---
title: "Canvas and Easel Set — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/canvas-and-easel-set"
last_updated: "2026-08-09T08:58:34.571Z"
locale: en
meta:
description: "Niche score 52/100 · $101K/yr market · 141K searches/yr · $34.69 avg price. Soft demand (-31.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $101K/yr market · 141K searches/yr · $34.69 avg price. Soft demand (-31.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Canvas and Easel Set — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **canvas and easel set**
**Worth a look**
Shows a sweet-spot price point ($34.69 avg), but soft demand (-31.9% this quarter) keeps it on the watch list.
Market size 25Growth 9Conversion 26Competition 85Returns 83Price range 63Avg price 95Brand share 90Review moat 72Quality gap 23
**Avg price**
**Incredible****$34.69**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****612.04**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$7.33–$141.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$101K**
$101K/yr · 141K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-31.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, canvas and easel set is a $101K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Feb. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **canvas and easel set market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$104K–$139K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#245**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **99%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**45 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**45%**
Top 20: 77%
**Top-5 click share**
**30%**
Top 20: 58%
**Open market**
**50%**
- ESRICH18% - pomaylor9% - CraftyCrocodile6% - shynek6% - Evatage5% - cridoz5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.9% search growth over the last 90 days.
5K3KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/canvas-and-easel-set/trend)
## **Top canvas and easel set search terms**
- **paint night kit for adults**39K/yr-50.1%2.1% conv. - **canvas and easel set**21K/yr-29.8%2.0% conv. - **painting for adults**16K/yr-9.5%0.8% conv. - **painting for beginners**8K/yr+17.8%0.8% conv. - **painting kits with tempera and watercolor paints**3K/yr+38.1%0.4% conv. - **adult painting**7K/yr-19.9%0.9% conv. - **easel and canvas set**7K/yr-41.7%2.5% conv. - **paint night kit**7K/yr-51.0%1.8% conv. - **easel set**6K/yr-22.7%0.9% conv. - **art set with easel**8K/yr-23.5%1.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/canvas-and-easel-set/search-terms)
## **Top canvas and easel set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**8 Pack 8 * 10In Canvas Boards for Painting Art Canvas for Drawing with 16 Brushes & 8 Paint Trays & 16 Acrylic Paint Mini Painting Canvas with Easel Set Painting Kits for Adults Party**pomaylor**$28.47**4.8★586 rev](https://www.amazon.com/dp/B0D3YWJC7Y) [2**CraftyCrocodile Set of 2 Painting Kits for Adults and Couples - Sip and Paint Kit for Date Night and Crafts - Acrylic Painting Kit with Canvas Boards and Easels - Couple Art Set for Starters**CraftyCrocodile**$23.49**4.7★294 rev](https://www.amazon.com/dp/B0DTB5Y32H) [3**ESRICH Acrylic Paint Canvas Set 52 Piece Professional Painting Supplies Kit with 2 Wood Easel 2 * 12Colors 2 * 10 Brushes Circular Canvas Etc Premium Paint Kit for Kids Students Artists and Beginner**ESRICH**$23.89**4.6★1,076 rev](https://www.amazon.com/dp/B0BZZ2MF9L) [4**54 Pack Canvas with Easel Set 8 x 10 Inch Canvas Boards with Wooden Easels Paint Brushes Canvas Panel Painting Kit for Acrylic Oil Watercolor Beginners Art Crafts Sip and Paint Party**shynek**$24.07**4.7★378 rev](https://www.amazon.com/dp/B0D5PKC9F7) [5**10 Pack 8x10 Inch Canvas and Easel Set Art Canvas Boards Bulk with Easel Stand Mini Acrylic Paint & Brushes Set Paint Trays Sip and Paint Kit for Adults Couples Day Night Paint Party**Evatage**$31.36**4.6★129 rev](https://www.amazon.com/dp/B0F21738V9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ESRICH 12 Pack 8x10 Canvas and Easel Set Mini Acrylic Paint Paint Brushes Palettes Aprons Painting Kits for Adults Couples Friends Date Night Sip and Paint Party Supplies**ESRICH**$35.45**54 rev6mo ago](https://www.amazon.com/dp/B0G28MPS7Z) [**CHWGLFGG Paint by Numbers Kit for Adults Beginner Wild Flowers Adult Paint by Number Kits on Canvas DIY Acrylic Oil Easy Painting by Numbers for Home Wall Decor 16X20 inch (Without Frame)**CHWGLFGG**$9.39**421 rev8mo ago](https://www.amazon.com/dp/B0FZT3W6KJ) [**BAKEYBA Canvas for Painting with Mini Easel 6 Pack 8x10 Canvas Board with 1 Wood Easel Blank Cotton Primed for Kids & Beginners for Acrylic Oil Watercolor Paint**BAKEYBA**$7.85**20 rev10mo ago](https://www.amazon.com/dp/B0FQSD9K65) [**PPXMEEUDC 10PACK 75pcs Canvas with Easel Set Board with Wooden Easel Tray Brush 6 x 8in Canvas Aainting Board Set Great for Beginners in Ail Painting and Watercolor Painting Party Gift**PPXMEEUDC**$17.97**26 rev1y ago](https://www.amazon.com/dp/B0FG2NR2K3) [**Watercolor Workbooks 16 Colors Water Color Books Paint Set for Adults Watercolor Coloring Book for Beginners Water Color Workbook 15 Beautiful Paintings for Beginners (Plants)**Terself**$15.68**492 rev1y ago](https://www.amazon.com/dp/B0F883TY6V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CHWGLFGG Paint by Numbers Kit for Adults Beginner Wild Flowers Adult Paint by Number Kits on Canvas DIY Acrylic Oil Easy Painting by Numbers for Home Wall Decor 16X20 inch (Without Frame)**CHWGLFGG**$9.39**4.2★**▲ 319%**](https://www.amazon.com/dp/B0FZT3W6KJ) [**BAKEYBA Canvas for Painting with Mini Easel 6 Pack 8x10 Canvas Board with 1 Wood Easel Blank Cotton Primed for Kids & Beginners for Acrylic Oil Watercolor Paint**BAKEYBA**$7.85**4.7★**▲ 231%**](https://www.amazon.com/dp/B0FQSD9K65) [**ESRICH 166 Pcs Painting Set Painting Supplies with 96 Paint(Oil WatercolorGouache & Acrylic Paint) Metal and Wooden Easels Canvas Paper Pads 45 Paintbrushes etc. for Adults Kids Artists**ESRICH**$100.25**4.6★**▲ 215%**](https://www.amazon.com/dp/B0CFTZN9ZP) [**Watercolor Workbooks 16 Colors Water Color Books Paint Set for Adults Watercolor Coloring Book for Beginners Water Color Workbook 15 Beautiful Paintings for Beginners (Plants)**Terself**$15.68**4.7★**▲ 174%**](https://www.amazon.com/dp/B0F883TY6V) [**Ctosree 72 Pcs Vivid Sunset Paint and Sip Kit for Adults 8 x 10 Pre Drawn Canvas for Painting DIY Pre Printed Canvas for Party Favor Acrylic Painting Kit Wood Easel Brushes Date Night Bulk**Ctosree**$42.59**4.7★**▲ 166%**](https://www.amazon.com/dp/B0F4RJ5YKY)
**~~View all trending →~~**
## **What buyers say about canvas and easel set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Great quality set”*
**Color**13%
*“Vibrant colors”*
**Fun/Entertainment Experience**12%
*“Fun for a party”*
**Value For Money**12%
*“Great purchase for the money”*
**Paint Quality**10%
*“happy to paint with”*
**Gifting Purpose**6%
*“Perfect for gifting”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Ease Of Use**5%
*“Ease of use”*
**Size-Overall**2%
*“perfect size for what we needed it for and the kids loved it”*
**Assembly/Installation**2%
*“Easy set up”*
### **What buyers complain about **
**Paint Quality**23%
*“Poor quality paint”*
**Size-Overall**14%
*“very small”*
**Quality-Overall**8%
*“Not good quality”*
**Color**6%
*“the colors are not in the”*
**Advertised Vs Actual Product**5%
*“Inaccurate description”*
**Ease Of Use**3%
*“a little hard to read”*
**Value For Money**3%
*“Not a huge deal”*
**Instructions/User Manual/Troubleshooting**2%
*“Instructions were not good”*
**Thickness**1%
*“too thick”*
**Assembly/Installation**1%
*“I was concerned when I saw they needed assembly”*
### **Top return reasons **
**Size-Overall**28%
**Paint Quality**19%
**Advertised Vs Actual Product**10%
**Value For Money**9%
**Frame Quality**4%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Material Quality**4%
**Color**3%
**Assembly/Installation**2%
## **Common questions**
- **Is canvas and easel set profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 68 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the canvas and easel set niche?**
- 45 brands and 73 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in canvas and easel set?**
- Top complaints mined from reviews: Paint Quality, Size-Overall, Quality-Overall. The return rate is 1.6%.
- **When does demand for canvas and easel set peak?**
- Demand peaks in Feb; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the canvas and easel set niche?**
- Listings span $7.33–$141.92; the average listing price is $34.69 (sweet spot $15–$100). The average incumbent carries 612 reviews — the moat a new listing must climb.
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