---
title: "Trend — chalk pastels - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/chalk-pastels/trend"
last_updated: "2026-08-09T23:04:29.481Z"
locale: en
meta:
  description: "Niche score 52/100 · $476K/yr market · 491K searches/yr · $18.76 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $476K/yr market · 491K searches/yr · $18.76 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — chalk pastels - Flapen"
---

# **chalk pastels**

**Worth a look**

Shows low returns (1.1%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 59Growth 29Conversion 60Competition 48Returns 93Price range 82Avg price 84Brand share 43Review moat 32Quality gap 27

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$18.76**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.87–$58.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$476K**

$476K/yr · 491K searches

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,340.8**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+2.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

## Trend