---
title: "Charcoal Pencils — $538K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/charcoal-pencils"
last_updated: "2026-08-09T15:56:57.714Z"
locale: en
meta:
description: "Niche score 52/100 · $538K/yr market · 359K searches/yr · $19.38 avg price. Soft demand (-23.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $538K/yr market · 359K searches/yr · $19.38 avg price. Soft demand (-23.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Charcoal Pencils — $538K/yr Amazon US Niche (2026) - Flapen"
---
# **charcoal pencils**
**Worth a look**
Shows low returns (0.7%), but soft demand (-23.5% this quarter) keeps it on the watch list.
Market size 61Growth 13Conversion 78Competition 52Returns 97Price range 41Avg price 86Brand share 55Review moat 27Quality gap 21
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.38**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$538K**
$538K/yr · 359K searches
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$5.49–$212.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,758.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, charcoal pencils is a $538K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **charcoal pencils market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$581K–$775K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 91%
**Open market**
**23%**
- Aenir24% - Brusarth24% - PANDAFLY11% - MARKART7% - Winsor & Newton6% - Amazon Basics5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/charcoal-pencils/trend)
## **Top charcoal pencils search terms**
- **charcoal pencils**225K/yr-21.2%6.8% conv. - **charcoal pencils for drawing**72K/yr-34.3%9.1% conv. - **charcoal pencil**26K/yr-9.5%6.5% conv. - **charcoal pencil set**18K/yr-26.1%4.4% conv. - **charcoal pencils for artists**6K/yr-4.6%8.0% conv. - **soft charcoal pencils**4K/yr-30.4%4.7% conv. - **charcoal drawing pencils**4K/yr-15.3%9.7% conv. - **charcoal pencils set**4K/yr-46.3%5.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/charcoal-pencils/search-terms)
## **Top charcoal pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$27K10%$54K15%$81K20%$108K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aenir Charcoal Pencils for Drawing Set of 22 Professional Drawing Sketch Pencils Charcoal Art Supplies for Sketching Shading Artist Charcoal Supplies for Beginners & Pro Artists.**Aenir**$10.98**4.8★729 rev](https://www.amazon.com/dp/B0D8VSNP1Z) [2**Brusarth Professional Charcoal Pencils Drawing Set - 6 Pieces Soft Medium and Hard Charcoal Pencils for Drawing Sketching Shading**Brusarth**$5.49**4.7★1,100 rev](https://www.amazon.com/dp/B093D6Q4V2) [3**Aenir Charcoal Pencils for drawing Set of 12 Charcoal Drawing Pencils (S-Soft Soft Medium Hard) Art Supplies for Artist Sketching Shading**Aenir**$6.80**4.6★284 rev](https://www.amazon.com/dp/B0DX6SKYNJ) [4**PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners**PANDAFLY**$8.81**4.8★3,429 rev](https://www.amazon.com/dp/B0CJB8LPDH) [5**Winsor & Newton Studio Collection 6 Count Charcoal Pencils**Winsor & Newton**$8.89**4.7★6,764 rev](https://www.amazon.com/dp/B08MFWBCKT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aenir Charcoal Pencils for drawing Set of 12 Charcoal Drawing Pencils (S-Soft Soft Medium Hard) Art Supplies for Artist Sketching Shading**Aenir**$6.80**284 rev1y ago](https://www.amazon.com/dp/B0DX6SKYNJ) [**Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White**Amazon Basics**$212.74**34,230 rev1y ago](https://www.amazon.com/dp/B0C58QNDB6) [**GETHPEN 27 Piece Charcoal Drawing Set - Professional Black & White Charcoal Pencils for Sketching Shading & Blending Graphite Sticks with Artist Art Supplies Kit (Beginners & Professionals)**GETHPEN**$9.14**562 rev1y ago](https://www.amazon.com/dp/B0DQY81P29) [**Brusarth Charcoal Pencils for Drawing Set of 26 Professional Drawing Sketch Pencils Art Supplies for Sketching Shading Blending Artist Pencils for Beginners & Pro Artists**Brusarth**$9.41**343 rev1y ago](https://www.amazon.com/dp/B0DJZG9R2D) [**KALOUR PDAS 22pcs Charcoal Drawing Set Professional Art Supplies Black & White Charcoal Pencils for Drawing Sketching Shading Blending Artist Pencils for Beginners & Pro Artists**KALOUR PDAS**$9.08**590 rev1y ago](https://www.amazon.com/dp/B0D9XJ46R2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Winsor & Newton Studio Collection 6 Count Charcoal Pencils**Winsor & Newton**$8.89**4.7★**▲ 141%**](https://www.amazon.com/dp/B08MFWBCKT) [**Faber-Castell Charcoal Sketch Set - 7 Piece Charcoal and Pastel Art Supplies Set**Faber-Castell**$9.14**4.4★**▲ 109%**](https://www.amazon.com/dp/B073XNKC4F) [**Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White**Amazon Basics**$212.74**4.7★**▲ 91%**](https://www.amazon.com/dp/B0C58QNDB6) [**Aenir Charcoal Pencils for drawing Set of 12 Charcoal Drawing Pencils (S-Soft Soft Medium Hard) Art Supplies for Artist Sketching Shading**Aenir**$6.80**4.6★**▲ 61%**](https://www.amazon.com/dp/B0DX6SKYNJ) [**MARKART Charcoal Pencils for Drawing 10 Pack Black & White Charcoal Pencils for Sketching Shading Blending Artist Pencil for Beginners & Artists**MARKART**$6.53**4.7★**▲ 59%**](https://www.amazon.com/dp/B08GPDG9ZR)
**~~View all trending →~~**
## **What buyers say about charcoal pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Decent quality”*
**Drawing Experience**18%
*“Great for drawing”*
**Value For Money**16%
*“Great value”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Color**7%
*“The accuracy of the colors are amazing”*
**Pen/Pencil Quality**5%
*“Nice set of pencils”*
**Ease Of Use**2%
*“easy to use”*
**Soft Feel**2%
*“They are so smooth”*
**Durability**2%
*“do not break easily”*
**Fun/Entertainment Experience**2%
*“So fun for my 10 year old”*
### **What buyers complain about **
**Advertised Vs Actual Product**10%
*“Which is not shown in the pictures”*
**Sharpness**8%
*“Other half just breaks immediately when trying hard to sharpen it”*
**Erasability**7%
*“kneaded eraser unusable”*
**Quality-Overall**6%
*“Pencils are garbage”*
**Color**6%
*“the colors could be brighther”*
**Ease Of Use**6%
*“The string to pull them starts a few rolls down so getting those first ones off is really a pain”*
**Size-Overall**6%
*“Much smaller than thought”*
**Durability**5%
*“It broke apart”*
**Value For Money**4%
*“too costly”*
**Nib/Tip Quality**3%
*“Well...when i try to sharpen the pencils the tips keep breaking off”*
### **Top return reasons **
**Size-Overall**15%
**Value For Money**14%
**Advertised Vs Actual Product**11%
**Quality-Overall**11%
**Defective Material/Parts**9%
**Color**8%
**Gifting Purpose**4%
**Product Condition**4%
**Sharpness**2%
**Zipper Quality**2%
## **Common questions**
- **Is charcoal pencils profitable to sell on Amazon United States?**
- The niche generates $538K/yr across 29 tracked products. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the charcoal pencils niche?**
- 17 brands and 54 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in charcoal pencils?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Sharpness, Erasability. The return rate is 0.7%.
- **When does demand for charcoal pencils peak?**
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the charcoal pencils niche?**
- Listings span $5.49–$212.74; the average listing price is $19.38 (sweet spot $15–$100). The average incumbent carries 3,758 reviews — the moat a new listing must climb.
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