---
title: "Christmas Washi Tape — $82K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/christmas-washi-tape"
last_updated: "2026-08-09T19:34:05.590Z"
locale: en
meta:
description: "Niche score 48/100 · $82K/yr market · 206K searches/yr · $10.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $82K/yr market · 206K searches/yr · $10.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Christmas Washi Tape — $82K/yr Amazon US Niche (2026) - Flapen"
---
# **christmas washi tape**
**Skip it**
Prices mostly outside the sweet spot ($5.74–$14.56) — this niche doesn't clear our bar today.
Market size 21Growth 8Conversion 49Competition 76Returns 95Price range 0Avg price 35Brand share 73Review moat 83Quality gap 45
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****346.11**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.16**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$82K**
$82K/yr · 206K searches
**Growth**
**Bad****-34.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$5.74–$14.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, christmas washi tape is a $82K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas washi tape market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$102K–$127K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#968**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **21.7%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**61%**
Top 20: 96%
**Top-5 click share**
**39%**
Top 20: 75%
**Open market**
**35%**
- TaoBary24% - Whaline17% - Zellykool11% - Ieebee6% - emmoolife4% - Sdfvsdg3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.9% search growth over the last 90 days.
23K18KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 32.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/christmas-washi-tape/trend)
## **Top christmas washi tape search terms**
- **christmas washi tape**86K/yr+1.9%3.1% conv. - **holiday washi tape**25K/yr-41.5%2.3% conv. - **washi tape holiday**6K/yr-30.3%3.2% conv. - **washi tape christmas**15K/yr-22.5%2.9% conv. - **winter washi tape**14K/yr-75.5%0.8% conv. - **christmas tape**36K/yr-47.4%1.0% conv. - **holiday washi tape set**5K/yr-62.7%4.8% conv. - **christmas washi**5K/yr+50.9%1.2% conv. - **christmas washi tape set**10K/yr-38.4%2.8% conv. - **holiday tape**4K/yr-56.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/christmas-washi-tape/search-terms)
## **Top christmas washi tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TaoBary 33 Rolls Washi Tape Set 15 mm Holiday Washi Tape Set Seasonal Plaid Bohemian Colorful Vintage Cute for Card Wrapping Craft(Festive Style)**TaoBary**$14.18**4.6★723 rev](https://www.amazon.com/dp/B0CTQPXFP6) [2**Zellykool Christmas Washi Tape Set 21 Rolls - Holiday Gold Foil Masking Tape Decorative Tape Paper Sticker for Planner Scrapbook Journal DIY Arts Craft**Zellykool**$8.45**4.7★49 rev](https://www.amazon.com/dp/B0DJQK9VZD) [3**TaoBary 33 Rolls Washi Tape Set 15 mm Holiday Washi Tape Set Seasonal Plaid Bohemian Colorful Vintage Cute for Card Wrapping Craft(Cute Style)**TaoBary**$14.00**4.6★723 rev](https://www.amazon.com/dp/B0BM4PH4G1) [4**Christmas Washi Tape Set 24 Rolls Gold Foil Holiday Decorative Tape for Scrapbooking Journaling Supplies DIY Crafts Planner Decoration Gift Wrapping Festive Christmas Tree Reindeer Snowflake**Ieebee**$10.99**4.7★54 rev](https://www.amazon.com/dp/B0FRFT4X59) [5**Whaline 12 Rolls Christmas Floral Washi Tape Xmas Watercolor Berry Holly Leaves Pine Cones Elk Bell Plants Masking Tape Winter Holiday Decorative Tape for Scrapbook Journal DIY Craft Gift Wrapping**Whaline**$10.41**4.3★226 rev](https://www.amazon.com/dp/B0CGCL1B1R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Whaline 12 Rolls Holiday Monthly Washi Tape Seasonal Masking Tape Set 12 Months of The Year Decorative Wrapping Paper Tapes Boxed for Scrapbook Journal DIY Crafts**Whaline**$9.90**106 rev3mo ago](https://www.amazon.com/dp/B0GTQ1NJWB) [**3 Rolls Christmas Washi Tape Set 65mm x 2m PET Scrapbook Tape Christmas Stickers for Scrapbooking Supplies Winter Xmas Landscape Washi Tape Scrapbook Stickers for Journaling Washitape Masking Tapes**RUIYDZ**$9.84**4 rev8mo ago](https://www.amazon.com/dp/B0G11NG17Q) [**FYSUIMU 12 Rolls Christmas Boho Washi Tape Masking Tape Set Cute Santa Tree Gingerbread Man Wrapping Paper Tapes for Xmas Holiday Scrapbook Journal DIY Art Crafts**FYSUIMU**$10.52**7 rev9mo ago](https://www.amazon.com/dp/B0FSZ6XCRN) [**Christmas Washi Tape Set 24 Rolls Gold Foil Holiday Decorative Tape for Scrapbooking Journaling Supplies DIY Crafts Planner Decoration Gift Wrapping Festive Christmas Tree Reindeer Snowflake**Ieebee**$10.99**54 rev9mo ago](https://www.amazon.com/dp/B0FRFT4X59) [**Sdfvsdg 60 Rolls Holiday Washi Tape Set Decorative Tape Seasonal Bohemian Colored Tapes Colorful Cute Washi Tapes for Scrapbooking Supplies Kit Journaling Supplies Spring Summer Wrapping Craft**Sdfvsdg**$8.59**9 rev9mo ago](https://www.amazon.com/dp/B0FRG1GGKG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Whaline 12 Rolls Holiday Monthly Washi Tape Seasonal Masking Tape Set 12 Months of The Year Decorative Wrapping Paper Tapes Boxed for Scrapbook Journal DIY Crafts**Whaline**$9.90**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GTQ1NJWB) [**3 Rolls Christmas Washi Tape Set 65mm x 2m PET Scrapbook Tape Christmas Stickers for Scrapbooking Supplies Winter Xmas Landscape Washi Tape Scrapbook Stickers for Journaling Washitape Masking Tapes**RUIYDZ**$9.84**4.0★**▲ 612%**](https://www.amazon.com/dp/B0G11NG17Q) [**Sdfvsdg 60 Rolls Holiday Washi Tape Set Decorative Tape Seasonal Bohemian Colored Tapes Colorful Cute Washi Tapes for Scrapbooking Supplies Kit Journaling Supplies Spring Summer Wrapping Craft**Sdfvsdg**$8.59**4.1★**▲ 404%**](https://www.amazon.com/dp/B0FRG1GGKG) [**12 Pcs Christmas Washi Tape Merry Christmas Print Masking Tape Christmas Tree Snowman Santa Claus Pattern Decorative Paper Sticker for Christmas Party Holiday Scrapbook Handbook Sticker**littkeef cliaet**$8.28**4.2★**▲ 336%**](https://www.amazon.com/dp/B0CGHGST9B) [**SuiGooQiRe 197 Feet Christmas Washi Tapes Holiday Decorative Washi Tapes Red Green Silver Gold Foil Merry Christmas Masking Tape for Xmas Scrapbook Bullet Journal Gift Wrapping DIY Crafts**SuiGooQiRe**$7.07**4.3★**▲ 234%**](https://www.amazon.com/dp/B0FN7SNTW5)
**~~View all trending →~~**
## **What buyers say about christmas washi tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality”*
**Design-Overall**14%
*“The designs are beautiful”*
**Adhesion/Stickiness**14%
*“They adhere well”*
**Color**13%
*“The colors are vibrant”*
**Value For Money**9%
*“Good for the price”*
**Advertised Vs Actual Product**3%
*“Better Than Picture”*
**Shape/Style**2%
*“The patterns are really gorgeous”*
**Ease Of Use**2%
*“Easy to use”*
**Fun/Entertainment Experience**2%
*“Fun”*
**Efficiency**2%
*“Works great”*
### **What buyers complain about **
**Adhesion/Stickiness**21%
*“Does not stick well”*
**Quality-Overall**13%
*“Horrible quality”*
**Size-Overall**7%
*“Many are way too narrow to use for anything”*
**Durability**6%
*“many keep tearing”*
**Ease Of Use**5%
*“very difficult to remove from the backing”*
**Color**5%
*“COLORS LOOK DULL AND FADED”*
**Tear Resistance**5%
*“Tears too easy”*
**Thickness**4%
*“that the rolls were thicker- I think theyre over priced given the quantity”*
**Print Quality**2%
*“Bad print quality”*
**Ease Of Cleaning**2%
*“they dont look as clean”*
### **Top return reasons **
**Adhesion/Stickiness**33%
**Color**12%
**Advertised Vs Actual Product**9%
**Quality-Overall**8%
**Size-Overall**8%
**Value For Money**5%
**Smell**4%
**Thin**4%
**Defective Material/Parts**3%
**Tear Resistance**2%
## **Common questions**
- **Is christmas washi tape profitable to sell on Amazon United States?**
- The niche generates $82K/yr across 44 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -34.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the christmas washi tape niche?**
- 26 brands and 32 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in christmas washi tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 1.0%.
- **When does demand for christmas washi tape peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 32.0× the quietest.
- **What does it cost to enter the christmas washi tape niche?**
- Listings span $5.74–$14.56; the average listing price is $10.16 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.
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