---
title: "Circle Cutter — $296K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/circle-cutter"
last_updated: "2026-08-09T15:53:00.232Z"
locale: en
meta:
description: "Niche score 63/100 · $296K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $296K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Circle Cutter — $296K/yr Amazon US Niche (2026) - Flapen"
---
# **circle cutter**
**Worth a look**
Shows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 44Conversion 48Competition 70Returns 70Price range 72Avg price 74Brand share 75Review moat 63Quality gap 86
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$14.92**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.91–$35.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****992.05**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$296K**
$296K/yr · 515K searches
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+15.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, circle cutter is a $296K/yr Amazon United States market (515K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **circle cutter market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$224K–$298K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▲rising
**Sellers**
**84**
**Top-5 brand share**
**60%**
Top 20: 92%
**Top-5 click share**
**43%**
Top 20: 80%
**Open market**
**35%**
- Fiskars15% - UCEC14% - HKKYO13% - NT Cutter11% - Oythiem6% - Gyinere5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.
12K8KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/circle-cutter/trend)
## **Top circle cutter search terms**
- **circle cutter**281K/yr+15.2%3.0% conv. - **circle cutters for crafts**51K/yr+16.3%3.4% conv. - **circle paper cutter**36K/yr+18.7%3.2% conv. - **circle cutter paper**22K/yr+14.9%2.9% conv. - **circle cutter tool**16K/yr+35.8%2.7% conv. - **adjustable circle cutter**11K/yr+22.6%2.4% conv. - **round paper cutter**14K/yr+2.6%2.5% conv. - **paper circle cutter**10K/yr+22.5%3.2% conv. - **circular cutter**10K/yr+3.3%2.3% conv. - **fabric circle cutter**8K/yr+10.2%2.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/circle-cutter/search-terms)
## **Top circle cutter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$12K8%$24K12%$35K16%$47K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fiskars Circle Cutter with 3 Replacement Blades - 1 to 8 Cut Length - Arts and Crafts Paper Cutter - Clear/Orange**Fiskars**$20.98**3.9★2,116 rev](https://www.amazon.com/dp/B0006HUJ0S) [2**Circle Cutter Paper Circle Cutter Craft Circles Cutters for Crafts Circular Paper Cutters Adjustable Circles CutterTool for Papers Compass Cutting Tool Cutting Diameter 4 to 12.5**HKKYO**$9.57**4.1★224 rev](https://www.amazon.com/dp/B0BZP8ZFHK) [3**UCEC 2 Inch Circle Punch Paper Punch 2 Inch Hole Punch Circle Hole Punch Cutters for Paper Crafts DIY Handmade Crafting Scrapbook Tools Cards Arts Fun Projects**UCEC**$10.90**4.4★3,373 rev](https://www.amazon.com/dp/B08216DC9Q) [4**NT Cutter Circle Cutter 3/4 to 6-3/4 Diameter (iC-1500P)**NT Cutter**$15.17**4.2★2,444 rev](https://www.amazon.com/dp/B001OYA8C6) [5**Oythiem Circle Cutter Tool for Paper Crafts - Rotary Cutter Round Cutting Knife for Scrapbooking Card Making Art And Diy Crafts Fits Circles with A Radius Between 0.6-4**Oythiem**$11.51**3.7★121 rev](https://www.amazon.com/dp/B0D1P7XGQM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Portable Paper Circle Cutter Green Cut Circles Paper of Any 4to12.6inch Diameter Adjustable Craft Cutting Tools Replaceable Blades for Paper Crafts Scrapbooking Christmas and Birthday Gifts(1Pcs)**HHBLUE-JING**$8.89**4 rev2mo ago](https://www.amazon.com/dp/B0GQSH911K) [**HAUSTGO Circle Cutter for Crafts Cuts 4 - 12.5 (4-32cm) Perfect Circles for Scrapbooking DIY Cards & Home Decor Fits Paper Cardstock & Foam Comes with 3 Replacement Blades**HAUSTGO**$9.81**11 rev6mo ago](https://www.amazon.com/dp/B0G8KYMNY7) [**1 Pcs Circle Cutter Circle Cutters For Crafts Circle Paper Cutter Circle Cutter Paper Round Paper Cutter Multi Purpose With Bottom Blade Guard Easy Operation Smooth Cutting**Gyinere**$8.95**32 rev1y ago](https://www.amazon.com/dp/B0FGX51F98) [**Circle Cutter Kaluofan Circle Paper Cutter with 4PCS Replacement Blades Adjustable Any Size 2-20CM DIY Circle Cutters for Crafts Come with Bottom Blade Guard Easy Operation and Smooth Cutting**Kaluofan**$15.52**98 rev1y ago](https://www.amazon.com/dp/B0DHZFS8QK) [**QWORK Durable Drywall Circle Cutter Sturdy Metal Construction**QWORK**$11.20**115 rev1y ago](https://www.amazon.com/dp/B0DB4NNV9K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Portable Paper Circle Cutter Green Cut Circles Paper of Any 4to12.6inch Diameter Adjustable Craft Cutting Tools Replaceable Blades for Paper Crafts Scrapbooking Christmas and Birthday Gifts(1Pcs)**HHBLUE-JING**$8.89**4.1★**▲ 240%**](https://www.amazon.com/dp/B0GQSH911K) [**HAUSTGO Circle Cutter for Crafts Cuts 4 - 12.5 (4-32cm) Perfect Circles for Scrapbooking DIY Cards & Home Decor Fits Paper Cardstock & Foam Comes with 3 Replacement Blades**HAUSTGO**$9.81**4.1★**▲ 177%**](https://www.amazon.com/dp/B0G8KYMNY7) [**UCEC Circle Punch Craft Hole Punch for Paper Crafting 5 Different Size Circle Cutters Hole Punches for Paper Crafts Cardstock Gift Wrapping Cards Scrapbooks 3/8 5/8 1 1.5 2 Inch Round Puncher Set**UCEC**$25.51**4.5★**▲ 88%**](https://www.amazon.com/dp/B0B31NMQRN) [**Fiskars 45mm Rotary Cutter for Fabric Premium Steel Stick Fabric Cutter Cuts Through Multiple Layers Right and Left Handed Easy and Safe Blade Change Arts and Crafts Sewing and Quilting Tools**Fiskars**$11.03**4.5★**▲ 82%**](https://www.amazon.com/dp/B0C8BRB3RH) [**QWORK Durable Drywall Circle Cutter Sturdy Metal Construction**QWORK**$11.20**4.5★**▲ 76%**](https://www.amazon.com/dp/B0DB4NNV9K)
**~~View all trending →~~**
## **What buyers say about circle cutter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Excellent quality”*
**Ease Of Use**14%
*“Easy To Use”*
**Advertised Vs Actual Product**9%
*“Exactly as advertised”*
**Size-Overall**8%
*“Size as expected”*
**Value For Money**8%
*“good value”*
**Paper Quality**4%
*“regular paper fairly well”*
**Efficiency**4%
*“its waaaaaay more efficient”*
**Cutting/Trimming**3%
*“Smooth cut”*
**Strength**3%
*“dont feel flimsy or cheap”*
**Durability**3%
*“It has held up well with repeated use”*
### **What buyers complain about **
**Functionality-Overall**12%
*“Did not work”*
**Paper Quality**9%
*“Not good for thin paper”*
**Quality-Overall**8%
*“quality control not so much”*
**Cutting/Trimming**8%
*“Terrible cuts”*
**Durability**6%
*“Broke on first use”*
**Instructions/User Manual/Troubleshooting**4%
*“Poor directions”*
**Ease Of Use**4%
*“Difficult to use”*
**Sharpness**4%
*“Not the sharpest”*
**Size-Overall**3%
*“The blade is small”*
**Value For Money**3%
*“overpriced”*
### **Top return reasons **
**Size-Overall**25%
**Functionality-Overall**19%
**Cutting/Trimming**10%
**Advertised Vs Actual Product**5%
**Sharpness**5%
**Value For Money**4%
**Paper Quality**4%
**Defective Material/Parts**3%
**Ease Of Use**3%
**Paper Compatibility**3%
## **Common questions**
- **Is circle cutter profitable to sell on Amazon United States?**
- The niche generates $296K/yr across 41 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the circle cutter niche?**
- 29 brands and 84 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in circle cutter?**
- Top complaints mined from reviews: Functionality-Overall, Paper Quality, Quality-Overall. The return rate is 2.2%.
- **When does demand for circle cutter peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the circle cutter niche?**
- Listings span $6.91–$35.77; the average listing price is $14.92 (sweet spot $15–$100). The average incumbent carries 992 reviews — the moat a new listing must climb.
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