---
title: "Circle Punch — $190K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/circle-punch"
last_updated: "2026-08-09T19:25:30.495Z"
locale: en
meta:
description: "Niche score 47/100 · $190K/yr market · 330K searches/yr · $14.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $190K/yr market · 330K searches/yr · $14.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Circle Punch — $190K/yr Amazon US Niche (2026) - Flapen"
---
# **circle punch**
**Skip it**
Soft demand (-5.0% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 23Conversion 49Competition 58Returns 25Price range 60Avg price 73Brand share 63Review moat 42Quality gap 68
**Avg price**
**Good****$14.81**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$7.30–$26.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,289.79**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$190K**
$190K/yr · 330K searches
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, circle punch is a $190K/yr Amazon United States market (330K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **circle punch market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$185K–$222K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**28%**
- UCEC21% - BearBoss19% - QIQQIKIN13% - LOVEINUSA8% - HKKYO6% - Fiskars5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/circle-punch/trend)
## **Top circle punch search terms**
- **circle punch**116K/yr+3.7%3.2% conv. - **large hole punch**33K/yr-2.3%3.3% conv. - **circle punches for paper crafts**35K/yr-26.8%3.0% conv. - **circle hole punch**27K/yr-5.1%3.7% conv. - **circle paper punch**22K/yr-3.8%2.9% conv. - **large circle punch**13K/yr-11.8%2.6% conv. - **circle puncher**9K/yr+1.2%3.4% conv. - **circle punch set**10K/yr-24.0%2.9% conv. - **circle hole punch set**8K/yr-8.8%2.6% conv. - **large hole puncher**7K/yr-5.0%2.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/circle-punch/search-terms)
## **Top circle punch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$19K15%$29K20%$38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BearBoss 5 Circle Paper Punch Handmade Scrapbook Paper Puncher Different Size of Scrapbooking Punches Crafting Designs for Office Supplies Card Making DIY Albums Photos Classic White**BearBoss**$26.19**4.4★1,233 rev](https://www.amazon.com/dp/B09D3SYZCY) [2**UCEC 2 Inch Circle Punch Paper Punch 2 Inch Hole Punch Circle Hole Punch Cutters for Paper Crafts DIY Handmade Crafting Scrapbook Tools Cards Arts Fun Projects**UCEC**$10.90**4.4★3,373 rev](https://www.amazon.com/dp/B08216DC9Q) [3**QIQQIKIN 2PCS Circle Cutter (1.5 inch+1 inch) Whole Hole Punch Shapes Large Circular Craft Punches for Paper Crafts Round Paper Journaling Handmade Cards Gift Tags Invitations Scrapbook Supplies**QIQQIKIN**$11.85**4.4★1,346 rev](https://www.amazon.com/dp/B0D17RCJKZ) [4**LOVEINUSA 3PCS Circle Hole Punch Different Size1+ 5/8 + 3/8 Inch of Scrapbooking Paper Cutter Crafting Designs for Office Junk Journal Supplies Card Making DIY Albums Photos Circle Cutter**LOVEINUSA**$11.70**4.5★517 rev](https://www.amazon.com/dp/B0CJP3389Z) [5**Circle Punch Circle Hole Punch Paper Hole Puncher 3 PCS CirclePunch Set 1 inch Hole PunchCircle 5/8 CirclePaper Punchers 3/8 Craft Punches HolePuncher for Crafts Shape Punches**HKKYO**$9.56**4.0★1,210 rev](https://www.amazon.com/dp/B0CPS85ZBV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Creative Effort-Saving Kids Educational Circle Shaped Paper Puncher -Various Sizes Kid-Safe for Art Projects & Home Decoration**INOZTO**$21.63**34 rev8mo ago](https://www.amazon.com/dp/B0FX3TYGZX) [**Luomorgo 3 Pcs Circle Hole Punch Set (1 5/8 5/16 Inch) - Multi-Size Paper Punch for Scrapbooking Card Making Journals Photo Albums & Office Supplies**Luomorgo**$9.66**43 rev9mo ago](https://www.amazon.com/dp/B0FS1JGJNX) [**AEFFNOC 1 Inch (25mm) Circle Hole Punch Circle Punches Hole Puncher Cutter One Punch Craft Lever Punch Hole Punch Shapes Paper Punchers for Crafts DIY Arts**AEFFNOC**$7.30**262 rev2y ago](https://www.amazon.com/dp/B0D8BJKD6C) [**2 Inch Circle Punch 50.8mm Circular Cutter Tool Circle Hole Punch Handmade Paper Craft Lever Punches for Paper Crafts DIY Handmade Crafting Scrapbooking Cardstock Greeting Cards Arts Fun Projects**Wsyhomie**$9.75**313 rev2y ago](https://www.amazon.com/dp/B0D3M5JCLM) [**QIQQIKIN 2PCS Circle Cutter (1.5 inch+1 inch) Whole Hole Punch Shapes Large Circular Craft Punches for Paper Crafts Round Paper Journaling Handmade Cards Gift Tags Invitations Scrapbook Supplies**QIQQIKIN**$11.85**1,346 rev2y ago](https://www.amazon.com/dp/B0D17RCJKZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Creative Effort-Saving Kids Educational Circle Shaped Paper Puncher -Various Sizes Kid-Safe for Art Projects & Home Decoration**INOZTO**$21.63**4.4★**▲ 285%**](https://www.amazon.com/dp/B0FX3TYGZX) [**Luomorgo 3 Pcs Circle Hole Punch Set (1 5/8 5/16 Inch) - Multi-Size Paper Punch for Scrapbooking Card Making Journals Photo Albums & Office Supplies**Luomorgo**$9.66**4.0★**▲ 124%**](https://www.amazon.com/dp/B0FS1JGJNX) [**EK Tools Large Circle Punch 1.25 inch with Safety Lock - Create Precise Circles with Paper or Cardstock - Hole Puncher for Handmade Cards Scrapbooking Gift Tags DIY Projects and Crafts**EK Tools**$14.43**4.5★**▲ 106%**](https://www.amazon.com/dp/B0090JVF7E) [**UCEC Paper Punch 3 Inch XL Size Circle Punch Large Hole Puncher Paper Circles Craft Puncher Handmade Paper Punches for Crafting Scrapbooking Cards Arts Fun Projects Back to School Supplies**UCEC**$21.93**4.4★**▲ 73%**](https://www.amazon.com/dp/B09NXXWWRP) [**MyArTool 1.5 Inch Circle Paper Punch - Press Down to Punch Out a Clean Even Circle Every Time - Perfect for Adding Detail to Gift Tags Greeting Cards and DIY Party Decorations**MYARTOOL**$9.57**4.4★**▲ 52%**](https://www.amazon.com/dp/B0B51RC8T9)
**~~View all trending →~~**
## **What buyers say about circle punch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“brings great products for crafters of all kinds”*
**Ease Of Use**13%
*“Easy to use”*
**Size-Overall**10%
*“Perfect Size”*
**Value For Money**9%
*“Worth the money”*
**Efficiency**9%
*“Working Great”*
**Advertised Vs Actual Product**8%
*“works as stated”*
**Cutting/Trimming**6%
*“nice clean cuts”*
**Strength**4%
*“It is sturdy”*
**Paper Quality**4%
*“Great paper punch duo”*
**Durability**3%
*“it seems durable”*
### **What buyers complain about **
**Quality-Overall**11%
*“quality control not so much”*
**Paper Quality**11%
*“may be hard to get paper out”*
**Jamming/Clogging**10%
*“it immediately jammed”*
**Durability**9%
*“Breaks easily”*
**Functionality-Overall**8%
*“It does not work well”*
**Cutting/Trimming**7%
*“This thing doesn't cut well at all”*
**Sharpness**6%
*“Not sharp”*
**Size-Overall**3%
*“The sizing was a bit off from the description”*
**Value For Money**3%
*“Not a value for the money”*
**Ease Of Use**3%
*“are awkward to use”*
### **Top return reasons **
**Size-Overall**41%
**Functionality-Overall**14%
**Cutting/Trimming**7%
**Advertised Vs Actual Product**4%
**Paper Quality**4%
**Defective Material/Parts**4%
**Value For Money**3%
**Sharpness**3%
**Jamming/Clogging**3%
**Paper Compatibility**3%
## **Common questions**
- **Is circle punch profitable to sell on Amazon United States?**
- The niche generates $190K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the circle punch niche?**
- 19 brands and 28 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in circle punch?**
- Top complaints mined from reviews: Quality-Overall, Paper Quality, Jamming/Clogging. The return rate is 5.1% — above our launch gate.
- **When does demand for circle punch peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the circle punch niche?**
- Listings span $7.30–$26.76; the average listing price is $14.81 (sweet spot $15–$100). The average incumbent carries 2,290 reviews — the moat a new listing must climb.
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