---
title: "Card Making — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/card-making"
last_updated: "2026-08-09T08:04:59.410Z"
locale: en
meta:
description: "Niche score 53/100 · $72K/yr market · 191K searches/yr · $9.09 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $72K/yr market · 191K searches/yr · $9.09 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Card Making — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **card making**
**Worth a look**
Shows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($72K/yr) keeps it on the watch list.
Market size 18Growth 20Conversion 51Competition 87Returns 93Price range 60Avg price 26Brand share 94Review moat 39Quality gap 38
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Good****$2.20–$34.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,612.03**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.09**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-10.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$72K**
$72K/yr · 191K searches
According to Flapen's Amazon United States niche tracking, card making is a $72K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **card making market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$73K–$91K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**55 **▼falling
**Sellers**
**122**
**Top-5 brand share**
**41%**
Top 20: 71%
**Top-5 click share**
**28%**
Top 20: 59%
**Open market**
**57%**
- Glue Dots28% - hinana4% - Mr. Pen3% - Weenkilly3% - Scotch3% - Outus3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/card-making/trend)
## **Top card making search terms**
- **card making supplies clearance**85K/yr-11.8%1.7% conv. - **scrapbook tools**51K/yr+0.1%1.6% conv. - **mini glue dots**18K/yr-12.7%10.3% conv. - **small glue dots**10K/yr+4.9%11.3% conv. - **card decorating supplies**6K/yr-27.5%3.4% conv. - **scrapbook starter kits for adults**9K/yr-38.7%1.6% conv. - **glue dots mini**4K/yr-37.3%15.2% conv. - **cardmaking craft supplies**6K/yr-46.7%1.4% conv. - **scrapbook kit for women**1K/yr-30.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/card-making/search-terms)
## **Top card making products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glue Dots Mini Dots Value Pack Double-Sided 3/16 600 Dots DIY Craft Glue Tape Sticky Adhesive Glue Points Liquid Hot Glue Alternative Clear**Glue Dots**$12.31**4.7★2,023 rev](https://www.amazon.com/dp/B0042SWOSW) [2**Glue Dots Mini Dots Double-Sided 3/16 300 Dots DIY Craft Glue Tape Sticky Adhesive Glue Points Liquid Hot Glue Alternative Clear**Glue Dots**$6.84**4.6★6,244 rev](https://www.amazon.com/dp/B000WWK5L0) [3**Glue Dots Micro Dots Double-Sided Permanent 1/8 325 Dots Diamond Painting Pen Glue DIY Craft Glue Tape Sticky Adhesive Glue Points Liquid Hot Glue Alternative Clear**Glue Dots**$5.75**4.6★6,244 rev](https://www.amazon.com/dp/B00OY1E6LA) [4**160Pcs Natural Flower Stickers for Scrapbooking Self-Adhesive Transparent Flower Stickers Scrapbook Supplies Journaling Supplies for Adult Card Making Letters DIY Water Bottle Cards Decoration (160)**Weenkilly**$5.99**4.4★991 rev](https://www.amazon.com/dp/B0D1FZKZ8K) [5**Scotch Adhesive Dots Medium 0.3 inches 300 Dots/Pack Easy Dispensing Permanent Photo-Safe 1-Pack**Scotch**$4.83**4.4★7,815 rev](https://www.amazon.com/dp/B0058FCFOG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scrapbook Kit - 80 Page Photo Album DIY Scrapbook - Holds 300+ Photos with Metallic Pens 150+ Stickers Glue Pen Washi Tapes Backing Paper Photo Corner Stickers (Starter Kit - 8 x 8 Inch Kraft)**Scrap't**$34.41**73 rev9mo ago](https://www.amazon.com/dp/B0FVFPJQGZ) [**50 Pieces Natural Flower Themed Transparent Stickers for Scrapbooking Self-Adhesive Scrapbooking Stickers Supplies Journal Stuffers for Adult Card Making Letters DIY**WASHBO**$3.94**442 rev1y ago](https://www.amazon.com/dp/B0DGTKM5B7) [**Arvakr Scrapbooking Tools Scrapbook Supplies with Sticker Tweezers Glue Pen for Crafting Card Making Sticker Cutter Paper Craft**Arvakr**$8.97**201 rev2y ago](https://www.amazon.com/dp/B0D235LGC9) [**160Pcs Natural Flower Stickers for Scrapbooking Self-Adhesive Transparent Flower Stickers Scrapbook Supplies Journaling Supplies for Adult Card Making Letters DIY Water Bottle Cards Decoration (160)**Weenkilly**$5.99**991 rev2y ago](https://www.amazon.com/dp/B0D1FZKZ8K) [**Phinus 3000 Pieces Glue Points Balloon Tape Sticky Dots Double Sided Glue Points Balloon Sticky Dots for Craft Wedding Decoration Stick Photos**Phinus**$6.81**758 rev2y ago](https://www.amazon.com/dp/B0CYH2ND81)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FAWENUCY Scrapbooking Die-Cuts Layer Frame Net Set Metal Cutting Dies for Card Making Paper Craft Template Background Embossing Stencils DIY Album Dcor (Banner Combination-10.3x9cm)**FAWENUCY**$7.53**4.1★**▲ 193%**](https://www.amazon.com/dp/B0DZ5RS6K5) [**50 Pieces Natural Flower Themed Transparent Stickers for Scrapbooking Self-Adhesive Scrapbooking Stickers Supplies Journal Stuffers for Adult Card Making Letters DIY**WASHBO**$3.94**4.5★**▲ 126%**](https://www.amazon.com/dp/B0DGTKM5B7) [**Phinus 3000 Pieces Glue Points Balloon Tape Sticky Dots Double Sided Glue Points Balloon Sticky Dots for Craft Wedding Decoration Stick Photos**Phinus**$6.81**4.6★**▲ 94%**](https://www.amazon.com/dp/B0CYH2ND81) [**Pajean 4 Sheets Sentiments Rubber Clear Stamps Set for Birthday Card Making and 3 Pcs Acrylic Stamp Block Tools with Grid Lines Happy Birthday Books Stamps Craft Supplies for DIY Scrapbooking**Pajean**$11.85**4.5★**▲ 90%**](https://www.amazon.com/dp/B09RWR55YQ) [**Glue Dots Mini Dots Double-Sided 3/16 300 Dots DIY Craft Glue Tape Sticky Adhesive Glue Points Liquid Hot Glue Alternative Clear**Glue Dots**$6.84**4.6★**▲ 87%**](https://www.amazon.com/dp/B000WWK5L0)
**~~View all trending →~~**
## **What buyers say about card making**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“easy to control”*
**Adhesion/Stickiness**13%
*“Sticks great”*
**Quality-Overall**12%
*“Decent quality”*
**Value For Money**10%
*“Great Buy for the Money”*
**Advertised Vs Actual Product**7%
*“As described”*
**Color**5%
*“Awesome colors”*
**Efficiency**4%
*“Very efficient”*
**Paper Quality**3%
*“Great thick paper for making cards”*
**Size-Overall**2%
*“perfect size”*
**Durability**2%
*“hasnt broke”*
### **What buyers complain about **
**Adhesion/Stickiness**22%
*“Bad adhesive”*
**Quality-Overall**7%
*“Poor quality control”*
**Functionality-Overall**7%
*“Nonfunctional”*
**Durability**7%
*“Break Easily”*
**Ease Of Use**7%
*“Hard to peel”*
**Size-Overall**5%
*“So small”*
**Value For Money**4%
*“Not enough product for the price”*
**Paper Quality**3%
*“it ALWAYS messes the paper up”*
**Cutting/Trimming**3%
*“Terrible cuts”*
**Strength**2%
*“Kinda flimsy”*
### **Top return reasons **
**Adhesion/Stickiness**27%
**Size-Overall**16%
**Functionality-Overall**11%
**Cutting/Trimming**7%
**Value For Money**6%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**5%
**Sharpness**4%
**Paper Quality**3%
**Quality-Overall**2%
## **Common questions**
- **Is card making profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 66 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the card making niche?**
- 55 brands and 122 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in card making?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Functionality-Overall. The return rate is 1.1%.
- **When does demand for card making peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the card making niche?**
- Listings span $2.20–$34.41; the average listing price is $9.09 (sweet spot $15–$100). The average incumbent carries 2,612 reviews — the moat a new listing must climb.
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