---
title: "Candle Scents for Candle Making — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/candle-scents-for-candle-making"
last_updated: "2026-08-09T09:09:41.365Z"
locale: en
meta:
description: "Niche score 43/100 · $74K/yr market · 102K searches/yr · $13.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $74K/yr market · 102K searches/yr · $13.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Candle Scents for Candle Making — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **candle scents for candle making**
**Skip it**
Prices mostly outside the sweet spot ($7.33–$14.88) — this niche doesn't clear our bar today.
Market size 18Growth 19Conversion 62Competition 63Returns 96Price range 0Avg price 61Brand share 4Review moat 91Quality gap 42
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****188.68**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.29**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$74K**
$74K/yr · 102K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$7.33–$14.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, candle scents for candle making is a $74K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **candle scents for candle making market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$53K–$66K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#228**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**550**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 88%
**Open market**
**1%**
- Bramble Berry88% - Jeni's4% - CE CRAFT3% - Aeshory2% - Ethlauff1% - Nature's Oil1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.
18K13KBlack Friday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/candle-scents-for-candle-making/trend)
## **Top candle scents for candle making search terms**
- **bramble berry fragrance oils**43K/yr-10.6%3.7% conv. - **bramble berry**14K/yr+7.5%1.4% conv. - **brambleberry fragrance oil**16K/yr-23.1%3.2% conv. - **brambleberry**16K/yr-16.4%3.1% conv. - **bourbon essential oil**10K/yr-17.9%4.4% conv. - **whiskey essential oil**3K/yr-3.6%2.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/candle-scents-for-candle-making/search-terms)
## **Top candle scents for candle making products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bramble Berry Oatmeal Milk and Honey Fragrance Oil 2 oz | Warm Sweet Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$13.46**4.7★536 rev](https://www.amazon.com/dp/B0CLVT6SPF) [2**Bramble Berry Cashmere Fragrance Oil 2 oz | Warm Cozy Scent with Vanilla for Candles Soap Lotion Perfume & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$13.39**4.7★529 rev](https://www.amazon.com/dp/B0CLVTP8ZX) [3**Bramble Berry Kentucky Bourbon Fragrance Oil 2 oz | Warm Masculine Scent for Soap Making Candle Crafting Beard Oil & Mens Skincare | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$13.41**4.5★282 rev](https://www.amazon.com/dp/B0CLVS74CQ) [4**Bramble Berry Scented Fragrance Oil 2 oz | Long-Lasting Clean Aroma for Soap Making Candle Crafting Lotion Bath Bombs Wax Melts Diffusers & Skincare | Vegan Paraben & Phthalate Free Skin Safe**Bramble Berry**$13.34**4.8★90 rev](https://www.amazon.com/dp/B0CLVSNY7L) [5**Bramble Berry Sensuous Sandalwood Fragrance Oil 2 oz | Exotic Warm Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$13.34**4.5★119 rev](https://www.amazon.com/dp/B0CLVT95H4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bramble Berry Bramble Berry Fragrance Oil 2 fl oz | Sweet Fruity Floral Blend with BlackBerry Raspberry & Amber Scent for Candle Making | DIY Supplies for Candles & Aromatherapy | Vegan Skin Safe**Bramble Berry**$14.82**4 rev3mo ago](https://www.amazon.com/dp/B0GVVLC2WP) [**Bramble Berry Island Coconut Fragrance Oil | Island Coconut Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.85**5 rev3mo ago](https://www.amazon.com/dp/B0GVVM3SPM) [**Bramble Berry Watermelon Sugar Fragrance Oil | Watermelon Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.81**2 rev3mo ago](https://www.amazon.com/dp/B0GVQ9BV1C) [**Bramble Berry Over The Rainbow Fragrance Oil 2 oz | Bright Citrus & Fruity Perfume Scent for Soap Making Candles Bath Bombs & Lotion | Skin Safe Vegan Paraben & Phthalate Free Essential Oils**Bramble Berry**$13.78**17 rev8mo ago](https://www.amazon.com/dp/B0FW74JM2Z) [**Men Essential Oils Set Fragrance Oil for Diffuser Leather Tobacco Cedar Bourbon Whisky Bergamot Candle Scents for Candle Making Soap Making Supplies Man Aromatherapy Diffuser Oils Kit(6x10ML)**Aeshory**$13.67**275 rev1y ago](https://www.amazon.com/dp/B0F2HL84G4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bramble Berry Bramble Berry Fragrance Oil 2 fl oz | Sweet Fruity Floral Blend with BlackBerry Raspberry & Amber Scent for Candle Making | DIY Supplies for Candles & Aromatherapy | Vegan Skin Safe**Bramble Berry**$14.82**3.8★**▲ 317%**](https://www.amazon.com/dp/B0GVVLC2WP) [**Bramble Berry Island Coconut Fragrance Oil | Island Coconut Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.85**4.6★**▲ 315%**](https://www.amazon.com/dp/B0GVVM3SPM) [**Bramble Berry Watermelon Sugar Fragrance Oil | Watermelon Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.81**5.0★**▲ 312%**](https://www.amazon.com/dp/B0GVQ9BV1C) [**Bramble Berry Sea Salt and Lily Fragrance Oil 2 oz | Fresh Floral Ocean Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free**Bramble Berry**$13.94**4.6★**▲ 87%**](https://www.amazon.com/dp/B0CTVC1443) [**Bramble Berry Watermelon Sugar Fragrance Oil 2 oz | Sweet Fruity Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free**Bramble Berry**$13.71**4.7★**▲ 67%**](https://www.amazon.com/dp/B0CTTVTX2Q)
**~~View all trending →~~**
## **What buyers say about candle scents for candle making**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**80%
*“Fresh scent”*
**Quality-Overall**6%
*“Excellent product”*
**Value For Money**2%
*“Very good value”*
**Advertised Vs Actual Product**2%
*“Met all my expectations”*
**Ease Of Use**1%
*“Fast and easy”*
**Soft Feel**1%
*“Soft”*
**Leak-Proof**1%
*“I can testify to the fact that they never leak”*
**Durability**1%
*“they generally hold up well”*
**Diffuse Mechanism**1%
*“I highly recommend this diffuser and the oil”*
**Taste-Overall**0%
*“The perfect ice cream”*
### **What buyers complain about **
**Smell**56%
*“not a strong scent”*
**Value For Money**10%
*“Both prices are absolutely ridiculous”*
**Leak-Proof**5%
*“Bottle keeps leaking”*
**Size-Overall**3%
*“Bigger sizes”*
**Quality-Overall**3%
*“Definitely not Bramble Berry quality”*
**Sweetness**2%
*“Not Pink Sugar”*
**Strength**1%
*“Strong no”*
**Comfort-Overall**1%
*“Its not pleasant at all for something meant to be worn on the body”*
**Functionality-Overall**1%
*“Completely ruined my cold processed soap”*
**Ease Of Use**1%
*“Difficult to shake out of the bottle”*
### **Top return reasons **
**Smell**73%
**Leak-Proof**10%
**Advertised Vs Actual Product**8%
**Value For Money**3%
**Size-Overall**2%
**Defective Material/Parts**1%
**Functionality-Overall**1%
**Product Condition**1%
**Safety Standards**1%
**Strength**1%
## **Common questions**
- **Is candle scents for candle making profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 34 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the candle scents for candle making niche?**
- 7 brands and 550 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in candle scents for candle making?**
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.8%.
- **When does demand for candle scents for candle making peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the candle scents for candle making niche?**
- Listings span $7.33–$14.88; the average listing price is $13.29 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.
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