---
title: "Search terms — candle making kit - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/candle-making-kit/search-terms"
last_updated: "2026-08-09T11:43:07.557Z"
locale: en
meta:
  description: "Niche score 54/100 · $2.5M/yr market · 3.7M searches/yr · $33.07 avg price. Soft demand (-24.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $2.5M/yr market · 3.7M searches/yr · $33.07 avg price. Soft demand (-24.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — candle making kit - Flapen"
---

# **candle making kit**

**Worth a look**

Shows a $2.5M/yr market, but soft demand (-24.8% this quarter) keeps it on the watch list.

Market size 95Growth 13Conversion 25Competition 53Returns 91Price range 79Avg price 95Brand share 49Review moat 43Quality gap 30

**Market size**

**Incredible****$2.5M**

$2.5M/yr · 3.7M searches

**Avg price**

**Incredible****$33.07**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$5.91–$52.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,199.52**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-24.8%**

90-day search growth — must beat 0% to launch

## Search terms