---
title: "Cat Embroidery Kit — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cat-embroidery-kit"
last_updated: "2026-08-09T12:52:06.273Z"
locale: en
meta:
description: "Niche score 53/100 · $22K/yr market · 84K searches/yr · $12.66 avg price. A small market ($22K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $22K/yr market · 84K searches/yr · $12.66 avg price. A small market ($22K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Embroidery Kit — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **cat embroidery kit**
**Worth a look**
Shows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($22K/yr) keeps it on the watch list.
Market size 5Growth 15Conversion 26Competition 90Returns 86Price range 59Avg price 56Brand share 95Review moat 85Quality gap 53
**Brand share**
**Incredible****36%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****309.14**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.15–$29.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.66**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-19.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$22K**
$22K/yr · 84K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, cat embroidery kit is a $22K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 36% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat embroidery kit market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$32K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#299**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **16.8%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**45 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**36%**
Top 20: 79%
**Top-5 click share**
**25%**
Top 20: 60%
**Open market**
**59%**
- Louise Maelys9% - Nuberlic8% - Zhenqing7% - ERKOON6% - BEUNITONE6% - ZWZRAFT5%
## **Demand**
Weekly Amazon search volume, last 23 weeks — -19.7% search growth over the last 90 days.
2K1KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/cat-embroidery-kit/trend)
## **Top cat embroidery kit search terms**
- **cat embroidery kit**27K/yr-14.2%1.8% conv. - **cat cross stitch kits**19K/yr-30.6%1.5% conv. - **cat cross stitch**11K/yr+7.0%1.2% conv. - **embroidery kit cat**14K/yr-34.0%2.5% conv. - **cross stitch kits cats**7K/yr-29.1%0.9% conv. - **cat embroidery**5K/yr-2.7%0.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/cat-embroidery-kit/search-terms)
## **Top cat embroidery kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4364%$8726%$1K8%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ERKOON 4 Sets Embroidery Kit for Beginners Hummingbird and Flower Cross Stitch Set for Include Embroidery Cloth Hoops Threads for Craft Lover Hand Stitch (Cat)**ERKOON**$18.42**4.6★318 rev](https://www.amazon.com/dp/B0DJSCHY75) [2**BEUNITONE 4 Set Embroidery Kit for Beginners Cat and Butterfly Pre-Stamped Pattern Needlepoint Kits for Adults with Hoop and Instruction Cute Hand Embroidery Patterns for Cloth and Home Decor**BEUNITONE**$17.85**4.0★64 rev](https://www.amazon.com/dp/B0FY6MFH9T) [3**Embroidery Kit for Beginners 4 Sets Cat Embroidery Kits Needle Point Kits for Adults Beginner with Full Package Embroidery Supplies Detailed Easy-to-Follow Instructions Gift for DIY Lovers**ZWZRAFT**$16.82**4.6★171 rev](https://www.amazon.com/dp/B0FNMLW7LT) [4**JOZYSH Blue Flower Cat and Butterfly Stamped Pattern Embroidery Kit for Beginners Adults Includes Cloth Hoop Color Threads Needles and Instruction Lover Hand Stitch with Embroidery Skill Techniques**JOZYSH**$10.99**3.2★3 rev](https://www.amazon.com/dp/B0GD6FBN27) [5**Crafmanoe Cat Embroidery Kits for Beginners Adults Flowers Embroidery Starter Kits Counted Cross Stitch Kits for Beginners Adults Hobbies Set for Women Embroidery Hoops Thread and Video Tutorial**Crafmanoe**$7.03**4.6★174 rev](https://www.amazon.com/dp/B0FB8NDHK9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Peonfly Cat Embroidery Kit for Beginners 4 Pack Stamped Embroidery Starter Kit with 4 Hoops 9 Stitch Types Practice Sampler Animal Floral Wall Hanging Decor Mothers Day Birthday Gift (Box 4pcs)**Peonfly**$24.08**23 rev5mo ago](https://www.amazon.com/dp/B0GL7CDGX3) [**Zhenqing Gray Cat Embroidery Kit for Beginners Pre-Printed 29x29cm Cotton Fabric with 20cm Hoop Cute Striped Cat in Floral Wreath Design (C0245)**Zhenqing**$8.87**3 rev5mo ago](https://www.amazon.com/dp/B0GJKDBF4S) [**Black Cat Cross Stitch Kits For Beginner Flowers Stamped Cross Stitch Kits Crafts For Adults with Wooden Framed Embroidery Kit For Beginners Partial 11CT Cross Stitch For Kids Home Decor 7.9x7.9inch**VIGEGU**$11.66**67 rev6mo ago](https://www.amazon.com/dp/B0GDSQGKDR) [**JOZYSH Blue Flower Cat and Butterfly Stamped Pattern Embroidery Kit for Beginners Adults Includes Cloth Hoop Color Threads Needles and Instruction Lover Hand Stitch with Embroidery Skill Techniques**JOZYSH**$10.99**3 rev6mo ago](https://www.amazon.com/dp/B0GD6FBN27) [**BEUNITONE 4 Set Embroidery Kit for Beginners Cat and Butterfly Pre-Stamped Pattern Needlepoint Kits for Adults with Hoop and Instruction Cute Hand Embroidery Patterns for Cloth and Home Decor**BEUNITONE**$17.85**64 rev7mo ago](https://www.amazon.com/dp/B0FY6MFH9T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zhenqing Gray Cat Embroidery Kit for Beginners Pre-Printed 29x29cm Cotton Fabric with 20cm Hoop Cute Striped Cat in Floral Wreath Design (C0245)**Zhenqing**$8.87**3.4★**▲ 277%**](https://www.amazon.com/dp/B0GJKDBF4S) [**Peonfly Cat Embroidery Kit for Beginners 4 Pack Stamped Embroidery Starter Kit with 4 Hoops 9 Stitch Types Practice Sampler Animal Floral Wall Hanging Decor Mothers Day Birthday Gift (Box 4pcs)**Peonfly**$24.08**4.8★**▲ 257%**](https://www.amazon.com/dp/B0GL7CDGX3) [**JOZYSH Blue Flower Cat and Butterfly Stamped Pattern Embroidery Kit for Beginners Adults Includes Cloth Hoop Color Threads Needles and Instruction Lover Hand Stitch with Embroidery Skill Techniques**JOZYSH**$10.99**3.2★**▲ 245%**](https://www.amazon.com/dp/B0GD6FBN27) [**Black Cat Cross Stitch Kits For Beginner Flowers Stamped Cross Stitch Kits Crafts For Adults with Wooden Framed Embroidery Kit For Beginners Partial 11CT Cross Stitch For Kids Home Decor 7.9x7.9inch**VIGEGU**$11.66**4.5★**▲ 194%**](https://www.amazon.com/dp/B0GDSQGKDR) [**Zhenqing 3-Piece Black Cat Cross Stitch Kit for Beginners - Complete Set with Pre-Printed 11CT 24x24cm Fabric Hoop Threads & Tools (3 Adorable Cat Designs)(70403)**Zhenqing**$12.25**4.4★**▲ 181%**](https://www.amazon.com/dp/B0FT6VXV5Q)
**~~View all trending →~~**
## **What buyers say about cat embroidery kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**20%
*“This has been a really fun project”*
**Ease Of Use**12%
*“easy to use”*
**Instructions/User Manual/Troubleshooting**10%
*“The instructions are easy to follow”*
**Quality-Overall**10%
*“Great quality”*
**Design-Overall**8%
*“The designs were so cute”*
**Color**7%
*“colors were cute”*
**Gifting Purpose**6%
*“Well received gift”*
**Stitch/Finish/Polish**5%
*“Enjoyable and Fast to Stitch”*
**Value For Money**4%
*“Good value for what you get”*
**Material Quality**3%
*“The included materials feel suitable for beginner use”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**19%
*“Lousy instructions”*
**Color**13%
*“Colors will bleed”*
**Stitch/Finish/Polish**7%
*“Not cross stitch”*
**Size-Overall**7%
*“It's a smaller canvas”*
**Assembly/Installation**4%
*“But beginning embroiderers are going to be taken in by something that looks cute and appealing and be left with a frustrating kit with bad instructions that, even if they turn to other sources for how to make the stitches, isn't going to look like what they paid for”*
**Design-Overall**4%
*“none of the four designs provided enough floss for the entire design”*
**Display Colors**3%
*“Pattern and instructions do not have the same colors on them, its very hard to see what color thread to use”*
**Quality-Overall**3%
*“The hoop is not the best quality”*
**Ease Of Use**2%
*“not easy”*
**Paint Quality**2%
*“The colors are not as distinctive from each other on the canvas itself”*
### **Top return reasons **
**Stitch/Finish/Polish**19%
**Size-Overall**16%
**Advertised Vs Actual Product**15%
**Instructions/User Manual/Troubleshooting**10%
**Value For Money**6%
**Quality-Overall**6%
**Material Quality**5%
**Print Quality**4%
**Color**3%
**Frame Quality**3%
## **Common questions**
- **Is cat embroidery kit profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 74 tracked products. 0 of 33 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the cat embroidery kit niche?**
- 45 brands and 51 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 36% of demand.
- **What do buyers complain about in cat embroidery kit?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Color, Stitch/Finish/Polish. The return rate is 1.5%.
- **What does it cost to enter the cat embroidery kit niche?**
- Listings span $5.15–$29.46; the average listing price is $12.66 (sweet spot $15–$100). The average incumbent carries 309 reviews — the moat a new listing must climb.
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