---
title: "Caran Dache Pen — $712K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/caran-dache-pen"
last_updated: "2026-08-09T14:03:04.744Z"
locale: en
meta:
description: "Niche score 44/100 · $712K/yr market · 472K searches/yr · $74.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $712K/yr market · 472K searches/yr · $74.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Caran Dache Pen — $712K/yr Amazon US Niche (2026) - Flapen"
---
# **caran dache pen**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 69Growth 24Conversion 25Competition 64Returns 89Price range 20Avg price 84Brand share 2Review moat 32Quality gap 21
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$74.73**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$712K**
$712K/yr · 472K searches
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,329.72**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$6.23–$437.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, caran dache pen is a $712K/yr Amazon United States market (472K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **caran dache pen market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$598K–$747K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#312**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **69%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 89%
**Open market**
**0%**
- Caran d'Ache86% - iCrayon9% - Prismacolor2% - Mont Marte2% - Crayola1% - HA SHI1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.
13K8KPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/caran-dache-pen/trend)
## **Top caran dache pen search terms**
- **caran dache**145K/yr+6.6%0.7% conv. - **caran dache colored pencils**74K/yr-16.8%0.9% conv. - **caran dache neocolor ii**50K/yr+20.0%2.4% conv. - **neocolor ii watersoluble crayon**27K/yr+6.7%2.2% conv. - **caran dache luminance colored pencils**28K/yr+5.1%1.5% conv. - **neocolor ii**19K/yr+2.7%1.5% conv. - **caran d ache**21K/yr-16.5%0.6% conv. - **water soluble pastels**15K/yr+1.0%2.1% conv. - **caran dache luminance**15K/yr+0.2%1.1% conv. - **water soluble oil pastels**10K/yr-27.8%2.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/caran-dache-pen/search-terms)
## **Top caran dache pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$28K8%$57K12%$85K16%$114K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Caran dAche Classic Neocolor II Aquarelle 15 Colors**Caran d'Ache**$35.46**4.8★6,023 rev](https://www.amazon.com/dp/B0009I8LEU) [2**Caran dAche Classic Neocolor II Water-Soluble Pastels 30 Colors**Caran d'Ache**$71.59**4.8★6,023 rev](https://www.amazon.com/dp/B000S5OWCO) [3**Caran dAche Classic Neocolor II Water-Soluble Pastels 10 Colors**Caran d'Ache**$23.67**4.8★1,131 rev](https://www.amazon.com/dp/B000YIMXMG) [4**25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing**iCrayon**$24.46**4.4★544 rev](https://www.amazon.com/dp/B0DNXL33LK) [5**CREATIVE ART MATERIALS Caran Dache Luminance Colored Pencil Set of 20 (6901.720)**Caran d'Ache**$87.21**4.8★1,040 rev](https://www.amazon.com/dp/B00S1GTD5I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years POP Special Edition**Caran d'Ache**$33.51**44 rev9mo ago](https://www.amazon.com/dp/B0FN4W7WW9) [**Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years Portrait Special Edition**Caran d'Ache**$34.21**88 rev1y ago](https://www.amazon.com/dp/B0FJYJCDKC) [**25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing**iCrayon**$24.46**544 rev1y ago](https://www.amazon.com/dp/B0DNXL33LK) [**12 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing**iCrayon**$14.75**544 rev1y ago](https://www.amazon.com/dp/B0DNXLXQGP) [**Caran DAche - Colored Pencil Case (10 Cakes Neocolor II Limited Edition Beya Reba Online Course (7500.510)**Caran d'Ache**$49.55**170 rev3y ago](https://www.amazon.com/dp/B0B2PVZ62T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Caran DAche - Colored Pencil Case (10 Cakes Neocolor II Limited Edition Beya Reba Online Course (7500.510)**Caran d'Ache**$49.55**4.8★**▲ 118%**](https://www.amazon.com/dp/B0B2PVZ62T) [**Caran dAche Classic Neocolor II Water-Soluble Pastels 30 Colors**Caran d'Ache**$71.59**4.8★**▲ 66%**](https://www.amazon.com/dp/B000S5OWCO) [**Caran Dache Neocolor II Crayons Individual No. 730 - Chinese Green (7500.73)**Caran d'Ache**$6.23**4.3★**▲ 63%**](https://www.amazon.com/dp/B0052MGEXI) [**Caran dAche dAche 10 Pastel Colored Pencils Neocolor II Warm Tones - Limited Edition Beya Reba Online Course (7500.410)**Caran d'Ache**$48.58**4.7★**▲ 55%**](https://www.amazon.com/dp/B0B2PWLXWJ) [**Caran dAche Supracolor Metal Box Set Of 30**Caran d'Ache**$91.78**4.8★**▲ 43%**](https://www.amazon.com/dp/B000WN9QVY)
**~~View all trending →~~**
## **What buyers say about caran dache pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Beautiful colors”*
**Quality-Overall**12%
*“Good quality”*
**Pen/Pencil Quality**8%
*“Good pencils”*
**Soft Feel**8%
*“Buttery smooth”*
**Value For Money**7%
*“Definitely worth the price”*
**Fun/Entertainment Experience**4%
*“I can have fun with the kids”*
**Ease Of Use**4%
*“Easy to use”*
**Drawing Experience**4%
*“has produced some amazing drawings with them”*
**Paper Quality**2%
*“easy to get onto paper”*
**Durability**2%
*“They blend well and are durable”*
### **What buyers complain about **
**Color**16%
*“Color code is faded”*
**Value For Money**14%
*“a tad overpriced”*
**Durability**7%
*“Breakage”*
**Quality-Overall**6%
*“Yes, the quality control isnt what it used to be,”*
**Hard Feel**5%
*“Theyre definitely not as soft as the other mont marte pastels i have”*
**Sharpness**4%
*“Multiple pencils kept breaking when I would sharpen them”*
**Wood Quality**3%
*“Im also noticing that the wood on several of these pencils are already broken at the very top of the pencils like their crack”*
**Product Condition**3%
*“Not brand new”*
**Paper Quality**2%
*“Leaves lines on paper that wont blend all the way out with water”*
**Flexibility**2%
*“flexible”*
### **Top return reasons **
**Color**20%
**Value For Money**17%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**9%
**Quality-Overall**6%
**Size-Overall**5%
**Product Condition**5%
**Display Colors**4%
**Functionality-Overall**3%
**Metal Quality**2%
## **Common questions**
- **Is caran dache pen profitable to sell on Amazon United States?**
- The niche generates $712K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the caran dache pen niche?**
- 6 brands and 51 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in caran dache pen?**
- Top complaints mined from reviews: Color, Value For Money, Durability. The return rate is 1.3%.
- **When does demand for caran dache pen peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the caran dache pen niche?**
- Listings span $6.23–$437.61; the average listing price is $74.73 (sweet spot $15–$100). The average incumbent carries 3,330 reviews — the moat a new listing must climb.
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