---
title: "Trend — candle wax - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/candle-wax/trend"
last_updated: "2026-08-09T14:12:12.724Z"
locale: en
meta:
  description: "Niche score 57/100 · $2.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $2.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — candle wax - Flapen"
---

# **candle wax**

**Worth a look**

Shows a $2.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 16Conversion 56Competition 52Returns 91Price range 86Avg price 95Brand share 49Review moat 32Quality gap 24

**Market size**

**Incredible****$2.4M**

$2.4M/yr · 2.1M searches

**Avg price**

**Incredible****$23.99**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$6.40–$84.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,287.79**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-18.3%**

90-day search growth — must beat 0% to launch

## Trend