---
title: "Candle Wick — $925K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/candle-wick"
last_updated: "2026-08-09T08:04:55.478Z"
locale: en
meta:
description: "Niche score 48/100 · $925K/yr market · 1.5M searches/yr · $7.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $925K/yr market · 1.5M searches/yr · $7.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Candle Wick — $925K/yr Amazon US Niche (2026) - Flapen"
---
# **candle wick**
**Skip it**
Prices mostly outside the sweet spot ($4.98–$10.57) — this niche doesn't clear our bar today.
Market size 76Growth 17Conversion 80Competition 36Returns 90Price range 0Avg price 20Brand share 54Review moat 26Quality gap 43
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$925K**
$925K/yr · 1.5M searches
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,920.26**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$7.30**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$4.98–$10.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, candle wick is a $925K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **candle wick market data**
- **Units sold / yr**
- **125K–150K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$913K–$1.1M**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**22%**
- EricX Light23% - CandMak21% - multiwins15% - ZEPELOFFY9% - ANTUNIHOD6% - BEADNOVA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -16.8% search growth over the last 90 days.
50K30KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/candle-wick/trend)
## **Top candle wick search terms**
- **candle wicks**851K/yr-15.5%7.8% conv. - **candle wick**133K/yr-20.7%6.5% conv. - **candle wicks for candle making**161K/yr-32.0%7.6% conv. - **wicks for candlemaking**83K/yr-22.3%6.3% conv. - **wicks**63K/yr-3.1%4.6% conv. - **mechas para velas**33K/yr-11.5%3.3% conv. - **cotton wicks**23K/yr+3.4%2.0% conv. - **pabilos para velas**18K/yr-4.5%2.7% conv. - **hpsp candle wicks**14K/yr+6.9%0.0% conv. - **candle making wicks**22K/yr-17.0%4.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/candle-wick/search-terms)
## **Top candle wick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$92K20%$185K30%$277K40%$370K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EricX Light 100 Piece Natural Candle Wick Low Smoke 6 Pre-Waxed & 100% Natural Cotton Core For Candle Making Candle DIY**EricX Light**$6.05**4.6★25,158 rev](https://www.amazon.com/dp/B015W8DWUO) [2**CandMak Candle Wick Kit - 60 Cotton Wicks with Candle Making Tools (Thick 4+6+8)**CandMak**$6.85**4.6★7,849 rev](https://www.amazon.com/dp/B097D7S6KB) [3**Multiwins 130 Pcs Candle Wicks for Candle Making Kit: 100 Cotton & 30 Wood Wicks with Complete Tool Set (Wick Holders Wick Stickers Candle Tabs Tweezers Pen) for Soy Beeswax DIY Candles**multiwins**$10.47**4.7★531 rev](https://www.amazon.com/dp/B0FSZW2F1Z) [4**Candle Wicks Candle Wicks for Candle Making 6 Inch 100 Piece DIY Pre-Waxed Cotton Wick with Tabs**ZEPELOFFY**$5.01**4.4★2,847 rev](https://www.amazon.com/dp/B084ZSZQ4T) [5**CandMak Candle Wick Kit - 60 Cotton Wicks with Tools for Making Thick 6 inch Candles**CandMak**$6.92**4.6★7,849 rev](https://www.amazon.com/dp/B09GS39XLY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Multiwins 130 Pcs Candle Wicks for Candle Making Kit: 100 Cotton & 30 Wood Wicks with Complete Tool Set (Wick Holders Wick Stickers Candle Tabs Tweezers Pen) for Soy Beeswax DIY Candles**multiwins**$10.47**531 rev9mo ago](https://www.amazon.com/dp/B0FSZW2F1Z) [**130 Pcs Candle Wicks for Candle Making Kit: 100 Cotton & 30 Wood Wicks with Complete Tool Set (Wick Holders Wick Stickers Candle Tabs Tweezers Pen) for Soy Beeswax DIY Candles**multiwins**$10.57**531 rev9mo ago](https://www.amazon.com/dp/B0FSZWF5KL) [**Aubeco 160Pcs 4/6/8in Pre Waxed Cotton Candle Wick Wick Stickers**Aubeco**$9.18**56 rev10mo ago](https://www.amazon.com/dp/B0FMY9K423) [**MAQIHAN 100 Wood Wicks for Candles Making - Smokeless Wooden Candle Wicks**MAQIHAN**$8.71**1,018 rev1y ago](https://www.amazon.com/dp/B0DCHJC5FB) [**JEAWIWI 100 Pcs Candle Wicks 6 in with Wick Stickers & Wooden Holders**JEAWIWI**$7.11**1,327 rev3y ago](https://www.amazon.com/dp/B0BYMQ4J3J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aubeco 160Pcs 4/6/8in Pre Waxed Cotton Candle Wick Wick Stickers**Aubeco**$9.18**4.3★**▲ 270%**](https://www.amazon.com/dp/B0FMY9K423) [**JEAWIWI 100 Pcs Cotton Candle Wicks 8 in with Wick Stickers & Holders**JEAWIWI**$8.66**4.5★**▲ 90%**](https://www.amazon.com/dp/B0BYMQ8BRW) [**130 Pcs Candle Wicks for Candle Making Kit: 100 Cotton & 30 Wood Wicks with Complete Tool Set (Wick Holders Wick Stickers Candle Tabs Tweezers Pen) for Soy Beeswax DIY Candles**multiwins**$10.57**4.7★**▲ 65%**](https://www.amazon.com/dp/B0FSZWF5KL) [**JEAWIWI 100 Pcs Candle Wicks 6 in with Wick Stickers & Wooden Holders**JEAWIWI**$7.11**4.5★**▲ 49%**](https://www.amazon.com/dp/B0BYMQ4J3J) [**Candle Wicks Candle Wicks for Candle Making 6 Inch 100 Piece DIY Pre-Waxed Cotton Wick with Tabs**ZEPELOFFY**$5.01**4.4★**▲ 48%**](https://www.amazon.com/dp/B084ZSZQ4T)
**~~View all trending →~~**
## **What buyers say about candle wick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good quality”*
**Advertised Vs Actual Product**15%
*“As advertised”*
**Value For Money**12%
*“Best price”*
**Ease Of Use**11%
*“Easy peasy”*
**Efficiency**5%
*“Better than I specter work perfectly”*
**Size-Overall**3%
*“The right size”*
**Durability**3%
*“It's very durable”*
**Fire Resistance**3%
*“This helps the flame burn more evenly and consistently”*
**Instructions/User Manual/Troubleshooting**2%
*“Easy instructions you can get very creative too”*
**Fun/Entertainment Experience**2%
*“I had fun using them”*
### **What buyers complain about **
**Flammable**21%
*“The smoke comes rolling out”*
**Quality-Overall**10%
*“Not great quality”*
**Functionality-Overall**9%
*“Doesn't work well”*
**Value For Money**6%
*“not even expense”*
**Thickness**6%
*“The wax is too thick”*
**Adhesion/Stickiness**5%
*“They dont stick”*
**Smell**5%
*“Has petroleum smell”*
**Wood Quality**4%
*“Wood is thinner than i expected”*
**Durability**4%
*“didn't last for long”*
**Leak-Proof**3%
*“It drips”*
### **Top return reasons **
**Size-Overall**23%
**Functionality-Overall**14%
**Flammable**8%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Thin**6%
**Quality-Overall**6%
**Defective Material/Parts**5%
**Adhesion/Stickiness**4%
**Wood Quality**4%
## **Common questions**
- **Is candle wick profitable to sell on Amazon United States?**
- The niche generates $925K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the candle wick niche?**
- 15 brands and 22 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in candle wick?**
- Top complaints mined from reviews: Flammable, Quality-Overall, Functionality-Overall. The return rate is 1.2%.
- **When does demand for candle wick peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the candle wick niche?**
- Listings span $4.98–$10.57; the average listing price is $7.30 (sweet spot $15–$100). The average incumbent carries 3,920 reviews — the moat a new listing must climb.
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