---
title: "Clay for Slime — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/clay-for-slime"
last_updated: "2026-08-09T13:41:11.160Z"
locale: en
meta:
description: "Niche score 50/100 · $106K/yr market · 218K searches/yr. A deep review moat (3,985 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $106K/yr market · 218K searches/yr. A deep review moat (3,985 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Clay for Slime — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **clay for slime**
**Worth a look**
Shows low returns (1.3%), but a deep review moat (3,985 avg reviews) keeps it on the watch list.
Market size 26Growth 61Conversion 51Competition 47Returns 88Price range 57Avg price 48Brand share 57Review moat 25Quality gap 40
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+37.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.14–$29.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.72**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$106K**
$106K/yr · 218K searches
**Review moat**
**Okay****3,984.75**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, clay for slime is a $106K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clay for slime market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$117K–$147K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#129**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**22%**
- Daiso23% - ifergoo14% - Original Stationery14% - OJYUDD10% - Artsity9% - YACHIYO7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.1% search growth over the last 90 days.
7K5KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/clay-for-slime/trend)
## **Top clay for slime search terms**
- **clay for slime**52K/yr+39.7%3.2% conv. - **daiso clay**52K/yr+28.8%3.4% conv. - **soft clay**48K/yr+42.6%2.2% conv. - **slime clay**37K/yr+31.0%2.6% conv. - **soft clay for slime**17K/yr+50.8%3.9% conv. - **daiso clay for slime**4K/yr+63.2%5.1% conv. - **air dry clay for slime**4K/yr+63.5%3.3% conv. - **japanese clay**3K/yr-9.2%0.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/clay-for-slime/search-terms)
## **Top clay for slime products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$11K15%$16K20%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Soft Clay (2 Set white)**Daiso**$10.49**4.4★1,471 rev](https://www.amazon.com/dp/B0723G6NF9) [2**Original Stationery Soft Clay for Slime 230 g (8.1 oz) White Foam Clay Add-in for Slime Making Stretchy Air-Dry Butter Texture Birthday Craft Gift for Kids**Original Stationery**$10.16**4.6★6,410 rev](https://www.amazon.com/dp/B07D6T65WH) [3**36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards**OJYUDD**$9.08**4.5★5,756 rev](https://www.amazon.com/dp/B0DCFPSSTB) [4**White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags**Artsity**$12.01**4.6★400 rev](https://www.amazon.com/dp/B0CHXWGB2M) [5**ifergoo Air Dry Clay 36 Colors Magic Foam DIY Molding Clay for Slime add ins & Slime Supplies Easy to use Great Gift for Kids (Packaging May Vary)**ifergoo**$10.26**4.5★4,429 rev](https://www.amazon.com/dp/B07Q9PXSYL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**White Slime Clay Modeling Air Dry Foam Clay for Kids(4 Pack) Slime Making Kit for Girls Ages 8-12 Add to Glue to Make Butter Slime Arts & Crafts Fake Bake 240 g/8.46 oz**LEICHTEN**$8.48**32 rev1y ago](https://www.amazon.com/dp/B0DJ76WQV9) [**White Air Dry Foam Clay for Kids - 3.3 Pounds Soft Bulk Modeling Clay with Carrying Case & Airtight Zip-Seal Bags - Perfect for Arts & Crafts Molding Slime Cosplay Armor | No-Mess Non-Stick**Artsity**$28.40**81 rev1y ago](https://www.amazon.com/dp/B0DPTJDLMB) [**RAINFLOW White Foam Clay - Moldable Cosplay Foam Clay Soft Squishy Molding Perfect for Arts and Crafts Projects Creative Art Supplies with Sculpting Tools**RAINFLOW**$6.97**168 rev1y ago](https://www.amazon.com/dp/B0DG8J6HYP) [**36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards**OJYUDD**$9.08**5,756 rev1y ago](https://www.amazon.com/dp/B0DCFPSSTB) [**ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift**ifergoo**$6.88**4,429 rev3y ago](https://www.amazon.com/dp/B0BDM5WLQX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BOHS Foam Clay Pro - 3 lbs Bucket Air Dry No Cracks No Stains - Modeling Clay for Adult Arts & Crafts Projects Cosplay Items Figurines - Age 3 Years & up**BOHS**$29.40**4.7★**▲ 101%**](https://www.amazon.com/dp/B0B23JQKTN) [**ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids**ifergoo**$6.97**4.5★**▲ 100%**](https://www.amazon.com/dp/B0C6MM41SC) [**ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift**ifergoo**$6.88**4.5★**▲ 99%**](https://www.amazon.com/dp/B0BDM5WLQX) [**RAINFLOW White Foam Clay - Moldable Cosplay Foam Clay Soft Squishy Molding Perfect for Arts and Crafts Projects Creative Art Supplies with Sculpting Tools**RAINFLOW**$6.97**4.0★**▲ 92%**](https://www.amazon.com/dp/B0DG8J6HYP) [**Xuyyicao 36 Colors Air Dry Clay Magic Modeling Clay with Tools Ultra Light DIY Modeling Clay for Kids Children DIY Crafts Creative Art Crafts**Xuyyicao**$8.68**4.5★**▲ 90%**](https://www.amazon.com/dp/B094CXRNCV)
**~~View all trending →~~**
## **What buyers say about clay for slime**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**15%
*“entertained”*
**Ease Of Use**13%
*“Ease of use”*
**Quality-Overall**10%
*“Great quality for price point”*
**Value For Money**9%
*“Good value for money”*
**Color**5%
*“Colors were bright”*
**Material Quality**5%
*“This has become my favorite material to finish off my sculptures”*
**Soft Feel**4%
*“Really soft”*
**Creativity**3%
*“Great for family fun and creativity”*
**Quick Drying**3%
*“To dry faster”*
**Gifting Purpose**3%
*“It was a gift”*
### **What buyers complain about **
**Moist/Dry**13%
*“A little slow to dry”*
**Durability**9%
*“breakable”*
**Color**7%
*“Its an off white”*
**Hard Feel**7%
*“Its HARD”*
**Ease Of Use**6%
*“Not easy to use”*
**Quality-Overall**4%
*“Awful quality”*
**Value For Money**4%
*“Not worth the cost”*
**Adhesion/Stickiness**4%
*“It does not adhere to itself very well making it harder to work with or create detailed scultures”*
**Size-Overall**4%
*“Bags arent big enough”*
**Material Quality**3%
*“Its very much plasticy and foamy”*
### **Top return reasons **
**Material Quality**18%
**Moist/Dry**15%
**Value For Money**12%
**Size-Overall**10%
**Advertised Vs Actual Product**6%
**Hard Feel**6%
**Color**5%
**Functionality-Overall**5%
**Adhesion/Stickiness**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is clay for slime profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 20 tracked products. 90-day search growth is +37.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the clay for slime niche?**
- 14 brands and 40 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in clay for slime?**
- Top complaints mined from reviews: Moist/Dry, Durability, Color. The return rate is 1.3%.
- **When does demand for clay for slime peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the clay for slime niche?**
- Listings span $4.14–$29.40; the average listing price is $11.72 (sweet spot $15–$100). The average incumbent carries 3,985 reviews — the moat a new listing must climb.
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