---
title: "Cat Charms — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cat-charms"
last_updated: "2026-08-09T11:44:35.197Z"
locale: en
meta:
description: "Niche score 44/100 · $39K/yr market · 181K searches/yr · $9.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $39K/yr market · 181K searches/yr · $9.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cat Charms — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **cat charms**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 29Conversion 27Competition 69Returns 86Price range 28Avg price 32Brand share 75Review moat 70Quality gap 22
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****682.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.79**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$5.85–$18.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$39K**
$39K/yr · 181K searches
According to Flapen's Amazon United States niche tracking, cat charms is a $39K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 44/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat charms market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$29K–$39K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#2,464**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**33 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**60%**
Top 20: 88%
**Top-5 click share**
**44%**
Top 20: 75%
**Open market**
**37%**
- WOCRAFT32% - Beau's Bells15% - stino5% - SUNNYCLUE5% - Nogeqi3% - Anjulery3%
## **Demand**
Weekly Amazon search volume, last 33 weeks — +3.4% search growth over the last 90 days.
5K3KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/cat-charms/trend)
## **Top cat charms search terms**
- **cat charms**77K/yr+2.8%1.3% conv. - **cat charm**44K/yr+3.2%0.6% conv. - **cat charms for jewelry making**38K/yr+3.0%2.0% conv. - **cat charms for bracelets**22K/yr+6.8%1.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/cat-charms/search-terms)
## **Top cat charms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beaus Bells 2 Extra Loud Cat & Dog Bells | Pet Tracker | Save Birds & Wildlife | Luxury Handmade Copper (Small)**Beau's Bells**$16.32**4.6★6,412 rev](https://www.amazon.com/dp/B07JHCP9VJ) [2**WOCRAFT 120pc Assorted Enamel Bracelet Cat Charms for Jewelry Making Crafts DIY Necklace Bracelet Keychain Crafting Charms Kit (SN815)**WOCRAFT**$13.93**4.7★252 rev](https://www.amazon.com/dp/B0D6RCDHJL) [3**WOCRAFT 120pcs Antique Silver Cat Charm for Jewelry Making Alloy Cat Charms for DIY Crafts (SN015)**WOCRAFT**$9.98**4.7★594 rev](https://www.amazon.com/dp/B0C58Q19VH) [4**WOCRAFT 48pcs Enamel Bracelet Cat Charms for Jewelry Making Crafts DIY Necklace Bracelet Keychain Crafting Charms Kit (M768)**WOCRAFT**$9.96**4.7★35 rev](https://www.amazon.com/dp/B0DC6QXMWQ) [5**Nogeqi 7 Pcs Cat Keychain Cute Cats Charms Kawaii Cat Key Chains Kitty Keyring Cats Accessories for Women Car Keys Purse Handbags Girls Women Gift DIY Crafts (Tail Can Wag)**Nogeqi**$5.85**4.5★116 rev](https://www.amazon.com/dp/B0FFGTCXQS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anjulery 40 Pcs Acetate Cat Charms for Jewelry Making 20 Pairs 1 Inch Double Sided Pendant Supplies with Random Patterns for DIY Earrings Keychains Necklaces (Cat-G)**Anjulery**$14.95**163 rev3mo ago](https://www.amazon.com/dp/B0GWDFGRPF) [**Giegxin 40 Pcs Cat Resin Charm Adorable Little Cat Miniature Figures Animal Flatback Cabochon Accessories Cute Embellishments Bulk for Jewelry Cellphone Case Scrapbooking Headband DIY Craft Making**Giegxin**$12.77**166 rev10mo ago](https://www.amazon.com/dp/B0FNM2JM86) [**Nogeqi 7 Pcs Cat Keychain Cute Cats Charms Kawaii Cat Key Chains Kitty Keyring Cats Accessories for Women Car Keys Purse Handbags Girls Women Gift DIY Crafts (Tail Can Wag)**Nogeqi**$5.85**116 rev11mo ago](https://www.amazon.com/dp/B0FFGTCXQS) [**MEDIHOOL 42Pcs Antique Silver Cat Charms Kitty Pendants Vintage Kitten Charms DIY Craft Supplies Assorted Cat Pendants Gift for DIY Keychain Jewelry Making**MEDIHOOL**$5.96**12 rev1y ago](https://www.amazon.com/dp/B0FCMCGDMF) [**Boranran 50pcs Cat Face Glass Pendant Charms Multicolor Animal Drops (13x15mm)**Boranran**$9.40**61 rev1y ago](https://www.amazon.com/dp/B0F9BCVPJX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anjulery 40 Pcs Acetate Cat Charms for Jewelry Making 20 Pairs 1 Inch Double Sided Pendant Supplies with Random Patterns for DIY Earrings Keychains Necklaces (Cat-G)**Anjulery**$14.95**4.8★**▲ 252%**](https://www.amazon.com/dp/B0GWDFGRPF) [**Beaus Bells 2 Extra Loud Cat & Dog Bells | Pet Tracker | Save Birds & Wildlife | Luxury Handmade Copper (Small)**Beau's Bells**$16.32**4.6★**▲ 163%**](https://www.amazon.com/dp/B07JHCP9VJ) [**COGCHARGER Enamel Cat Charms for Jewelry Making 40Pcs**COGCHARGER**$9.90**4.8★**▲ 98%**](https://www.amazon.com/dp/B0CPBRZ7RW) [**Boranran 50pcs Cat Face Glass Pendant Charms Multicolor Animal Drops (13x15mm)**Boranran**$9.40**4.6★**▲ 80%**](https://www.amazon.com/dp/B0F9BCVPJX) [**Giegxin 40 Pcs Cat Resin Charm Adorable Little Cat Miniature Figures Animal Flatback Cabochon Accessories Cute Embellishments Bulk for Jewelry Cellphone Case Scrapbooking Headband DIY Craft Making**Giegxin**$12.77**4.6★**▲ 63%**](https://www.amazon.com/dp/B0FNM2JM86)
**~~View all trending →~~**
## **What buyers say about cat charms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“they are beautifully made”*
**Value For Money**11%
*“Well worth it”*
**Size-Overall**10%
*“Perfect fit”*
**Soft Feel**9%
*“Super cute, super soft and the clasp end is a heart”*
**Advertised Vs Actual Product**8%
*“As described”*
**Chain/Key Quality**5%
*“Very cute keychains”*
**Color**4%
*“Beautiful Colors”*
**Design-Overall**4%
*“Super cute design”*
**Durability**4%
*“Super cute and durable”*
**Strength**4%
*“Sturdy and so cute”*
### **What buyers complain about **
**Durability**27%
*“broke immediately”*
**Quality-Overall**17%
*“Cheap”*
**Size-Overall**12%
*“They are small”*
**Color**12%
*“It just looks like a black blob”*
**Functionality-Overall**7%
*“The other bells didnt work”*
**Advertised Vs Actual Product**5%
*“I don't appreciate the description nor photos showing these charms”*
**Chain/Key Quality**3%
*“Do not buy this product if you are looking for a key chain”*
**Hard Feel**2%
*“tugged really hard”*
**Value For Money**2%
*“I can see why the price is so cheap”*
**Weight Heavy**1%
*“the weight is off”*
### **Top return reasons **
**Size-Overall**60%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**5%
**Value For Money**4%
**Durability**3%
**Quality-Overall**3%
**Metal Authenticity**2%
**Weight Heavy**1%
**Strength**1%
**Print Quality**1%
## **Common questions**
- **Is cat charms profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 45 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the cat charms niche?**
- 33 brands and 36 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in cat charms?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.5%.
- **What does it cost to enter the cat charms niche?**
- Listings span $5.85–$18.54; the average listing price is $9.79 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.
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