---
title: "Cardstock 110 Lb — $288K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cardstock-110-lb"
last_updated: "2026-08-09T10:55:47.172Z"
locale: en
meta:
description: "Niche score 50/100 · $288K/yr market · 278K searches/yr · $15.59 avg price. Soft demand (-0.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $288K/yr market · 278K searches/yr · $15.59 avg price. Soft demand (-0.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cardstock 110 Lb — $288K/yr Amazon US Niche (2026) - Flapen"
---
# **cardstock 110 lb**
**Worth a look**
Shows low returns (0.5%), but soft demand (-0.7% this quarter) keeps it on the watch list.
Market size 51Growth 25Conversion 72Competition 43Returns 98Price range 68Avg price 76Brand share 31Review moat 32Quality gap 32
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.59**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.93–$31.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$288K**
$288K/yr · 278K searches
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,309.72**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cardstock 110 lb is a $288K/yr Amazon United States market (278K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cardstock 110 lb market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$468K–$624K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**75**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**10%**
- Neenah50% - WritePads11% - Astrobrights10% - Goefun9% - TownStix7% - YIXUNHL3% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/cardstock-110-lb/trend)
## **Top cardstock 110 lb search terms**
- **110 lb cardstock**59K/yr+5.6%7.0% conv. - **300 gsm cardstock**29K/yr-4.6%3.9% conv. - **neenah cardstock**30K/yr-1.6%7.6% conv. - **100lb cardstock**17K/yr+8.3%4.3% conv. - **300gsm cardstock**17K/yr+11.1%2.1% conv. - **100 lb cardstock**15K/yr-0.1%4.7% conv. - **110 lb cardstock 8.5 x 11 white**16K/yr-21.5%12.5% conv. - **cardstock 110 lb**13K/yr-8.1%9.2% conv. - **neenah paper**12K/yr-7.3%1.8% conv. - **neenah cardstock 110 lb**8K/yr-8.5%10.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/cardstock-110-lb/search-terms)
## **Top cardstock 110 lb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$29K20%$58K30%$86K40%$115K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neenah Paper Exact Index Card Stock 94 Bright 110 lb Index Weight 8.5 x 11 White 250/Pack**Neenah**$11.83**4.6★12,682 rev](https://www.amazon.com/dp/B006P1EQXA) [2**Neenah White Index Paper Mediumweight 110 lb. Index - 199 Gsm 300 Sheets 94 Brightness 8.5 x 11 - More Sheets! (91635)**Neenah**$17.28**4.7★14,915 rev](https://www.amazon.com/dp/B07QQ3L753) [3**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$11.12**4.4★137 rev](https://www.amazon.com/dp/B0FWRYP3CC) [4**Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA**WritePads**$18.56**4.5★313 rev](https://www.amazon.com/dp/B0D1S48WJP) [5**20 Sheets Heavy White Cardstock - 8.5 x 11 110 lb (300 gsm)**TownStix**$6.93**4.7★3,769 rev](https://www.amazon.com/dp/B0BVVBBLVV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$11.12**137 rev8mo ago](https://www.amazon.com/dp/B0FWRYP3CC) [**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 200 Sheets - Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$10.21**56 rev8mo ago](https://www.amazon.com/dp/B0FWRXM5FW) [**Veritas Extra Heavyweight White Cardstock 8.5 x 11 110lb/300gsm Thick 14pt Cover Card Stock 50 Sheets Made in USA for Invitations Certificates Greeting Cards Covers & Presentation Projects**WritePads**$18.13**313 rev8mo ago](https://www.amazon.com/dp/B0FWMDT9W2) [**Conkoiss 50 Sheets Colored Cardstock 300 GSM/110 LB A4 Colored Paper in 18 Rainbow Colors 8.27 x 11.69 Colored Card Stock for Card Making Paper Crafts and School**Conkoiss**$15.88**42 rev10mo ago](https://www.amazon.com/dp/B0FNJ8ZX8Y) [**50 Sheets 110lb Cream Cardstock 8.5 x 11 Heavyweight Off-White Paper Greeting Cards DIY Craft Card Making 110LB Cover 300 GSM**Weyew**$13.66**138 rev11mo ago](https://www.amazon.com/dp/B0FJR23YJJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Veritas Extra Heavyweight White Cardstock 8.5 x 11 110lb/300gsm Thick 14pt Cover Card Stock 50 Sheets Made in USA for Invitations Certificates Greeting Cards Covers & Presentation Projects**WritePads**$18.13**4.5★**▲ 158%**](https://www.amazon.com/dp/B0FWMDT9W2) [**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$11.12**4.4★**▲ 126%**](https://www.amazon.com/dp/B0FWRYP3CC) [**Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA**WritePads**$18.56**4.5★**▲ 73%**](https://www.amazon.com/dp/B0D1S48WJP) [**50 Sheets 110lb Cream Cardstock 8.5 x 11 Heavyweight Off-White Paper Greeting Cards DIY Craft Card Making 110LB Cover 300 GSM**Weyew**$13.66**4.8★**▲ 70%**](https://www.amazon.com/dp/B0FJR23YJJ) [**Conkoiss 50 Sheets Colored Cardstock 300 GSM/110 LB A4 Colored Paper in 18 Rainbow Colors 8.27 x 11.69 Colored Card Stock for Card Making Paper Crafts and School**Conkoiss**$15.88**4.2★**▲ 42%**](https://www.amazon.com/dp/B0FNJ8ZX8Y)
**~~View all trending →~~**
## **What buyers say about cardstock 110 lb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paper Quality**20%
*“Beautiful paper”*
**Quality-Overall**15%
*“the paper quality is nice”*
**Value For Money**9%
*“Excellent value”*
**Thickness**7%
*“Great thickness for cards”*
**Color**7%
*“the colors were vibrant”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Print Quality**5%
*“Perfect for Printing”*
**Weight Light**2%
*“This is lightweight”*
**Weight Heavy**2%
*“Perfect weight for card bases”*
**Paper Brightness**2%
*“nice bright white color & smooth paper, prints well”*
### **What buyers complain about **
**Paper Quality**24%
*“Very cheap paper”*
**Thickness**23%
*“Not as thick as I expected”*
**Advertised Vs Actual Product**6%
*“Not as advertised”*
**Color**5%
*“Color is not true white”*
**Strength**4%
*“Too flimsy”*
**Weight Heavy**4%
*“Its no way even close to being heavy 110# I immediately tried to request a return”*
**Thin**3%
*“Very thin”*
**Quality-Overall**3%
*“What I received was a lower quality compared to my first purchase”*
**Weight Light**2%
*“Thinner and lighter than advertised”*
**Print Quality**2%
*“printing on them is also a nightmare because the color looks completely off”*
### **Top return reasons **
**Paper Quality**29%
**Thickness**11%
**Thin**10%
**Advertised Vs Actual Product**6%
**Weight Heavy**5%
**Color**5%
**Size-Overall**4%
**Value For Money**4%
**Compatibility-Overall**3%
**Paper Compatibility**2%
## **Common questions**
- **Is cardstock 110 lb profitable to sell on Amazon United States?**
- The niche generates $288K/yr across 18 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the cardstock 110 lb niche?**
- 10 brands and 75 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in cardstock 110 lb?**
- Top complaints mined from reviews: Paper Quality, Thickness, Advertised Vs Actual Product. The return rate is 0.5%.
- **When does demand for cardstock 110 lb peak?**
- Demand peaks in May; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the cardstock 110 lb niche?**
- Listings span $6.93–$31.93; the average listing price is $15.59 (sweet spot $15–$100). The average incumbent carries 3,310 reviews — the moat a new listing must climb.
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