value For Money**2%
*“Super cheap”*
### **Top return reasons **
**Leak-Proof**39%
**Advertised Vs Actual Product**11%
**Smell**11%
**Value For Money**6%
**Size-Overall**5%
**Defective Material/Parts**4%
**Functionality-Overall**3%
**Quality-Overall**2%
**Color**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is clear soap profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the clear soap niche?**
- 11 brands and 42 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in clear soap?**
- Top complaints mined from reviews: Smell, Dilute/Watery, Allergies. The return rate is 0.2%.
- **When does demand for clear soap peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the clear soap niche?**
- Listings span $2.93–$100.58; the average listing price is $21.47 (sweet spot $15–$100). The average incumbent carries 5,383 reviews — the moat a new listing must climb.
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