---
title: "Charms for Keychain Making — $232K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/charms-for-keychain-making"
last_updated: "2026-08-09T19:30:05.173Z"
locale: en
meta:
description: "Niche score 62/100 · $232K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $232K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Charms for Keychain Making — $232K/yr Amazon US Niche (2026) - Flapen"
---
# **charms for keychain making**
**Worth a look**
Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 44Growth 58Conversion 24Competition 83Returns 80Price range 77Avg price 82Brand share 95Review moat 59Quality gap 33
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.80**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.73–$47.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,123.89**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+33.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$232K**
$232K/yr · 682K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, charms for keychain making is a $232K/yr Amazon United States market (682K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in May. Verdict: Worth a look — 62/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **charms for keychain making market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$178K–$223K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#520**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**38%**
Top 20: 80%
**Top-5 click share**
**32%**
Top 20: 67%
**Open market**
**58%**
- CMVFYL12% - Muitcdo8% - BaubleBar7% - Acejoz6% - selizo5% - MYCUTEY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — +33.3% search growth over the last 90 days.
23K18KPrime Day '25Holiday '25Spike '26Prime Day '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: May · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/charms-for-keychain-making/trend)
## **Top charms for keychain making search terms**
- **bag charm kit**309K/yr+53.9%1.4% conv. - **charms for keychain making**171K/yr+36.8%0.8% conv. - **keychain charms bulk**63K/yr-5.9%0.7% conv. - **bag charms bulk**44K/yr+5.8%0.1% conv. - **charm keychain kit**18K/yr+19.1%1.2% conv. - **key chain charms bulk**16K/yr+5.4%0.6% conv. - **keychain charm kit**16K/yr-3.2%0.8% conv. - **key ring charms**12K/yr+17.5%0.2% conv. - **keychain add ons**7K/yr+17.4%0.0% conv. - **keychain kit with charms**11K/yr-32.9%1.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/charms-for-keychain-making/search-terms)
## **Top charms for keychain making products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$14K9%$21K12%$28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys**CMVFYL**$7.67**4.6★884 rev](https://www.amazon.com/dp/B0CJMH3KS7) [2**BaubleBar Ultimate DIY Bag Charm Kit | Oprahs Favorite Things | Great for a Gift Party or Family Activity | Keychain Jewelry Making Kit with Beads | DIY Customizable Crafts for All Ages**BaubleBar**$47.51**4.6★179 rev](https://www.amazon.com/dp/B0FRP8KSWQ) [3**Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)**Muitcdo**$10.24**4.7★253 rev](https://www.amazon.com/dp/B0F676P2XR) [4**200Pcs Charms for Jewelry Making Assorted Wholesale Mixed Bulk Metal Earring Bangle Charms for DIY Necklace Bracelet Jewelry Making and Crafting (Assorted Color)**Acejoz**$11.92**4.6★2,809 rev](https://www.amazon.com/dp/B097SFBSB4) [5**MYCUTEY 421Pcs DIY Keychain Making Kit - Beaded Keychain & Bag Charm Craft Supplies with Colorful Beads Cords and Acrylic Heart Flower Charms Personalized Alphabet A-Z Name Making Kit Gifts**MYCUTEY**$21.09**4.4★63 rev](https://www.amazon.com/dp/B0FRK4CM85)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sistenia 200PCS Charms for Jewelry Making Bulk Mixed Color Gold Metal Enamel Charm for Bracelets Keychain Making Cute Heart Fun Pendants DIY Earring Necklaces Bag Charms for Arts & Crafts Supplies**Sistenia**$10.63**79 rev1mo ago](https://www.amazon.com/dp/B0GR9NXP8C) [**421 PCS DIY Beaded Keychain Making Kit Bag Charm Craft Supplies Acrylic Alphabet Bag Beads Heart Star Flower Shapes Make Handmade Gifts for Friends Family Create Zipper Pulls Making Kit Gifts**Generic**$21.13**32 rev3mo ago](https://www.amazon.com/dp/B0GTPJPR6D) [**ClenClever 548Pcs Keychain & Bracelet Making Kit DIY Bag Charm Kit Set**ClenClever**$30.42**55 rev3mo ago](https://www.amazon.com/dp/B0GTMGN923) [**Kasmena 750+PCS DIY Bag Charm Kit for Women Beaded Keychain Making Set**Kasmena**$27.35**9 rev5mo ago](https://www.amazon.com/dp/B0GHDDH7Q1) [**Wurosi Acrylic 865PCS Beaded Keychain Making Kit DIY Bag Charm Kit**Wurosi**$22.29**30 rev6mo ago](https://www.amazon.com/dp/B0FXWYM7ZJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ClenClever 548Pcs Keychain & Bracelet Making Kit DIY Bag Charm Kit Set**ClenClever**$30.42**4.7★**▲ 120%**](https://www.amazon.com/dp/B0GTMGN923) [**421 PCS DIY Beaded Keychain Making Kit Bag Charm Craft Supplies Acrylic Alphabet Bag Beads Heart Star Flower Shapes Make Handmade Gifts for Friends Family Create Zipper Pulls Making Kit Gifts**Generic**$21.13**4.7★**▲ 119%**](https://www.amazon.com/dp/B0GTPJPR6D) [**Sistenia 200PCS Charms for Jewelry Making Bulk Mixed Color Gold Metal Enamel Charm for Bracelets Keychain Making Cute Heart Fun Pendants DIY Earring Necklaces Bag Charms for Arts & Crafts Supplies**Sistenia**$10.63**4.6★**▲ 119%**](https://www.amazon.com/dp/B0GR9NXP8C) [**Kasmena 750+PCS DIY Bag Charm Kit for Women Beaded Keychain Making Set**Kasmena**$27.35**4.3★**▲ 117%**](https://www.amazon.com/dp/B0GHDDH7Q1) [**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys**CMVFYL**$7.67**4.6★**▲ 107%**](https://www.amazon.com/dp/B0CJMH3KS7)
**~~View all trending →~~**
## **What buyers say about charms for keychain making**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Amazing quality”*
**Fun/Entertainment Experience**12%
*“Fun and easy”*
**Value For Money**10%
*“For the price”*
**Ease Of Use**8%
*“Its easy to hold”*
**Color**8%
*“Colors are amazing”*
**Gifting Purpose**6%
*“Good for gifting”*
**Advertised Vs Actual Product**5%
*“As described”*
**Size-Overall**5%
*“size was great”*
**Design-Overall**4%
*“Very cute charms with amazing detail”*
**Durability**3%
*“The case is durable”*
### **What buyers complain about **
**Size-Overall**15%
*“These are actually quite large”*
**Quality-Overall**10%
*“Poor quality”*
**Advertised Vs Actual Product**9%
*“The description doesnt match the product”*
**Value For Money**4%
*“Not worth the money”*
**Color**4%
*“Poor color”*
**Strength**4%
*“The plastic box that it comes in is a little flimsy”*
**Durability**3%
*“could easily break if caught on something or pulled at”*
**Instructions/User Manual/Troubleshooting**3%
*“I wish it had better directions”*
**Material Quality**2%
*“the material they are made of is not very strong”*
**Thickness**2%
*“String too thick”*
### **Top return reasons **
**Size-Overall**43%
**Advertised Vs Actual Product**14%
**Value For Money**9%
**Quality-Overall**7%
**Color**7%
**Defective Material/Parts**4%
**Functionality-Overall**2%
**Shape/Style**1%
**Material Quality**1%
**Product Condition**1%
## **Common questions**
- **Is charms for keychain making profitable to sell on Amazon United States?**
- The niche generates $232K/yr across 55 tracked products. 25 of 36 products launched in the last 360 days are still selling. 90-day search growth is +33.3%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the charms for keychain making niche?**
- 41 brands and 47 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in charms for keychain making?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.8%.
- **When does demand for charms for keychain making peak?**
- Demand peaks in May; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the charms for keychain making niche?**
- Listings span $5.73–$47.51; the average listing price is $17.80 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)