---
title: "Cetyl Alcohol — $140K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cetyl-alcohol"
last_updated: "2026-08-09T08:58:20.603Z"
locale: en
meta:
description: "Niche score 44/100 · $140K/yr market · 60K searches/yr · $19.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $140K/yr market · 60K searches/yr · $19.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cetyl Alcohol — $140K/yr Amazon US Niche (2026) - Flapen"
---
# **cetyl alcohol**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 24Conversion 95Competition 20Returns 96Price range 82Avg price 86Brand share 0Review moat 93Quality gap 11
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****146.6**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$19.29**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.02–$54.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$140K**
$140K/yr · 60K searches
**Growth**
**Bad****-2.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, cetyl alcohol is a $140K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cetyl alcohol market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$116K–$154K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#256**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- 33RD PARALLEL SOAP CO.40% - Hznxolrc31% - FSbbTaibanle19% - BEESWORKS10% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.
2K1KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/cetyl-alcohol/trend)
## **Top cetyl alcohol search terms**
- **cetyl alcohol**39K/yr-3.0%11.3% conv. - **cetyl alcohol cosmetic grade**12K/yr-6.0%13.8% conv. - **alcohol cetilico grado cosmtico**3K/yr+35.9%6.6% conv. - **alcohol cetilico**4K/yr-24.9%4.7% conv. - **cetyl**2K/yr+82.6%1.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/cetyl-alcohol/search-terms)
## **Top cetyl alcohol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$42K40%$56K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**9.6 Ounce Cetyl Alcohol for Making Lotions Premium Cetyl Alcohol Granules Smooth and Emollient Fresh and Pleasant Suitable for Making Conditioners Scrubs Creams and More**Hznxolrc**$9.95**4.8★436 rev](https://www.amazon.com/dp/B09YRNH8DQ) [2**Cetyl Alcohol NF Grade (1 lbs / 16 oz) 100% Pure Extracted from Coconut & Palm Oils. Premium Granules Cetyl Alcohol for Lotion Making Creams Scrubs Shampoos Conditioners Moisturizers | 1 Pound**33RD PARALLEL SOAP CO.**$16.69**4.8★191 rev](https://www.amazon.com/dp/B0CWVX1GVL) [3**Cetyl Alcohol NF Grade (2 lbs / 32 oz) 100% Pure Extracted from Coconut & Palm Oils. Premium Granules Cetyl Alcohol for Lotion Making Creams Scrubs Shampoos Conditioners Moisturizers | 2 Pound**33RD PARALLEL SOAP CO.**$29.86**5.0★60 rev](https://www.amazon.com/dp/B0CWVSFW24) [4**10.6 oz Cetyl Alcohol for Homemade Cosmetics DIY Soaps Lotions Conditioners Thickening Agent Emulsifier Viscosity Regulator Cetyl Alcohol Granules**FSbbTaibanle**$9.93**4.8★91 rev](https://www.amazon.com/dp/B0DR6ZJCSR) [5**Beesworks Cetyl Alcohol 10 Ounces (0.625 lbs) | 100% Pure Cetyl Alcohol Granules for DIY Soaps Lotions Conditioners and Creams**BEESWORKS**$7.95**4.6★89 rev](https://www.amazon.com/dp/B0CJWLCF5T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cetyl Alcohol NF Grade (5 lbs / 80 oz) 100% Pure Extracted from Coconut & Palm Oils. Premium Granules Cetyl Alcohol for Lotion Making Creams Scrubs Shampoos Conditioners Moisturizers | 5 Pound**33RD PARALLEL SOAP CO.**$54.46**10 rev1y ago](https://www.amazon.com/dp/B0FF7HWD9F) [**10.6 oz Cetyl Alcohol for Homemade Cosmetics DIY Soaps Lotions Conditioners Thickening Agent Emulsifier Viscosity Regulator Cetyl Alcohol Granules**FSbbTaibanle**$9.93**91 rev1y ago](https://www.amazon.com/dp/B0DR6ZJCSR) [**Cetyl Alcohol 1 lb (453.6g) - 98%+ High Purity C16 Cetyl Alcohol - Cosmetic Grade for Lotion Making DIY Creams Hair Conditioners - Natural Emulsifier & Thickener**FSbbTaibanle**$15.70**91 rev1y ago](https://www.amazon.com/dp/B0DR71M1N4) [**Cetyl Alcohol NF Grade (1 lbs / 16 oz) 100% Pure Extracted from Coconut & Palm Oils. Premium Granules Cetyl Alcohol for Lotion Making Creams Scrubs Shampoos Conditioners Moisturizers | 1 Pound**33RD PARALLEL SOAP CO.**$16.69**191 rev2y ago](https://www.amazon.com/dp/B0CWVX1GVL) [**Cetyl Alcohol NF Grade (2 lbs / 32 oz) 100% Pure Extracted from Coconut & Palm Oils. Premium Granules Cetyl Alcohol for Lotion Making Creams Scrubs Shampoos Conditioners Moisturizers | 2 Pound**33RD PARALLEL SOAP CO.**$29.86**60 rev2y ago](https://www.amazon.com/dp/B0CWVSFW24)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cetyl Alcohol NF Grade (2 lbs / 32 oz) 100% Pure Extracted from Coconut & Palm Oils. Premium Granules Cetyl Alcohol for Lotion Making Creams Scrubs Shampoos Conditioners Moisturizers | 2 Pound**33RD PARALLEL SOAP CO.**$29.86**5.0★**▲ 41%**](https://www.amazon.com/dp/B0CWVSFW24) [**10.6 oz Cetyl Alcohol for Homemade Cosmetics DIY Soaps Lotions Conditioners Thickening Agent Emulsifier Viscosity Regulator Cetyl Alcohol Granules**FSbbTaibanle**$9.93**4.8★**▲ 31%**](https://www.amazon.com/dp/B0DR6ZJCSR) [**Cetyl Alcohol 1 lb (453.6g) - 98%+ High Purity C16 Cetyl Alcohol - Cosmetic Grade for Lotion Making DIY Creams Hair Conditioners - Natural Emulsifier & Thickener**FSbbTaibanle**$15.70**4.8★**▲ 25%**](https://www.amazon.com/dp/B0DR71M1N4) [**Cetyl Alcohol NF Grade (5 lbs / 80 oz) 100% Pure Extracted from Coconut & Palm Oils. Premium Granules Cetyl Alcohol for Lotion Making Creams Scrubs Shampoos Conditioners Moisturizers | 5 Pound**33RD PARALLEL SOAP CO.**$54.46**5.0★**▲ 23%**](https://www.amazon.com/dp/B0FF7HWD9F) [**2.5 lb Cetyl Alcohol for Making Lotions Premium Cetyl Alcohol Granules Smooth and Emollient Fresh and Pleasant Suitable for Making Conditioners Scrubs Creams and More**Hznxolrc**$31.48**5.0★**— 4%**](https://www.amazon.com/dp/B0BW7FGBRY)
**~~View all trending →~~**
## **What buyers say about cetyl alcohol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**52%
*“High quality and easy to work with”*
**Advertised Vs Actual Product**14%
*“Did the job”*
**Efficiency**11%
*“Works well”*
**Soft Feel**10%
*“This makes my hair conditioner even smoother”*
**Ease Of Use**4%
*“Its super easy to use”*
**Value For Money**4%
*“Price is good”*
**Design-Overall**4%
*“Perfect for DIY projects”*
**Absorbency**2%
*“creamy with good ability to spread as well as fast absorbing based”*
### **What buyers complain about **
**Value For Money**50%
*“it is more than double the cost per ounce as stated on this listing”*
**Advertised Vs Actual Product**50%
*“it is more than double the cost per ounce as stated on this listing. Doesn't anyone see that this product is NOT. 47 and ounce? It is $9.99 for 9.6 ounces which makes it cost $1.04 per ounce.”*
### **Top return reasons **
**Value For Money**39%
**Advertised Vs Actual Product**20%
**Leak-Proof**18%
**Functionality-Overall**7%
**Compatibility-Overall**4%
**Heating**4%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Shape/Style**2%
## **Common questions**
- **Is cetyl alcohol profitable to sell on Amazon United States?**
- The niche generates $140K/yr across 10 tracked products. 90-day search growth is -2.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the cetyl alcohol niche?**
- 4 brands and 6 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cetyl alcohol?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product. The return rate is 0.8%.
- **When does demand for cetyl alcohol peak?**
- Demand peaks in Feb; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the cetyl alcohol niche?**
- Listings span $7.02–$54.46; the average listing price is $19.29 (sweet spot $15–$100). The average incumbent carries 147 reviews — the moat a new listing must climb.
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