---
title: "Search terms — citronella oil - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/citronella-oil/search-terms"
last_updated: "2026-07-21T07:34:50.806Z"
locale: en
meta:
  description: "citronella oil clears our launch bar: a $1.1M/yr market growing +277.5% this quarter with returns at 0.4%. Data updated Jul 2026."
  "og:description": "citronella oil clears our launch bar: a $1.1M/yr market growing +277.5% this quarter with returns at 0.4%. Data updated Jul 2026."
  "og:title": "Search terms — citronella oil - Flapen"
---

# **citronella oil**

**Launch it**

A $1.1M/yr market growing +277.5% this quarter with returns at 0.4% — clears our launch bar.

Market size 79Growth 99Conversion 95Competition 48Returns 98Price range 75Avg price 73Brand share 67Review moat 39Quality gap 27

**Growth**

**Incredible****+277.5%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.1M**

$1.1M/yr · 601K searches

**Price range**

**Great****$6.04–$41.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.72**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,576.24**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality