---
title: "Christmas Essential Oils — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/christmas-essential-oils"
last_updated: "2026-08-10T18:31:00.327Z"
locale: en
meta:
description: "Niche score 49/100 · $96K/yr market · 306K searches/yr · $16.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $96K/yr market · 306K searches/yr · $16.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Christmas Essential Oils — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **christmas essential oils**
**Skip it**
Soft demand (-6.2% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 22Conversion 24Competition 88Returns 93Price range 76Avg price 79Brand share 29Review moat 32Quality gap 48
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.75–$43.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,313.29**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$96K**
$96K/yr · 306K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, christmas essential oils is a $96K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 49/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas essential oils market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$132K–$165K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**18 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 64%
**Open market**
**11%**
- P&J Trading69% - MAYJAM10% - PHATOIL3% - Comdian3% - Bramble Berry3% - OleaVox2% - Open — no brand owns it (12 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -6.2% search growth over the last 90 days.
50K30KBlack Friday '25Holiday '25Spike '26Sep '25Nov '25Dec '25Feb '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/christmas-essential-oils/trend)
## **Top christmas essential oils search terms**
- **p&j essential oils**63K/yr-9.2%1.6% conv. - **p&j trading fragrance oil**37K/yr+5.0%1.7% conv. - **fragancias para jabones artesanales**21K/yr-4.0%1.3% conv. - **mayjam essential oil**18K/yr-6.5%3.1% conv. - **candle science fragrance oils**24K/yr-19.6%0.4% conv. - **p and j fragrance oil**12K/yr+9.1%1.7% conv. - **p&j fragrance oil**16K/yr-10.4%1.6% conv. - **candle wax scents**17K/yr-14.8%1.8% conv. - **candlescience fragrance oil**13K/yr-5.0%0.2% conv. - **p&j fragrance oil for candle making**13K/yr-27.7%1.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/christmas-essential-oils/search-terms)
## **Top christmas essential oils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**P&J Trading Summer Set of 6 Fragrance Oils - Peach Strawberry Plumeria Coconut Ocean Breeze Pina Colada Candle Scents Soapmaking Diffuser Oil**P&J Trading**$16.83**4.6★4,401 rev](https://www.amazon.com/dp/B00CAF7RMW) [2**P&J Trading Fragrance Oils for Diffusers for Home Gentlemens Set Fragrance Scents for Candle Making - Soap Making Supplies - Car Diffuser Scents - Essential Home Gift Set - Cedar Sandalwood & More**P&J Trading**$16.79**4.4★12,515 rev](https://www.amazon.com/dp/B07Z5C4W8K) [3**P&J Trading Fragrance Oil Favorite Set | Candle Scents for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents**P&J Trading**$35.82**4.6★859 rev](https://www.amazon.com/dp/B00CAGCBAY) [4**P&J Fragrance Oil Farmhouse Set | Old Books Butterscotch Honey Warm Vanilla Sugar Pecan Pie Maple Syrup Candle Scents for Candle Making Freshie Scents Soap Making Supplies**P&J Trading**$16.70**4.6★515 rev](https://www.amazon.com/dp/B09CCMFXZ9) [5**P&J Trading Fragrance Oil Surf & Sand Set | Salty Sea Sand Coconut Island Life Aloe Seashore Candle for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents**P&J Trading**$16.86**4.6★318 rev](https://www.amazon.com/dp/B09CCLLQX4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAYJAM Essential Oils Set - Fragrance Oil for Diffuser Soap Candle Making**MAYJAM**$14.81**1,781 rev9mo ago](https://www.amazon.com/dp/B0FV7X5NQL) [**Bakery Essential Oils Set Fragrance Oil for Diffuser**OleaVox**$10.07**531 rev1y ago](https://www.amazon.com/dp/B0F943Q2XT) [**Fruity Fragrance Oil for Candle & Soap Making INWICOPH Premium Essential Oils 5ml x 10 - Blueberry Strawberry Mango Blood Orange Essential Oil Diffusers for Home**INWICOPH**$9.91**492 rev1y ago](https://www.amazon.com/dp/B0DQY817MH) [**Fragrance Essential Oils Set - 14pcs Aromatherapy Oils for Skin Diffusers Home Care Humidifier Laundry Candle Making - Tea Tree Sandalwood Lavender Vanilla Eucalyptus and More (5mL)**Comdian**$10.11**1,692 rev1y ago](https://www.amazon.com/dp/B0DM7XS2WP) [**Brambleberry Cashmere Fragrance Oil | Vanilla for Soap Candles & Lotion**Bramble Berry**$13.48**554 rev2y ago](https://www.amazon.com/dp/B0CLVTP8ZX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**P&J Trading - Fresh Cotton Scented Oil 100ml - Fragrance Oil for Candle Making Soap Making Diffuser Oil**P&J Trading**$18.82**4.7★**▲ 146%**](https://www.amazon.com/dp/B01F7ME5CO) [**P&J Trading Fragrance Oil Tranquil Set | Vanilla Cucumber Melon Lavender Amber Bamboo and Ocean Breeze Candle Scents for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents**P&J Trading**$17.15**4.5★**▲ 121%**](https://www.amazon.com/dp/B017JCX9RW) [**MAYJAM Essential Oils Set - Fragrance Oil for Diffuser Soap Candle Making**MAYJAM**$14.81**4.4★**▲ 96%**](https://www.amazon.com/dp/B0FV7X5NQL) [**P&J Fragrance Oil - Vanilla 100ml - Candle Scents Soap Making Diffuser Oil Fresh Scents**P&J Trading**$18.67**4.5★**▲ 94%**](https://www.amazon.com/dp/B01F7ME4EI) [**Bakery Essential Oils Set Fragrance Oil for Diffuser**OleaVox**$10.07**4.0★**▲ 70%**](https://www.amazon.com/dp/B0F943Q2XT)
**~~View all trending →~~**
## **What buyers say about christmas essential oils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**69%
*“Fresh scent”*
**Quality-Overall**8%
*“Good variety”*
**Value For Money**4%
*“Great purchase for the money”*
**Advertised Vs Actual Product**2%
*“As described”*
**Gifting Purpose**1%
*“Purchased as a gift”*
**Size-Overall**1%
*“True size”*
**Ease Of Use**1%
*“Easy to use”*
**Strength**1%
*“They are strong”*
**Durability**1%
*“It's durable, well-made, and offers great value for the price”*
**Ingredients-Overall**1%
*“This 14-piece essential oil set is a fantastic find”*
### **What buyers complain about **
**Smell**53%
*“Hardly any smell”*
**Size-Overall**10%
*“Kind of small”*
**Strength**3%
*“it is way too strong”*
**Value For Money**3%
*“Not a good value”*
**Quality-Overall**3%
*“Low quality”*
**Leak-Proof**2%
*“the bottles were leaking”*
**Oily/Greasy**2%
*“very little oil in the bottle”*
**Advertised Vs Actual Product**2%
*“False advertising”*
**Ingredients-Overall**1%
*“There is some underlying ingredient that is distasteful to me”*
**Durability**1%
*“Might break at any moment”*
### **Top return reasons **
**Smell**68%
**Advertised Vs Actual Product**8%
**Size-Overall**7%
**Leak-Proof**5%
**Value For Money**2%
**Quality-Overall**1%
**Functionality-Overall**1%
**Ingredients-Overall**1%
**Oily/Greasy**1%
**Strength**1%
## **Common questions**
- **Is christmas essential oils profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 65 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the christmas essential oils niche?**
- 18 brands and 25 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in christmas essential oils?**
- Top complaints mined from reviews: Smell, Size-Overall, Strength. The return rate is 1.1%.
- **What does it cost to enter the christmas essential oils niche?**
- Listings span $5.75–$43.70; the average listing price is $16.45 (sweet spot $15–$100). The average incumbent carries 3,313 reviews — the moat a new listing must climb.
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