---
title: "Cardstock 12x12 — $251K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cardstock-12x12"
last_updated: "2026-08-09T12:02:03.816Z"
locale: en
meta:
description: "Niche score 52/100 · $251K/yr market · 326K searches/yr · $17.57 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $251K/yr market · 326K searches/yr · $17.57 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cardstock 12x12 — $251K/yr Amazon US Niche (2026) - Flapen"
---
# **cardstock 12x12**
**Worth a look**
Shows low returns (1.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 47Growth 19Conversion 53Competition 56Returns 87Price range 63Avg price 81Brand share 71Review moat 71Quality gap 18
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.57**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****660.75**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.93–$28.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$251K**
$251K/yr · 326K searches
**Growth**
**Bad****-12.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, cardstock 12x12 is a $251K/yr Amazon United States market (326K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cardstock 12x12 market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$220K–$264K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#255**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 91%
**Open market**
**31%**
- Neenah21% - Astrodesigns15% - MAXECHO13% - Goefun8% - LIVHOLIC6% - Oleitodh6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/cardstock-12x12/trend)
## **Top cardstock 12x12 search terms**
- **cardstock 12x12**85K/yr-7.1%3.0% conv. - **12x12 cardstock**67K/yr-13.7%3.9% conv. - **12x12 cardstock paper**36K/yr-17.6%3.7% conv. - **12 x 12 cardstock**21K/yr-26.6%4.3% conv. - **double sided cardstock**13K/yr-3.5%0.1% conv. - **cardstock paper 12x12**14K/yr-17.7%2.9% conv. - **12 x 12 cardstock paper**9K/yr+2.9%5.0% conv. - **double sided cardstock 12x12**7K/yr+4.7%0.1% conv. - **12 x 12 paper**9K/yr-14.2%3.6% conv. - **card stock 12x12 paper**9K/yr-23.6%3.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/cardstock-12x12/search-terms)
## **Top cardstock 12x12 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$50K30%$75K40%$101K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)**Neenah**$9.92**4.8★9,310 rev](https://www.amazon.com/dp/B003A2I4TO) [2**MAXECHO 12 X 12 Colored Cardstock Bulk 150 Assorted Sheets in 30 Colors Construction Paper Card Stock Printer Paper for DIY Crafts Kids School Supplies Cricut 180 GSM**MAXECHO**$27.40**4.8★559 rev](https://www.amazon.com/dp/B0D69R1B91) [3**Astrodesigns Crafting Cardstock 12 x 12 65 lb/176 gsm 10-Color Delightful Assortment 100 Sheets (91039)**Astrodesigns**$12.71**4.8★470 rev](https://www.amazon.com/dp/B0C1CWJG1R) [4**Livholic 60 Sheets Colored Card Stock Paper 250 gsm 80lb 12 x 12 20 Assorted Color Cardstock Colorful Paper for Cricut Card Making Paper Crafting**LIVHOLIC**$23.12**4.7★550 rev](https://www.amazon.com/dp/B09XQXB5ZC) [5**Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)**Cricut**$17.04**5.0★14 rev](https://www.amazon.com/dp/B0GQJKM8YJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use**wingpaper**$6.93**25 rev3mo ago](https://www.amazon.com/dp/B0GVJWYVPQ) [**Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)**Cricut**$17.04**14 rev4mo ago](https://www.amazon.com/dp/B0GQJKM8YJ) [**Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)**Astrodesigns**$13.29**12 rev5mo ago](https://www.amazon.com/dp/B0GMRB8ZFW) [**20 Sheets White Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34WH20**Uncle Paul**$8.77**178 rev10mo ago](https://www.amazon.com/dp/B0FQHQZZYT) [**20 Sheets 20 Assorted Colors Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34MX20**Uncle Paul**$8.21**178 rev10mo ago](https://www.amazon.com/dp/B0FQJ9KD57)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use**wingpaper**$6.93**4.5★**▲ 287%**](https://www.amazon.com/dp/B0GVJWYVPQ) [**Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)**Astrodesigns**$13.29**4.8★**▲ 281%**](https://www.amazon.com/dp/B0GMRB8ZFW) [**Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)**Cricut**$17.04**5.0★**▲ 280%**](https://www.amazon.com/dp/B0GQJKM8YJ) [**Oleitodh Colored Cardstock 50 Colors Bulk 150 Sheets 12 x 12 Cardstock Paper 180 GSM Perfect for Cricut Scrapbooking Crafts**Oleitodh**$21.80**4.7★**▲ 152%**](https://www.amazon.com/dp/B0C7QPHZJL) [**Cream Cardstock 12x12 Goefun Ivory Card Stocks 80lb Heavy Weight Paper for Printing Invitations Scrapbook Artworks and Crafting Photo Albums 24 Pack**Goefun**$13.76**4.7★**▲ 70%**](https://www.amazon.com/dp/B0FPQ6D5JG)
**~~View all trending →~~**
## **What buyers say about cardstock 12x12**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“Colors are very pretty”*
**Quality-Overall**18%
*“Very nice quality card stock”*
**Paper Quality**13%
*“Perfect paper for making cards”*
**Value For Money**8%
*“Great value”*
**Strength**4%
*“Sturdy”*
**Thickness**3%
*“It was thick enough to make birthday cards with”*
**Paper Brightness**3%
*“Colorful, quality scrapbook paper that I have ordered multiple times”*
**Size-Overall**3%
*“Size is correct”*
**Ease Of Use**3%
*“giving me many easy uses”*
**Weight Heavy**2%
*“Good weight cardstock”*
### **What buyers complain about **
**Thickness**19%
*“Not as thick as I would have liked”*
**Paper Quality**14%
*“Not glitter paper”*
**Size-Overall**6%
*“Not only were they not 12x12 they were uneven”*
**Ease Of Use**3%
*“however it is harder to get”*
**Adhesion/Stickiness**3%
*“It wont stick to the cricut mat”*
**Quality-Overall**3%
*“It's very cheap”*
**Weight Heavy**3%
*“It is not heavyweight”*
**Color**3%
*“If you like that kraft look. not uniform color.”*
**Brightness/Shine/Glow**2%
*“Not glitter paper”*
**Functionality-Overall**2%
*“Did not work”*
### **Top return reasons **
**Size-Overall**26%
**Color**14%
**Paper Quality**13%
**Value For Money**9%
**Advertised Vs Actual Product**7%
**Thin**4%
**Display Colors**4%
**Thickness**3%
**Paper Brightness**3%
**Weight Heavy**3%
## **Common questions**
- **Is cardstock 12x12 profitable to sell on Amazon United States?**
- The niche generates $251K/yr across 28 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the cardstock 12x12 niche?**
- 20 brands and 40 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in cardstock 12x12?**
- Top complaints mined from reviews: Thickness, Paper Quality, Size-Overall. The return rate is 1.4%.
- **When does demand for cardstock 12x12 peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the cardstock 12x12 niche?**
- Listings span $6.93–$28.89; the average listing price is $17.57 (sweet spot $15–$100). The average incumbent carries 661 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)