---
title: "Christmas Felt — $2K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/christmas-felt"
last_updated: "2026-08-10T05:00:33.847Z"
locale: en
meta:
description: "Niche score 24/100 · $2K/yr market · 68K searches/yr · $10.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 24/100 · $2K/yr market · 68K searches/yr · $10.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Christmas Felt — $2K/yr Amazon US Niche (2026) - Flapen"
---
# **christmas felt**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 50Conversion 4Competition 0Returns 52Price range 0Avg price 34Brand share 0Review moat 84Quality gap 53
**Review moat**
**Great****327.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+20.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.06**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 68K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.86–$13.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, christmas felt is a $2K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas felt market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$15K–$20K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#3,673**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **23.2%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Tatuo48% - XSEINO31% - Jtnohx21%
## **Demand**
Weekly Amazon search volume, last 32 weeks — +20.2% search growth over the last 90 days.
7K5KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/christmas-felt/trend)
## **Top christmas felt search terms**
- **christmas felt**24K/yr+16.2%0.1% conv. - **felt christmas**11K/yr+45.9%0.2% conv. - **red and green felt**3K/yr-9.5%1.2% conv. - **christmas felt sheets**8K/yr-32.0%1.5% conv. - **felt christmas colors**3K/yr+16.7%0.0% conv. - **felt sheets christmas colors**6K/yr-69.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/christmas-felt/search-terms)
## **Top christmas felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$35730%$71545%$1K60%$1K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tatuo 96 Pieces Christmas Felt Fabric Sheets Squares Soft Assorted Colors Felt Craft Sheets for DIY Crafts Sewing Christmas Decoration 4 x 4 Inch(12 Colors)**Tatuo**$13.97**4.1★55 rev](https://www.amazon.com/dp/B09BYH1QMV) [2**XSEINO 6 Rolls 12x35 1.4mm Thick Soft Felt Fabric Sheet 6 Assorted Dunhuang Frescoes Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork**XSEINO**$10.33**4.6★311 rev](https://www.amazon.com/dp/B0DWXKKCT9) [3**Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (Christmas Colors)**Jtnohx**$5.86**4.6★617 rev](https://www.amazon.com/dp/B0D6YQQWVQ)
### **Newest**
by launch date
[**XSEINO 6 Rolls 12x35 1.4mm Thick Soft Felt Fabric Sheet 6 Assorted Dunhuang Frescoes Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork**XSEINO**$10.33**311 rev1y ago](https://www.amazon.com/dp/B0DWXKKCT9) [**Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (Christmas Colors)**Jtnohx**$5.86**617 rev2y ago](https://www.amazon.com/dp/B0D6YQQWVQ) [**Tatuo 96 Pieces Christmas Felt Fabric Sheets Squares Soft Assorted Colors Felt Craft Sheets for DIY Crafts Sewing Christmas Decoration 4 x 4 Inch(12 Colors)**Tatuo**$13.97**55 rev4y ago](https://www.amazon.com/dp/B09BYH1QMV)
### **Trending**
90-day click momentum
[**XSEINO 6 Rolls 12x35 1.4mm Thick Soft Felt Fabric Sheet 6 Assorted Dunhuang Frescoes Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork**XSEINO**$10.33**4.6★**— 4%**](https://www.amazon.com/dp/B0DWXKKCT9) [**Tatuo 96 Pieces Christmas Felt Fabric Sheets Squares Soft Assorted Colors Felt Craft Sheets for DIY Crafts Sewing Christmas Decoration 4 x 4 Inch(12 Colors)**Tatuo**$13.97**4.1★**— 1%**](https://www.amazon.com/dp/B09BYH1QMV) [**Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (Christmas Colors)**Jtnohx**$5.86**4.6★**— 4%**](https://www.amazon.com/dp/B0D6YQQWVQ)
## **What buyers say about christmas felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Great quality”*
**Thickness**50%
*“Soft and thick”*
### **Top return reasons **
**Functionality-Overall**33%
**Color**33%
**Advertised Vs Actual Product**33%
## **Common questions**
- **Is christmas felt profitable to sell on Amazon United States?**
- The niche generates $2K/yr across 3 tracked products. 90-day search growth is +20.2%. Flapen's verdict: Skip it (24/100).
- **How competitive is the christmas felt niche?**
- 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the christmas felt niche?**
- Listings span $5.86–$13.97; the average listing price is $10.06 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.
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