---
title: "Catnip Oil — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/catnip-oil"
last_updated: "2026-08-09T10:47:20.662Z"
locale: en
meta:
description: "Niche score 62/100 · $65K/yr market · 71K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $65K/yr market · 71K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Catnip Oil — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **catnip oil**
**Worth a look**
Shows demand growing +451.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 16Growth 100Conversion 64Competition 24Returns 96Price range 59Avg price 78Brand share 57Review moat 64Quality gap 90
**Growth**
**Incredible****+451.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$16.00**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****938.69**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.97–$26.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$65K**
$65K/yr · 71K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, catnip oil is a $65K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 62/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **catnip oil market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$80K–$96K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#723**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **77%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**23%**
- EUQEE36% - Gya Labs11% - Sheer Essence10% - From The Field8% - Herb Pharm6% - W4W6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +451.7% search growth over the last 90 days.
8K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 7.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/catnip-oil/trend)
## **Top catnip oil search terms**
- **catnip essential oil**28K/yr>1,000%5.5% conv. - **catnip oil**21K/yr+194.3%5.6% conv. - **catnip essential oil for mosquito repellent**4K/yr>1,000%4.5% conv. - **catnip oil essential**3K/yr>1,000%6.9% conv. - **catnip oil insect repellent**4K/yr+579.0%3.0% conv. - **cat nip oil**4K/yr+228.7%6.6% conv. - **catnip oil for cats**5K/yr+7.0%5.3% conv. - **catnip essential oil organic**2K/yr>1,000%7.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/catnip-oil/search-terms)
## **Top catnip oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EUQEE 118ML Catnip Essential Oil Fresh Herbal Aroma Catnip Essential Oil with Glass Dropper Great for Air Refresher Massage Diffuser DIY Soap Candle Making Aromatherapy Sleep**EUQEE**$14.83**4.3★6,095 rev](https://www.amazon.com/dp/B0G43JF1WZ) [2**100% Pure Catnip Essential Oil - 0.34 Fl Oz - Catnip Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent**Gya Labs**$9.94**4.2★96 rev](https://www.amazon.com/dp/B09M8BLRD4) [3**Catnip Oil (Nepeta Cataria) Essential Oil 100% Pure Natural Undiluted Uncut Therapeutic Grade Oil 0.16 Fl.OZ**Sheer Essence**$12.17**3.9★139 rev](https://www.amazon.com/dp/B07N8QGSPK) [4**from The Field | Catnip Spray Rejuvenator | Potent Catnip Essential Oil for Cats | Revives Toys & Scratching Posts | Mess-Free & All-Natural | USA-Made Safe & Non-Toxic | 1 oz Bottle**From The Field**$6.97**4.2★1,960 rev](https://www.amazon.com/dp/B000X1SBBQ) [5**Herb Pharm Catnip Liquid Herbal Extract: Calming Nervous System Support | Vegan Organic Catnip Tincture | Herbal Support for the Nervous System | Non-GMO Gluten-Free Up to ~3 Week Supply 1 oz***Herb Pharm**$15.15**4.3★509 rev](https://www.amazon.com/dp/B0001TKNAM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SMILEFITPRO PetCalm Co. Catnip Oil Daily Wellness for Cats (60 Ml / 2 Fl Oz)**SMILEFITPRO**$22.60**6 rev2mo ago](https://www.amazon.com/dp/B0GWJN1VWR) [**PLYNXE Catnip Oil for Cats Premium Catnip Essential Oil Supports Cat Digestive & Immune Balance 60ml (1)**PLYNXE**$22.14**5 rev3mo ago](https://www.amazon.com/dp/B0GVKCVBGP) [**Catnip Essential Oil | 100% Pure Undiluted and Natural | Therapeutic Grade Premium Oils for Aromatherapy & Diffuser (5ML)**Shudh Aura**$14.94**2 rev6mo ago](https://www.amazon.com/dp/B0GC5ZQQ2N) [**EUQEE 118ML Catnip Essential Oil Fresh Herbal Aroma Catnip Essential Oil with Glass Dropper Great for Air Refresher Massage Diffuser DIY Soap Candle Making Aromatherapy Sleep**EUQEE**$14.83**6,095 rev7mo ago](https://www.amazon.com/dp/B0G43JF1WZ) [**W4W Mosquito Oil - 100% Essential Oil Blend - 4 Oz - Mosquitoes Gnats & Other Flying Insects - for use with Diffusers Sprays Lotions & Soaps - 4 Ounce Dropper Bottle**W4W**$17.01**369 rev2y ago](https://www.amazon.com/dp/B0CYHZMVJ3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PLYNXE Catnip Oil for Cats Premium Catnip Essential Oil Supports Cat Digestive & Immune Balance 60ml (1)**PLYNXE**$22.14**3.3★**▲ 56%**](https://www.amazon.com/dp/B0GVKCVBGP) [**SMILEFITPRO PetCalm Co. Catnip Oil Daily Wellness for Cats (60 Ml / 2 Fl Oz)**SMILEFITPRO**$22.60**3.6★**▲ 55%**](https://www.amazon.com/dp/B0GWJN1VWR) [**Catnip Essential Oil | 100% Pure Undiluted and Natural | Therapeutic Grade Premium Oils for Aromatherapy & Diffuser (5ML)**Shudh Aura**$14.94**4.5★**▲ 48%**](https://www.amazon.com/dp/B0GC5ZQQ2N) [**W4W Mosquito Oil - 100% Essential Oil Blend - 4 Oz - Mosquitoes Gnats & Other Flying Insects - for use with Diffusers Sprays Lotions & Soaps - 4 Ounce Dropper Bottle**W4W**$17.01**4.4★**▲ 45%**](https://www.amazon.com/dp/B0CYHZMVJ3) [**EUQEE 118ML Catnip Essential Oil Fresh Herbal Aroma Catnip Essential Oil with Glass Dropper Great for Air Refresher Massage Diffuser DIY Soap Candle Making Aromatherapy Sleep**EUQEE**$14.83**4.3★**▲ 32%**](https://www.amazon.com/dp/B0G43JF1WZ)
**~~View all trending →~~**
## **What buyers say about catnip oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**29%
*“My cats really enjoy it”*
**Smell**17%
*“Great calming effect no bad odor”*
**Quality-Overall**13%
*“Good quality”*
**Fun/Entertainment Experience**7%
*“Great price too so it's affordable and It's FUN”*
**Spray/Flow**6%
*“I can just use a quick spray very affordable as well”*
**Value For Money**3%
*“Well worth the price”*
**Advertised Vs Actual Product**3%
*“Product delivers promise”*
**Ease Of Use**3%
*“Super simple”*
**Strength**3%
*“Good and strong”*
**Soothing/Teething**3%
*“Within a couple days they are much calmer”*
### **What buyers complain about **
**Smell**30%
*“didn't care for the smell either”*
**Value For Money**15%
*“Not Worth the Money”*
**Functionality-Overall**11%
*“Didn't work”*
**Size-Overall**6%
*“MUCH smaller bottle than I expected”*
**Quality-Overall**6%
*“Not the best”*
**Strength**3%
*“Not strong enough”*
**Allergies**3%
*“My two cats had very little reaction to this product”*
**Oily/Greasy**3%
*“This is not catnip oil”*
**Instructions/User Manual/Troubleshooting**3%
*“It doesnt come with instructions so I dont know whether it is given orally or on skin”*
**Suction**3%
*“I dont like unsolicited sucking”*
### **Top return reasons **
**Smell**35%
**Functionality-Overall**20%
**Advertised Vs Actual Product**11%
**Spray/Flow**10%
**Leak-Proof**4%
**Size-Overall**2%
**Oily/Greasy**2%
**Value For Money**2%
**Compatibility-Overall**2%
**Strength**1%
## **Common questions**
- **Is catnip oil profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 13 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +451.7%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the catnip oil niche?**
- 13 brands and 21 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in catnip oil?**
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.7%.
- **When does demand for catnip oil peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 7.2× the quietest.
- **What does it cost to enter the catnip oil niche?**
- Listings span $6.97–$26.77; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 939 reviews — the moat a new listing must climb.
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