---
title: "Chroma — $75K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/chroma"
last_updated: "2026-08-09T19:26:34.169Z"
locale: en
meta:
description: "Niche score 45/100 · $75K/yr market · 55K searches/yr · $43.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $75K/yr market · 55K searches/yr · $43.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chroma — $75K/yr Amazon US Niche (2026) - Flapen"
---
# **chroma**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 54Conversion 40Competition 34Returns 94Price range 92Avg price 95Brand share 3Review moat 74Quality gap 19
**Avg price**
**Incredible****$43.04**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.81–$63.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****527.44**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+25.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$75K**
$75K/yr · 55K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, chroma is a $75K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chroma market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$65K–$86K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#2,032**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- CHROMA50% - Chroma37% - Shuttle Art5% - Nicpro5% - ABEIER2% - JusArt1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — +25.8% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/chroma/trend)
## **Top chroma search terms**
- **mural paint**22K/yr+43.4%3.0% conv. - **chroma**23K/yr+18.0%1.0% conv. - **chroma mural paint**5K/yr+69.1%4.7% conv. - **outdoor mural paint**3K/yr+129.8%1.8% conv. - **chroma paint**3K/yr-68.4%1.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/chroma/search-terms)
## **Top chroma products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chroma Mural Paint Assorted Primary Colors Pints Set of 6**Chroma**$53.80**4.6★293 rev](https://www.amazon.com/dp/B00EANA0S0) [2**Chroma Mural Paint Assorted Bright Colors Pints Set of 6**CHROMA**$53.39**4.8★165 rev](https://www.amazon.com/dp/B00EANA12K) [3**Chroma Acrylic Mural Paint for Interior and Exterior Murals - Lightfast Mixable Hard-Wearing Vibrant Pigment Set of 12 Minis (2896)**CHROMA**$42.85**4.4★9 rev](https://www.amazon.com/dp/B0CHZ6D5PJ) [4**Chroma Acrylic Mural Paint for Interior and Exterior Murals - Lightfast Mixable Hard-Wearing Vibrant Pigment 16 Oz Polar (2455)**Chroma**$14.72**4.6★54 rev](https://www.amazon.com/dp/B00B4K57A8) [5**Chroma Acrylic Mural Paint for Interior and Exterior Murals - Lightfast Mixable Hard-Wearing Vibrant Pigment 16 Oz Blacktop (2398)**CHROMA**$12.96**4.7★38 rev](https://www.amazon.com/dp/B00B4K5AL4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ABEIER Outdoor Acrylic Paint Set 15 Vibrant Colors (8.45oz/250ml Large Bottles) Waterproof & UV Resistant Outdoor Paint for Rocks Wood Walls Garden Statues Professional Bulk Art Supplies**ABEIER**$39.91**59 rev7mo ago](https://www.amazon.com/dp/B0G1XZB3VG) [**Shuttle Art Outdoor Acrylic Paint Set 12 Colors Waterproof Paint 8.45oz/250ml Large Bottles Rich Pigmented Bulk Painting Supplies for Artists Beginners on Rocks Wood Wall Crafts Garden Statues**Shuttle Art**$35.91**362 rev1y ago](https://www.amazon.com/dp/B0DSFCQVZM) [**JusArt 14 Colors Acrylic Paint Set Including Gold and Silver 16.9oz(500ml) Large Bulk Bottles Adult Artist Paints for Rocks Mural Walls Crafts Glass Fabric Ceramic Canvas**JusArt**$43.15**487 rev2y ago](https://www.amazon.com/dp/B0D45GN3G3) [**Chroma Mural Paint 16 oz Set Of 6 Retro Replay (2571)**CHROMA**$63.13**13 rev2y ago](https://www.amazon.com/dp/B0CRLHYDT1) [**Chroma Mural Paint 16 oz Set Of 6 Terra (2570)**CHROMA**$58.79**7 rev2y ago](https://www.amazon.com/dp/B0CRLHDZPB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ABEIER Outdoor Acrylic Paint Set 15 Vibrant Colors (8.45oz/250ml Large Bottles) Waterproof & UV Resistant Outdoor Paint for Rocks Wood Walls Garden Statues Professional Bulk Art Supplies**ABEIER**$39.91**4.9★**▲ 169%**](https://www.amazon.com/dp/B0G1XZB3VG) [**JusArt 14 Colors Acrylic Paint Set Including Gold and Silver 16.9oz(500ml) Large Bulk Bottles Adult Artist Paints for Rocks Mural Walls Crafts Glass Fabric Ceramic Canvas**JusArt**$43.15**4.6★**▲ 98%**](https://www.amazon.com/dp/B0D45GN3G3) [**Shuttle Art Outdoor Acrylic Paint Set 12 Colors Waterproof Paint 8.45oz/250ml Large Bottles Rich Pigmented Bulk Painting Supplies for Artists Beginners on Rocks Wood Wall Crafts Garden Statues**Shuttle Art**$35.91**4.8★**▲ 23%**](https://www.amazon.com/dp/B0DSFCQVZM) [**Chroma Acrylic Mural Paint for Interior and Exterior Murals - Lightfast Mixable Hard-Wearing Vibrant Pigment 6 Tint Set (2893)**Chroma**$61.69**5.0★**▲ 18%**](https://www.amazon.com/dp/B0CHZ6QFMB) [**Shuttle Art 18 Colors Acrylic Paint Bottle Set (250ml/8.45oz) Rich Pigmented Bulk Painting Supplies for Artists Beginners and Kids on Rocks Crafts Canvas Wood Ceramic**Shuttle Art**$35.50**4.7★**▲ 16%**](https://www.amazon.com/dp/B08RYRD95M)
**~~View all trending →~~**
## **What buyers say about chroma**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**34%
*“Vibrant Colors”*
**Quality-Overall**17%
*“Good quality and ease of use”*
**Value For Money**10%
*“GREAT PRICE”*
**Paint Quality**10%
*“Good selection of quality paint”*
**Engraving/Paint/Sublimation**6%
*“Very nice paint easy to work with”*
**Thickness**4%
*“Nice thick colors”*
**Ease Of Use**3%
*“Easy to use”*
**Water Resistance**2%
*“Water proof & great paint”*
**Ease Of Cleaning**2%
*“easy cleanup”*
**Durability**2%
*“Very durable on concrete”*
### **What buyers complain about **
**Thickness**21%
*“Difficult to smooth because they are thick”*
**Color**10%
*“Not much pigment”*
**Paint Quality**10%
*“Green paint burst and leaked”*
**Quality-Overall**10%
*“Poor quality bottles”*
**Thin**5%
*“thin”*
**Smell**5%
*“this set has a very strong chemical odor”*
**Durability**3%
*“broke apart on the bricks”*
**Brightness/Shine/Glow**3%
*“It wasnt as bright as the picture”*
**Suitable For Outdoor**3%
*“Not good for outdoors”*
**Ease Of Use**3%
*“not easy to work with”*
### **Top return reasons **
**Paint Quality**36%
**Color**14%
**Value For Money**11%
**Advertised Vs Actual Product**9%
**Size-Overall**7%
**Functionality-Overall**2%
**Water Resistance**2%
**Washability**2%
**Quality-Overall**2%
**Leak-Proof**2%
## **Common questions**
- **Is chroma profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the chroma niche?**
- 6 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in chroma?**
- Top complaints mined from reviews: Thickness, Color, Paint Quality. The return rate is 1.1%.
- **When does demand for chroma peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the chroma niche?**
- Listings span $12.81–$63.71; the average listing price is $43.04 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.
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