---
title: "Candy Lei — $231K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/candy-lei"
last_updated: "2026-08-07T05:13:37.272Z"
locale: en
meta:
description: "Niche score 76/100 · $231K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 76/100 · $231K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Candy Lei — $231K/yr Amazon US Niche (2026) - Flapen"
---
# **candy lei**
**Worth a look**
Shows demand growing +841.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 44Growth 100Conversion 49Competition 91Returns 97Price range 67Avg price 71Brand share 96Review moat 87Quality gap 55
**Growth**
**Incredible****+841.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****29%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Review moat**
**Great****251.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$14.54**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.07–$32.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$231K**
$231K/yr · 402K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, candy lei is a $231K/yr Amazon United States market (402K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 76/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **candy lei market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$145K–$182K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#1,587**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**59 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**29%**
Top 20: 68%
**Top-5 click share**
**24%**
Top 20: 51%
**Open market**
**67%**
- Jansun8% - Teling6% - Glenmal5% - Unittype5% - Asekonc4% - Lyrow4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +841.4% search growth over the last 90 days.
60K40KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 44.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/candy-lei/trend)
## **Top candy lei search terms**
- **candy lei tubing**73K/yr+690.7%2.6% conv. - **candy lei**66K/yr+808.4%1.4% conv. - **candy leis for graduation**55K/yr>1,000%1.2% conv. - **lei making kit**40K/yr+599.2%1.4% conv. - **candy lei making kit**23K/yr+935.6%1.9% conv. - **graduation candy lei**16K/yr>1,000%1.2% conv. - **graduation lei kit**16K/yr+904.5%0.5% conv. - **lei making supplies**21K/yr+256.8%1.0% conv. - **candy leis**17K/yr+705.3%1.2% conv. - **poly tubing for candy leis**13K/yr>1,000%1.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/candy-lei/search-terms)
## **Top candy lei products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$14K9%$21K12%$28K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jansun 2 Inch x 164 ft Poly Tubing Clear Graduation Candy Lei Tubing & 6 Rolls Ribbons Candy Lei Making Kit for Graduation Party Supplies**Jansun**$16.01**4.6★54 rev](https://www.amazon.com/dp/B0DT4BNHWS) [2**Glenmal 2026 Graduation Candy Lei Tubing Making Kit 2 x 330ft Plastic Lei Bags for Party Poly Tubing 3 Rolls Ribbon Graduation Bags for Party Crafts Supplies Accessories(Classic)**Glenmal**$20.93**4.5★111 rev](https://www.amazon.com/dp/B0BV1HSXJD) [3**Lyrow Blue White Gold 50 2026 Graduation Lei Double Braided Strands Graduation Ribbon Leis with 4 Satin Flowers Congrats Graduates Money Leis Class of 2026 Gift for Men Women**Lyrow**$24.14**4.6★231 rev](https://www.amazon.com/dp/B0DQXNSW6M) [4**Rodudu 2 Inch Candy Lei Making Kit 328 Ft Graduation DIY Hawaiian Lei Bags with 3 Colors Ribbon for Party Supplies**Rodudu**$16.10**4.7★49 rev](https://www.amazon.com/dp/B0D4F3J3Y2) [5**Candy Leis for Graduation 2026 Candy Leis Tubing Making Ket Graduation Lei Accessories Ribbon Grad Stickers DIY Grad Candy Bag for Grad Party Favor**Asekonc**$9.27**4.3★29 rev](https://www.amazon.com/dp/B0DX6S1P9G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Inch x 328 ft Candy Lei Kit Graduation Candy Lei Tubing Clear Poly Tubing Includes 8 Ribbon and 48 Card Graduation Candy Necklace 2026**Draupnir**$15.29**13 rev5mo ago](https://www.amazon.com/dp/B0GJSMGSGL) [**Funnlot Candy Leis for Graduation 2026 - Graduation Leis 2026 Candy Lei Tubing Graduations Lei Accessories Candies Lei Making Kit Supplies with Ribbon DIY Leis Kindergarten Graduate Party Gift**Funnlot**$9.48**35 rev1y ago](https://www.amazon.com/dp/B0F2H6FXSN) [**JUNEBRUSHS 33 Pcs Graduation Candy Lei Making Kit 12 Pcs Candy Lei Tubing Bags with Ribbons 20 Pcs Hawaiian Artificial Plumeria Flowers for Congrats Grad Class of 2025 Graduation Party Supplies**JUNEBRUSHS**$9.86**15 rev1y ago](https://www.amazon.com/dp/B0F3232KDW) [**QZV Candy Lei Tubing 2 Inch X 328 FT Graduation Candy Lei Making Kit with 5 Rolls Ribbon Clear Lei Making Supplies Poly Tubing Roll for DIY Graduation Wreaths Packing Snacks**QZV**$17.94**28 rev1y ago](https://www.amazon.com/dp/B0DZWPJBBX) [**Candy Leis for Graduation 2026 Candy Leis Tubing Making Ket Graduation Lei Accessories Ribbon Grad Stickers DIY Grad Candy Bag for Grad Party Favor**Asekonc**$9.27**29 rev1y ago](https://www.amazon.com/dp/B0DX6S1P9G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Inch x 328 ft Candy Lei Kit Graduation Candy Lei Tubing Clear Poly Tubing Includes 8 Ribbon and 48 Card Graduation Candy Necklace 2026**Draupnir**$15.29**4.5★**▲ 18%**](https://www.amazon.com/dp/B0GJSMGSGL) [**Unittype 6 Sets 2026 Graduation Candy Lei Making Kit DIY Lei Netting Tubing Include 5 ft Mesh Bag 3 Rolls of 98 ft Ribbon 216 Pcs Flower Pieces for Grad Party Supplies(Blue Silver Gray Black)**Unittype**$18.06**4.3★**▲ 17%**](https://www.amazon.com/dp/B0BS9CXHP4) [**Funnlot Candy Leis for Graduation 2026 - Graduation Leis 2026 Candy Lei Tubing Graduations Lei Accessories Candies Lei Making Kit Supplies with Ribbon DIY Leis Kindergarten Graduate Party Gift**Funnlot**$9.48**4.0★**▲ 17%**](https://www.amazon.com/dp/B0F2H6FXSN) [**Berlune Candy Lei Making Kit for Graduation Party Favor Include 2 in x 1000 ft Poly Tubing 3 Rolls Curling Gift Ribbon 300 Yd/ 900 ft and Scissor for Hawaii Tropical Wedding DIY(Black Green Blue)**Berlune**$27.15**4.1★**▲ 16%**](https://www.amazon.com/dp/B0BLMD52KS) [**LUYI 18 Pcs 2026 Graduation Lei Making Kit Graduation Necklace Candy Leis Class of 2026 Double Layer Ribbon Money Lei Accessories with Bracelet & Honor Cord for DIY Graduate Gifts Women Men(Red Black)**LUYI**$14.24**4.4★**▲ 15%**](https://www.amazon.com/dp/B0DTKC48FX)
**~~View all trending →~~**
## **What buyers say about candy lei**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**16%
*“Easy and convenient”*
**Quality-Overall**13%
*“Great assortment and variety”*
**Value For Money**13%
*“Great value”*
**Color**10%
*“Colors were very vibrant”*
**Size-Overall**6%
*“Good size”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Material Quality**4%
*“Nice sturdy material”*
**Fun/Entertainment Experience**4%
*“Colorful and Fun”*
**Assembly/Installation**3%
*“easy to assemble”*
**Durability**3%
*“Tubing is sturdy and durable”*
### **What buyers complain about **
**Size-Overall**22%
*“To short”*
**Instructions/User Manual/Troubleshooting**9%
*“The instructions were not the greatest”*
**Quality-Overall**9%
*“Quality Control Issues”*
**Durability**6%
*“Just dont expect anything high quality or long lasting”*
**Material Quality**6%
*“Just cheap materials”*
**Thickness**4%
*“Plastic too thick”*
**Advertised Vs Actual Product**4%
*“Not like pictured”*
**Ease Of Use**4%
*“This is impossible to use”*
**Value For Money**4%
*“Lil over priced”*
**Strength**3%
*“And the flowers were very brittle to the touch”*
### **Top return reasons **
**Size-Overall**33%
**Value For Money**11%
**Quality-Overall**10%
**Advertised Vs Actual Product**10%
**Color**6%
**Material Quality**6%
**Thin**3%
**Length**3%
**Defective Material/Parts**2%
**Assembly/Installation**2%
## **Common questions**
- **Is candy lei profitable to sell on Amazon United States?**
- The niche generates $231K/yr across 94 tracked products. 0 of 25 products launched in the last 360 days are still selling. 90-day search growth is +841.4%. Flapen's verdict: Worth a look (76/100).
- **How competitive is the candy lei niche?**
- 59 brands and 73 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 29% of demand.
- **What do buyers complain about in candy lei?**
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 0.5%.
- **When does demand for candy lei peak?**
- Demand peaks in May–Jun; the busiest month runs 44.6× the quietest.
- **What does it cost to enter the candy lei niche?**
- Listings span $6.07–$32.89; the average listing price is $14.54 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.
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