---
title: "Products — card making - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/card-making/products"
last_updated: "2026-08-09T11:48:52.769Z"
locale: en
meta:
  description: "Niche score 53/100 · $72K/yr market · 191K searches/yr · $9.09 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $72K/yr market · 191K searches/yr · $9.09 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — card making - Flapen"
---

# **card making**

**Worth a look**

Shows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($72K/yr) keeps it on the watch list.

Market size 18Growth 20Conversion 51Competition 87Returns 93Price range 60Avg price 26Brand share 94Review moat 39Quality gap 38

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Price range**

**Good****$2.20–$34.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,612.03**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$9.09**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-10.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$72K**

$72K/yr · 191K searches

## Products