---
title: "Christmas Craft Supplies — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/christmas-craft-supplies"
last_updated: "2026-08-09T18:19:00.865Z"
locale: en
meta:
description: "Niche score 38/100 · $17K/yr market · 66K searches/yr · $9.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $17K/yr market · 66K searches/yr · $9.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Christmas Craft Supplies — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **christmas craft supplies**
**Skip it**
Prices mostly outside the sweet spot ($4.60–$14.66) — this niche doesn't clear our bar today.
Market size 4Growth 28Conversion 33Competition 49Returns 60Price range 0Avg price 29Brand share 79Review moat 87Quality gap 28
**Review moat**
**Great****255.75**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.49**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+2.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$17K**
$17K/yr · 66K searches
**Price range**
**Bad****$4.60–$14.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, christmas craft supplies is a $17K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas craft supplies market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$24K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#886**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**56%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**37%**
- Generic15% - YGDZ12% - Quacc11% - FULUSODO10% - Vellibring8% - ZJDL7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.
20K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 88.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/christmas-craft-supplies/trend)
## **Top christmas craft supplies search terms**
- **christmas embellishments**18K/yr-2.2%0.7% conv. - **christmas embellishments for crafts**23K/yr-0.4%1.2% conv. - **christmas craft embellishments**8K/yr+54.0%2.3% conv. - **christmas crafting supplies**7K/yr-20.2%0.5% conv. - **holiday craft supplies**6K/yr-4.4%0.0% conv. - **christmas art supplies**4K/yr+40.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/christmas-craft-supplies/search-terms)
## **Top christmas craft supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6688%$1K12%$2K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Christmas Resin Embellishments 40 Pieces Assorted Styles Xmas Tree Santa Claus Snowman Gift Box Design Resin Flatbacks for DIY Crafting Phone Case Scrapbooking (Red)**Generic**$8.08**4.9★23 rev](https://www.amazon.com/dp/B0FJ7H3VXC) [2**Quacc 100pcs Mini Triple Leaf Holly Berries Christmas Simulation Holly Berries Artificial Holly Leaves for Christmas Wreath Card Gift Tags Table Decorations (3.5CM)**Quacc**$5.49**4.5★226 rev](https://www.amazon.com/dp/B0DCB8J288) [3**YGDZ 100 PCS Mini Christmas Bows Small Plaid Ribbon Bows for Crafts 1 Inch Tiny Buffalo Plaid Burlap Bows for Christmas Decor Gift Wrapping Christmas Tree Ornament Bows**YGDZ**$6.87**4.7★191 rev](https://www.amazon.com/dp/B0FYPV8V4F) [4**Vellibring 120PCS Christmas Cute Resin Flatback Slime Charms60 Styles Bulk Christmas Cartoon Making Kit Decorations for Holiday DIY Craft Phone Cases Nails Scrapbooking**Vellibring**$14.66**4.7★164 rev](https://www.amazon.com/dp/B0FGC28K1Y) [5**200pcs Christmas Resin Charms for Crafts Christmas Slime Flatback CharmsOrnament Scrapbooking DIY Crafts Miniature Ornaments for Christmas Embellishments Craft Supplies Mini Christmas Decorations**ZJDL**$11.23**4.5★90 rev](https://www.amazon.com/dp/B0FJRZKHJC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YGDZ 100 PCS Mini Christmas Bows Small Plaid Ribbon Bows for Crafts 1 Inch Tiny Buffalo Plaid Burlap Bows for Christmas Decor Gift Wrapping Christmas Tree Ornament Bows**YGDZ**$6.87**191 rev8mo ago](https://www.amazon.com/dp/B0FYPV8V4F) [**YGDZ 100 PCS Mini Christmas Velvet Bows Small Bows for Xmas Crafts 1 Inch Tiny Red Green Brown Velvet Bowknot for Christmas Gift Wrapping DIY Christmas Decor**YGDZ**$7.86**29 rev8mo ago](https://www.amazon.com/dp/B0FYDTGLPM) [**Vellibring 120PCS Christmas Cute Resin Flatback Slime Charms60 Styles Bulk Christmas Cartoon Making Kit Decorations for Holiday DIY Craft Phone Cases Nails Scrapbooking**Vellibring**$14.66**164 rev9mo ago](https://www.amazon.com/dp/B0FGC28K1Y) [**Yxtwaeh 210 Pcs Mini Christmas Decorations for Crafts Holly Leaves with Berries Miniature Snowflake Resin Charms Santa Snowman Flatback Embellishments for Xmas Wreath DIY Craft**Yxtwaeh**$9.91**4 rev10mo ago](https://www.amazon.com/dp/B0FQBLKXN8) [**FULUSODO 100pcs Christmas Embellishments Set Flat Back Bulk Mixed Resin Ornament Scrapbooking Set**FULUSODO**$7.99**17 rev11mo ago](https://www.amazon.com/dp/B0FKNK2Q24)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FULUSODO 60pcs Christmas Set Rainbow Peppermint Set for Ornament Scrapbooking**FULUSODO**$4.60**5.0★**▲ 979%**](https://www.amazon.com/dp/B0FHQL5BMB) [**YGDZ 100 PCS Mini Christmas Bows Small Plaid Ribbon Bows for Crafts 1 Inch Tiny Buffalo Plaid Burlap Bows for Christmas Decor Gift Wrapping Christmas Tree Ornament Bows**YGDZ**$6.87**4.7★**▲ 964%**](https://www.amazon.com/dp/B0FYPV8V4F) [**Dress It Up 2478 Holly Jolly Christmas Embellishment Green**Dress It Up**$7.25**4.2★**▲ 310%**](https://www.amazon.com/dp/B005PXYOMC) [**YGDZ 100 PCS Mini Christmas Velvet Bows Small Bows for Xmas Crafts 1 Inch Tiny Red Green Brown Velvet Bowknot for Christmas Gift Wrapping DIY Christmas Decor**YGDZ**$7.86**4.1★**▲ 273%**](https://www.amazon.com/dp/B0FYDTGLPM) [**Christmas Resin Embellishments 40 Pieces Assorted Styles Xmas Tree Santa Claus Snowman Gift Box Design Resin Flatbacks for DIY Crafting Phone Case Scrapbooking (Red)**Generic**$8.08**4.9★**▲ 241%**](https://www.amazon.com/dp/B0FJ7H3VXC)
**~~View all trending →~~**
## **What buyers say about christmas craft supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“The size is perfect”*
**Quality-Overall**17%
*“Beautiful pieces”*
**Value For Money**12%
*“Good deal”*
**Design-Overall**11%
*“perfect for crafting”*
**Color**7%
*“bright color”*
**Touch/Button Controls**5%
*“Pretty buttons”*
**Advertised Vs Actual Product**3%
*“Just what we were looking for”*
**Durability**3%
*“Very durable”*
**Embellishment/Embroidery Quality**3%
*“Good quality and cute charms, I used in resin to make ornaments”*
**Adhesion/Stickiness**2%
*“they do great with a dab of glue too”*
### **What buyers complain about **
**Size-Overall**45%
*“not completely satisfied because size”*
**Quality-Overall**6%
*“Bert cheaply made”*
**Defective Material/Parts**6%
*“A few of the items crumbled”*
**Color**6%
*“Red decorations are orange not red”*
**Value For Money**3%
*“Not worth it”*
**Adhesion/Stickiness**3%
*“There is no adhesive or anything”*
**Touch/Button Controls**3%
*“Very cheesy looking only a couple buttons worth using- wont buy again”*
**Advertised Vs Actual Product**3%
*“photo misleading”*
**Material Quality**1%
*“like a plastic type fabric”*
**Stitch/Finish/Polish**1%
*“though not all the pieces have holes for sewing down”*
### **Top return reasons **
**Size-Overall**71%
**Advertised Vs Actual Product**8%
**Quality-Overall**5%
**Touch/Button Controls**3%
**Functionality-Overall**3%
**Shape/Style**3%
**Value For Money**3%
**Color**3%
**Material Quality**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is christmas craft supplies profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 16 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the christmas craft supplies niche?**
- 14 brands and 21 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in christmas craft supplies?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Defective Material/Parts. The return rate is 2.6%.
- **When does demand for christmas craft supplies peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 88.5× the quietest.
- **What does it cost to enter the christmas craft supplies niche?**
- Listings span $4.60–$14.66; the average listing price is $9.49 (sweet spot $15–$100). The average incumbent carries 256 reviews — the moat a new listing must climb.
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