---
title: "cedarwood essential oil — $1.1M/yr Amazon United States Niche, Score 76/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cedarwood-essential-oil"
last_updated: "2026-07-20T17:17:23.972Z"
locale: en
meta:
description: "cedarwood essential oil clears our launch bar: a $1.1M/yr market growing +173.4% this quarter with returns at 1.2%. Data updated Jul 2026."
"og:description": "cedarwood essential oil clears our launch bar: a $1.1M/yr market growing +173.4% this quarter with returns at 1.2%. Data updated Jul 2026."
"og:title": "cedarwood essential oil — $1.1M/yr Amazon United States Niche, Score 76/100 - Flapen"
---
# **cedarwood essential oil**
**Launch it**
A $1.1M/yr market growing +173.4% this quarter with returns at 1.2% — clears our launch bar.
Market size 80Growth 97Conversion 95Competition 51Returns 90Price range 85Avg price 74Brand share 72Review moat 28Quality gap 70
**Growth**
**Incredible****+173.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.2%**
return rate — above 6% kills the launch gate
**Price range**
**Great****$4.90–$89.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 619K searches
**Avg price**
**Good****$14.82**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,738.07**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, cedarwood essential oil is a $1.1M/yr Amazon United States market (619K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun. Verdict: Launch it — 76/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **81%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **166 days**
## **Competition**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**62%**
Top 20: 98%
**Top-5 click share**
**54%**
Top 20: 93%
**Open market**
**33%**
- Handcraft Blends19% - NaturoBliss14% - Majestic Pure11% - Cliganic11% - KUKKA essential oils6% - HIQILI5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +173.4% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/cedarwood-essential-oil/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$45K8%$90K12%$135K16%$181K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 27 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Handcraft Blends Cedarwood Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$9.87**4.4★1,483 rev](https://www.amazon.com/dp/B0DBRQ9PBW) [2**NaturoBliss Cedarwood Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**NaturoBliss**$9.30**4.6★864 rev](https://www.amazon.com/dp/B0B9LR36H6) [3**Cliganic Organic Cedarwood Essential Oil - 100% Pure Natural Undiluted for Aromatherapy Diffuser | Non-GMO Verified**Cliganic**$9.91**3.9★1,128 rev](https://www.amazon.com/dp/B086VK6QTV) [4**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Cedarwood Essential Oil Cedarwood Oil 4 Fl Oz**Majestic Pure**$10.80**4.2★3,701 rev](https://www.amazon.com/dp/B079ZN8SC9) [5**100% Pure Cedarwood Oil - 4 Fl Oz Cedarwood Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent**KUKKA essential oils**$9.95**4.4★650 rev](https://www.amazon.com/dp/B09PRB56RC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wuvezrub Cedarwood Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Cedarwood**Wuvezrub**$5.97**64 rev11mo ago](https://www.amazon.com/dp/B0FHWMYGM7) [**SU JUABA Cedarwood Essential Oil 4 Oz Aromatherapy Oil for Hair Massage Relaxation & Skin Care - 118ML**SU JUABA**$8.66**203 rev1y ago](https://www.amazon.com/dp/B0FBW4BZL3) [**Handcraft Blends Organic Cedarwood Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy**Handcraft Blends**$12.98**505 rev1y ago](https://www.amazon.com/dp/B0DWXYMWRN) [**Carno Calm Organic Cedarwood Essential Oil 50ml : 100% Pure & Natural Cedarwood Oil for Hair | for Skin Diffuser Soaps & Candles | 1.7 fl oz**Carno Calm**$9.48**4,023 rev1y ago](https://www.amazon.com/dp/B0DDH6SL9F) [**Handcraft Blends Cedarwood Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$9.87**1,483 rev1y ago](https://www.amazon.com/dp/B0DBRQ9PBW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nirvana Nurture Cedarwood Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care**Nirvana Nurture**$10.30**4.3★**▲ 91%**](https://www.amazon.com/dp/B0G1GP359W) [**Carno Calm Organic Cedarwood Essential Oil 50ml : 100% Pure & Natural Cedarwood Oil for Hair | for Skin Diffuser Soaps & Candles | 1.7 fl oz**Carno Calm**$9.48**4.5★**▲ 82%**](https://www.amazon.com/dp/B0DDH6SL9F) [**Wondercide Cedar Flea & Tick Spray for Pets Plus Home with Natural Essential Oils 16 fl. oz.**Wondercide**$26.18**4.2★**▲ 80%**](https://www.amazon.com/dp/B01M626UN6) [**Handcraft Blends Cedarwood Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$7.55**4.4★**▲ 67%**](https://www.amazon.com/dp/B0BBP53248) [**PUROLEO Cedarwood Essential Oil 32 Fl Oz/946 ML (Packed in Canada) 100% Pure & Natural Cedarwood Oil for Aromatherapy Relaxation and Skin Care - Cedarwood Oil for Diffuser**PURÓLEO**$89.58**4.1★**▲ 64%**](https://www.amazon.com/dp/B0BSCWM67R)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**49%
*“Amazing scent”*
**Quality-Overall**15%
*“Excellent Quality Product”*
**Value For Money**5%
*“Well worth the money”*
**Pest/Insect Control**4%
*“Keeps pests away”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Size-Overall**2%
*“Good size”*
**Strength**2%
*“Cedarwood essential oil is a powerful”*
**Ingredients-Overall**1%
*“The product is great”*
**Efficiency**1%
*“this worked great”*
**Ease Of Use**1%
*“Very easy to use”*
### **What buyers complain about **
**Smell**63%
*“Artificial smell”*
**Value For Money**3%
*“Waste of money”*
**Functionality-Overall**3%
*“for my purpose this did not do the job”*
**Strength**3%
*“Not strong”*
**Quality-Overall**3%
*“Low quality”*
**Dilute/Watery**2%
*“This is a watery product, poor quality and strength”*
**Size-Overall**2%
*“Small container”*
**Ingredients-Overall**1%
*“This product is harmful”*
**Natural Ingredients**1%
*“They were definitely not 100 percent natural oils”*
**Pest/Insect Control**1%
*“Does not kill ticks”*
### **Top return reasons **
**Smell**74%
**Advertised Vs Actual Product**7%
**Leak-Proof**4%
**Functionality-Overall**3%
**Size-Overall**3%
**Spray/Flow**2%
**Value For Money**2%
**Quality-Overall**1%
**Dilute/Watery**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is cedarwood essential oil profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +173.4%. Flapen's verdict: Launch it (76/100).
- **How competitive is the cedarwood essential oil niche?**
- 23 brands and 44 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in cedarwood essential oil?**
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 1.2%.
- **When does demand for cedarwood essential oil peak?**
- Demand peaks in May–Jun; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the cedarwood essential oil niche?**
- Listings span $4.90–$89.58; the average listing price is $14.82 (sweet spot $15–$100). The average incumbent carries 3,738 reviews — the moat a new listing must climb.
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