---
title: "Card Making Supplies — $185K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/card-making-supplies"
last_updated: "2026-08-09T08:58:42.892Z"
locale: en
meta:
description: "Niche score 55/100 · $185K/yr market · 698K searches/yr · $14.24 avg price. Soft demand (-9.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $185K/yr market · 698K searches/yr · $14.24 avg price. Soft demand (-9.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Card Making Supplies — $185K/yr Amazon US Niche (2026) - Flapen"
---
# **card making supplies**
**Worth a look**
Shows no brand lock-in (top 5 brands take 19% of clicks), but soft demand (-9.8% this quarter) keeps it on the watch list.
Market size 37Growth 20Conversion 23Competition 96Returns 95Price range 51Avg price 69Brand share 98Review moat 36Quality gap 27
**Brand share**
**Incredible****19%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.24**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.94–$169.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$185K**
$185K/yr · 698K searches
**Review moat**
**Okay****2,855.31**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, card making supplies is a $185K/yr Amazon United States market (698K searches/yr). The top 5 brands hold 19% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **card making supplies market data**
- **Units sold / yr**
- **15K–20K**
- avg 0–100/product
- **Revenue / yr**
- **$214K–$285K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**109 **▼falling
**Sellers**
**205**
**Top-5 brand share**
**19%**
Top 20: 49%
**Top-5 click share**
**18%**
Top 20: 43%
**Open market**
**78%**
- Weenkilly4% - Mr. Pen4% - ARTSMONA4% - Secopad4% - Joyberg3% - Scrap't3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.
70K50KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/card-making-supplies/trend)
## **Top card making supplies search terms**
- **card making supplies**478K/yr-7.3%1.8% conv. - **scrapbooking tools**78K/yr-11.8%1.4% conv. - **scrapbook kits for adults**58K/yr-10.9%1.2% conv. - **vintage scrapbook**33K/yr-9.9%0.7% conv. - **collage materials**25K/yr-21.8%2.8% conv. - **journaling supplies kit**18K/yr-23.7%0.3% conv. - **scrapbook vintage**8K/yr-14.0%0.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/card-making-supplies/search-terms)
## **Top card making supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$7K6%$11K8%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**160Pcs Natural Flower Stickers for Scrapbooking Self-Adhesive Transparent Flower Stickers Scrapbook Supplies Journaling Supplies for Adult Card Making Letters DIY Water Bottle Cards Decoration (160)**Weenkilly**$5.99**4.4★991 rev](https://www.amazon.com/dp/B0D1FZKZ8K) [2**96 Sheets Textured Scrapbook Paper and Mesh Fabric Assorted Set - 6 Pack Mixed Special Paper for Scrapbooking Planner Bullet Junk Journal Supplies Mixed Media Collage Card Embellishments 3.9x5.5 Inch**ARTSMONA**$16.82**4.6★744 rev](https://www.amazon.com/dp/B0CYZBPK8R) [3**Secopad Scrapbook Tape 4 Pack Double Sided Tape Roller for Crafts Adhesive Glue Runner Scrapbooking Supplies Journaling School Office Teacher Supplies 0.3IN x 26FT Clear Light-Colored Shell**Secopad**$7.46**4.5★8,906 rev](https://www.amazon.com/dp/B0CHTZD63Q) [4**Scrapbook Kit - 80 Page Photo Album DIY Scrapbook - Holds 300+ Photos with Metallic Pens 150+ Stickers Glue Pen Washi Tapes Backing Paper Photo Corner Stickers (Starter Kit - 8 x 8 Inch Kraft)**Scrap't**$34.41**4.6★73 rev](https://www.amazon.com/dp/B0FVFPJQGZ) [5**565 Pcs Vintage Scrapbook Paper Kit Scrapbook Paper Supplies with Flowers Stickers Journaling Decorative CraftPaper Set for Junk Journal Retro Crafts**Naszonus**$11.22**4.6★205 rev](https://www.amazon.com/dp/B0F293W9VK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scrapbook Kit - 80 Page Photo Album DIY Scrapbook - Holds 300+ Photos with Metallic Pens 150+ Stickers Glue Pen Washi Tapes Backing Paper Photo Corner Stickers (Starter Kit - 8 x 8 Inch Kraft)**Scrap't**$34.41**73 rev9mo ago](https://www.amazon.com/dp/B0FVFPJQGZ) [**565 Pcs Vintage Scrapbook Paper Kit Scrapbook Paper Supplies with Flowers Stickers Journaling Decorative CraftPaper Set for Junk Journal Retro Crafts**Naszonus**$11.22**205 rev1y ago](https://www.amazon.com/dp/B0F293W9VK) [**50 Pieces Natural Flower Themed Transparent Stickers for Scrapbooking Self-Adhesive Scrapbooking Stickers Supplies Journal Stuffers for Adult Card Making Letters DIY**WASHBO**$3.94**442 rev1y ago](https://www.amazon.com/dp/B0DGTKM5B7) [**3 PCS Rectangular Die Cuts for Card Making AFUNTA Frame Scrapbook Metal Cutting Dies Embossing Tools for Card Making Supplies Paper Album Decor**AFUNTA**$11.54**275 rev1y ago](https://www.amazon.com/dp/B0DBP8XP7N) [**ALKALO Scrapbook Photo Album 100 Pages 60 Page Self Adhesive+40 Page Kraft Paper DIY Photo Book for 2x3 3x5 4x6 5x7 Pictures Leather Memory Book for Wedding Baby Family Travel Birthday Christmas**ALKALO**$20.59**403 rev2y ago](https://www.amazon.com/dp/B0D3DCHWKB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**100 Pack White Blank Cards and 100 Pack Envelopes 4x6 Note Greeting Cards and Envelopes Set Folded Cardstock with Self-Seal Envelope for DIY Greeting Thank you Cards Invitations in All Occasions**XXINMOH**$14.98**4.6★**▲ 169%**](https://www.amazon.com/dp/B0CQRM9PKH) [**Pajean 4 Sheets Sentiments Rubber Clear Stamps Set for Birthday Card Making and 3 Pcs Acrylic Stamp Block Tools with Grid Lines Happy Birthday Books Stamps Craft Supplies for DIY Scrapbooking**Pajean**$11.85**4.5★**▲ 166%**](https://www.amazon.com/dp/B09RWR55YQ) [**565 Pcs Vintage Scrapbook Paper Kit Scrapbook Paper Supplies with Flowers Stickers Journaling Decorative CraftPaper Set for Junk Journal Retro Crafts**Naszonus**$11.22**4.6★**▲ 134%**](https://www.amazon.com/dp/B0F293W9VK) [**Scrapbook Kit - 80 Page Photo Album DIY Scrapbook - Holds 300+ Photos with Metallic Pens 150+ Stickers Glue Pen Washi Tapes Backing Paper Photo Corner Stickers (Starter Kit - 8 x 8 Inch Kraft)**Scrap't**$34.41**4.6★**▲ 120%**](https://www.amazon.com/dp/B0FVFPJQGZ) [**JIMBON Our Adventure Book Scrapbook Photo Album Retro Style Embossed Letter Cover Travel Diary Journal Scrap Book Kit For Couples Memory Book For Anniversary Wedding**JIMBON**$23.92**4.7★**▲ 115%**](https://www.amazon.com/dp/B091YKMS28)
**~~View all trending →~~**
## **What buyers say about card making supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Great quality mat”*
**Value For Money**10%
*“Great Buy for the Money”*
**Adhesion/Stickiness**10%
*“stick really well”*
**Ease Of Use**9%
*“Easy to apply”*
**Color**8%
*“Awesome colors”*
**Advertised Vs Actual Product**7%
*“Exactly as pictured”*
**Size-Overall**3%
*“Nice variety of sizes”*
**Paper Quality**2%
*“Good paper”*
**Efficiency**2%
*“Very efficient”*
**Design-Overall**2%
*“Theres a great variety of designs”*
### **What buyers complain about **
**Adhesion/Stickiness**15%
*“Bad adhesive”*
**Size-Overall**8%
*“too big”*
**Quality-Overall**7%
*“Poor quality control”*
**Color**6%
*“Too dark”*
**Durability**6%
*“Break so easily”*
**Advertised Vs Actual Product**5%
*“Looks NOTHING like the picture”*
**Functionality-Overall**5%
*“Nonfunctional”*
**Value For Money**4%
*“A little pricey for what you get but”*
**Ease Of Use**3%
*“Not user friendly”*
**Paper Quality**2%
*“Thin paper”*
### **Top return reasons **
**Size-Overall**26%
**Adhesion/Stickiness**11%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Functionality-Overall**8%
**Color**5%
**Cutting/Trimming**4%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Sharpness**3%
## **Common questions**
- **Is card making supplies profitable to sell on Amazon United States?**
- The niche generates $185K/yr across 134 tracked products. 13 of 19 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the card making supplies niche?**
- 109 brands and 205 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 19% of demand.
- **What do buyers complain about in card making supplies?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 1.0%.
- **When does demand for card making supplies peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the card making supplies niche?**
- Listings span $3.94–$169.54; the average listing price is $14.24 (sweet spot $15–$100). The average incumbent carries 2,855 reviews — the moat a new listing must climb.
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