---
title: "Christmas Paint By Numbers for Adults — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/christmas-paint-by-numbers-for-adults"
last_updated: "2026-08-09T18:20:39.796Z"
locale: en
meta:
description: "Niche score 58/100 · $116K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $116K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Christmas Paint By Numbers for Adults — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **christmas paint by numbers for adults**
**Worth a look**
Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 27Growth 16Conversion 27Competition 91Returns 74Price range 59Avg price 48Brand share 95Review moat 90Quality gap 82
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Review moat**
**Great****190.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.28–$30.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.75**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$116K**
$116K/yr · 452K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-17.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, christmas paint by numbers for adults is a $116K/yr Amazon United States market (452K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas paint by numbers for adults market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$118K–$147K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#984**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **34.5%**
- **Avg brand age**
- **15 months**
- **Avg seller age**
- **274 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**39%**
Top 20: 82%
**Top-5 click share**
**24%**
Top 20: 57%
**Open market**
**56%**
- cviokrdu10% - LKHMVCA10% - HEIBAGO7% - VIGEGU6% - xackcme6% - askkqtx5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.
50K30KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 42.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/christmas-paint-by-numbers-for-adults/trend)
## **Top christmas paint by numbers for adults search terms**
- **christmas paint by numbers kit for adults**92K/yr-9.6%1.7% conv. - **christmas paint by number**95K/yr+17.7%0.9% conv. - **paint by number christmas**38K/yr+41.3%1.3% conv. - **paint by numbers kit for adults christmas**52K/yr-48.2%2.4% conv. - **paint by numbers christmas**31K/yr-2.2%0.5% conv. - **christmas paint by numbers**26K/yr-8.4%1.5% conv. - **winter paint by number**12K/yr-36.0%0.0% conv. - **holiday paint by numbers kit for adults**9K/yr-15.9%1.1% conv. - **paint by number winter**6K/yr-49.0%0.0% conv. - **winter paint by numbers kit for adults**9K/yr-64.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/christmas-paint-by-numbers-for-adults/search-terms)
## **Top christmas paint by numbers for adults products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LKHMVCA Christmas Tree House Bird Paint by Numbers for Adults DIY Winter Paint by Numbers Kits for Adults Beginners Without Frame Acrylic Paint Canvas Painting Kits Art for Home Decor 16x20 Inch**LKHMVCA**$8.31**4.1★12 rev](https://www.amazon.com/dp/B0FQHCMY7R) [2**cviokrdu Christmas Paint by Numbers Kit for Adults - Santa Claus Adult Paint by Number Kits on Canvas DIY Christmas Elk Oil Painting for Gift Home Wall Decor (16x16inch)**cviokrdu**$9.74**4.3★52 rev](https://www.amazon.com/dp/B0FKGKKYSP) [3**askkqtx Christmas Paint by Numbers Kit for Adults DIY Christmas Candy House Paint by Numbers for Beginner Oil Painting by Number on Canvas for Home Decor Gifts 16x20 Inch**askkqtx**$7.67**4.4★253 rev](https://www.amazon.com/dp/B0FR8QY2KF) [4**Christmas Paint by Numbers Kit for Adults Winter Painting by Numbers DIY Acrylic Paint Kit for Adults Beginners Without Frame Easy Christmas Adult Paint by Number Kits on Canvas for Decor 16x20inch**cupmod**$8.69**4.6★62 rev](https://www.amazon.com/dp/B0FS62Z3M4) [5**Cat Paint by Numbers Kit for Adults Winter Painting by Numbers DIY Acrylic Paint Kit for Adults Beginners Without Frame Easy Christmas Adult Paint by Number Kits on Canvas for Decor 16x20inch**Canrichshop**$10.26**4.4★357 rev](https://www.amazon.com/dp/B0FDKDSQKQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**askkqtx Christmas Paint by Numbers Kit for Adults DIY Christmas Candy House Paint by Numbers for Beginner Oil Painting by Number on Canvas for Home Decor Gifts 16x20 Inch**askkqtx**$7.67**253 rev8mo ago](https://www.amazon.com/dp/B0FR8QY2KF) [**Christmas Paint by Numbers for Adults with Framed Canvas - with Wooden Easel 4 Pack Paint by Number for Beginners Xmas Acrylic Oil Painting on Canvas with Brushes for Home Wall Decor (8x12 inch)**xackcme**$21.47**428 rev9mo ago](https://www.amazon.com/dp/B0FVXKPK32) [**HEIBAGO Christmas Baubles Framed Paint by Numbers Kit for Adults Adults Paint-By-Number Kits on Canvas Painting by Numbers DIY Acrylic Number Painting for Gift Home Wall Decor 8x12 Inch**HEIBAGO**$11.64**49 rev9mo ago](https://www.amazon.com/dp/B0FNRBN3HW) [**HEIBAGO Christmas Tree Framed Paint by Numbers Kit for Adults Adults Paint-By-Number Kits on Canvas Snow Scene Painting by Numbers DIY Acrylic Number Painting for Gift Home Wall Decor 8 x 12 Inch**HEIBAGO**$8.63**49 rev9mo ago](https://www.amazon.com/dp/B0FNRBRJHH) [**KYOQFVN 6 Pack Christmas Paint by Numbers Kit for Adults - Vintage Adult Paint by Number Kits on Canvas Winter DIY Acrylic Oil Number Painting Kits for Adults 12 x 16 inches for Home Decor**KYOQFVN**$19.36**24 rev9mo ago](https://www.amazon.com/dp/B0FPCZY38G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HEIBAGO Christmas Tree Framed Paint by Numbers Kit for Adults Adults Paint-By-Number Kits on Canvas Snow Scene Painting by Numbers DIY Acrylic Number Painting for Gift Home Wall Decor 8 x 12 Inch**HEIBAGO**$8.63**4.2★**▲ 726%**](https://www.amazon.com/dp/B0FNRBRJHH) [**HEIBAGO 4 Pack Christmas Framed Paint by Numbers Kit for Beginner Cute Retro Adult Paint by Number Kits DIY Painting by Numbers for Adults Small Easy Acrylic Oil Painting for Wall Decor 8 x 8 Inch**HEIBAGO**$13.93**3.8★**▲ 678%**](https://www.amazon.com/dp/B0FPX3RNJF) [**MOGTAA Christmas Paint by Numbers Kit for Adults Beginners with Frame Christmas Socks Adult Paint by Number Kits on Canvas with Easel Easy DIY Oil Painting Kits for Home Decor 8x12in**MOGTAA**$11.06**4.3★**▲ 445%**](https://www.amazon.com/dp/B0FMF5M5C8) [**Christmas Paint by Numbers for Adults with Framed Canvas - with Wooden Easel 4 Pack Paint by Number for Beginners Xmas Acrylic Oil Painting on Canvas with Brushes for Home Wall Decor (8x12 inch)**xackcme**$21.47**4.3★**▲ 410%**](https://www.amazon.com/dp/B0FVXKPK32) [**Christmas Paint by Numbers for Adults with Framed Canvas - with Wooden Easel 4 Pack Paint by Number for Beginners Xmas Acrylic Oil Painting on Canvas with Brushes for Home Wall Decor (8x12 inch)**xackcme**$22.45**4.3★**▲ 326%**](https://www.amazon.com/dp/B0FSL2SLTZ)
**~~View all trending →~~**
## **What buyers say about christmas paint by numbers for adults**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Good Quality”*
**Paint Quality**15%
*“This painting is absolutely beautiful”*
**Fun/Entertainment Experience**9%
*“love it so much fun and relaxing”*
**Value For Money**8%
*“Very much worth the price”*
**Color**6%
*“Vibrant colors”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Gifting Purpose**6%
*“Christmas gift”*
**Ease Of Use**5%
*“Easy to use”*
**Grip**4%
*“Grip is comfortable”*
**Size-Overall**3%
*“Perfect size”*
### **What buyers complain about **
**Paint Quality**19%
*“The paint brushes they give you are pretty bad”*
**Size-Overall**15%
*“Very small details”*
**Durability**10%
*“quickly wore out”*
**Advertised Vs Actual Product**9%
*“Not as pictured”*
**Quality-Overall**6%
*“Cheap Quality”*
**Thickness**4%
*“Thickness”*
**Functionality-Overall**2%
*“It doesn't work as I expected small details”*
**Frame Quality**2%
*“No frame to put on it”*
**Comfort-Overall**2%
*“Uncomfortable with using on my project now”*
**Print Quality**2%
*“Very small print”*
### **Top return reasons **
**Paint Quality**27%
**Size-Overall**16%
**Advertised Vs Actual Product**14%
**Frame Quality**7%
**Defective Material/Parts**6%
**Quality-Overall**5%
**Material Quality**3%
**Value For Money**3%
**Thickness**3%
**Gifting Purpose**2%
## **Common questions**
- **Is christmas paint by numbers for adults profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 77 tracked products. 0 of 66 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the christmas paint by numbers for adults niche?**
- 42 brands and 45 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in christmas paint by numbers for adults?**
- Top complaints mined from reviews: Paint Quality, Size-Overall, Durability. The return rate is 2.0%.
- **When does demand for christmas paint by numbers for adults peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 42.3× the quietest.
- **What does it cost to enter the christmas paint by numbers for adults niche?**
- Listings span $4.28–$30.30; the average listing price is $11.75 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.
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