---
title: "Reviews — card making supplies - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/card-making-supplies/reviews"
last_updated: "2026-08-09T11:14:41.080Z"
locale: en
meta:
  description: "Niche score 55/100 · $185K/yr market · 698K searches/yr · $14.24 avg price. Soft demand (-9.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $185K/yr market · 698K searches/yr · $14.24 avg price. Soft demand (-9.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — card making supplies - Flapen"
---

# **card making supplies**

**Worth a look**

Shows no brand lock-in (top 5 brands take 19% of clicks), but soft demand (-9.8% this quarter) keeps it on the watch list.

Market size 37Growth 20Conversion 23Competition 96Returns 95Price range 51Avg price 69Brand share 98Review moat 36Quality gap 27

**Brand share**

**Incredible****19%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$14.24**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.94–$169.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$185K**

$185K/yr · 698K searches

**Review moat**

**Okay****2,855.31**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-9.8%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Reviews