---
title: "Candle Labels — $136K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/candle-labels"
last_updated: "2026-08-09T08:05:44.055Z"
locale: en
meta:
description: "Niche score 44/100 · $136K/yr market · 206K searches/yr · $9.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $136K/yr market · 206K searches/yr · $9.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Candle Labels — $136K/yr Amazon US Niche (2026) - Flapen"
---
# **candle labels**
**Skip it**
Soft demand (-22.0% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 14Conversion 75Competition 52Returns 94Price range 36Avg price 29Brand share 54Review moat 44Quality gap 21
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,129.85**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.66–$20.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$136K**
$136K/yr · 206K searches
**Avg price**
**Okay****$9.51**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, candle labels is a $136K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **candle labels market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$119K–$143K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#460**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 92%
**Open market**
**24%**
- Aubeco40% - HANWER12% - Mobiusea Creation11% - CandMak5% - Zonon4% - Generic4%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -22.0% search growth over the last 90 days.
7K5KSpike '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/candle-labels/trend)
## **Top candle labels search terms**
- **candle labels**48K/yr-31.2%1.6% conv. - **wick stickers**22K/yr-8.2%15.4% conv. - **candle stickers**28K/yr-19.7%2.1% conv. - **candle wick stickers**21K/yr-15.4%13.1% conv. - **candle labels for candle making**18K/yr-28.4%1.8% conv. - **custom candle labels**10K/yr-5.1%0.3% conv. - **wick stickers for candle making**13K/yr-26.1%11.6% conv. - **candle stickers labels**10K/yr-10.0%1.3% conv. - **labels for candles**8K/yr-4.5%1.4% conv. - **candle label**5K/yr-21.0%0.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/candle-labels/search-terms)
## **Top candle labels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$27K30%$41K40%$55K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aubeco 720Pcs Candle Wicks Stickers with Tail**Aubeco**$7.85**4.7★5,241 rev](https://www.amazon.com/dp/B093348DX7) [2**160 PCS Candle Wick Stickers Double-Sided Heat Resistance Wick Stickers for Candle Making Adhere Steady in Hot Wax Candle Stickers**HANWER**$4.66**4.8★305 rev](https://www.amazon.com/dp/B0BNN39CXK) [3**Aubeco 240Pcs Candle Making Wick Stickers with Tail**Aubeco**$5.81**4.7★5,241 rev](https://www.amazon.com/dp/B08PBSJ4Q1) [4**Mobiusea Creation Watercolor Candle Label Roll 2 Inch 300pcs Waterproof**Mobiusea Creation**$8.00**4.8★1,488 rev](https://www.amazon.com/dp/B08YC8M4WQ) [5**CandMak Candle Hang Tags 160pcs 2 Diameter Handmade with Love Scented Candle Labels Warning Labels for Candle Making**CandMak**$7.88**4.7★423 rev](https://www.amazon.com/dp/B09CD8DT9D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZNBSIXP 400PCS Candle Wick Stickers Premium Heat Resistant Double-Sided Foam Adhesive Dots - Strong Wick Stickers for Candle Making Kit Adheres Steady in Hot Wax**ZNBSIXP**$5.93**20 rev7mo ago](https://www.amazon.com/dp/B0G2CST5N6) [**CllyCnny 2000PCS Candle Warning Labels: 1 Inch Candle Wick Stickers Candles Jars Safety Stickers Warning Labels for Small Candles Making Supplies**CllyCnny**$9.93**46 rev9mo ago](https://www.amazon.com/dp/B0FRLV9MFJ) [**Avery Printable Rectangle Labels 2 x 4 Blank Labels Shipping Matte White Metallic Gold Border Permanent Adhesive Laser/Inkjet Printable 100 Total (6506)**Avery**$20.76**35 rev1y ago](https://www.amazon.com/dp/B0DSGHM9RM) [**Aubeco 2400Pcs Candle Wick Stickers with Tail**Aubeco**$13.80**5,241 rev2y ago](https://www.amazon.com/dp/B0CWV3C45D) [**Aubeco 120Pcs Candle Wick Stickers with Tail**Aubeco**$4.93**5,241 rev2y ago](https://www.amazon.com/dp/B0CWNWDTVP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aubeco 120Pcs Candle Wick Stickers with Tail**Aubeco**$4.93**4.7★**▲ 215%**](https://www.amazon.com/dp/B0CWNWDTVP) [**Avery Printable Rectangle Labels 2 x 4 Blank Labels Shipping Matte White Metallic Gold Border Permanent Adhesive Laser/Inkjet Printable 100 Total (6506)**Avery**$20.76**4.7★**▲ 110%**](https://www.amazon.com/dp/B0DSGHM9RM) [**CllyCnny 2000PCS Candle Warning Labels: 1 Inch Candle Wick Stickers Candles Jars Safety Stickers Warning Labels for Small Candles Making Supplies**CllyCnny**$9.93**4.4★**▲ 107%**](https://www.amazon.com/dp/B0FRLV9MFJ) [**Aubeco 960Pcs Candle Making Wick Stickers Heat Resistance Double-Sided**Aubeco**$8.84**4.7★**▲ 86%**](https://www.amazon.com/dp/B09LLQDNFP) [**Aubeco 2400Pcs Candle Wick Stickers with Tail**Aubeco**$13.80**4.7★**▲ 66%**](https://www.amazon.com/dp/B0CWV3C45D)
**~~View all trending →~~**
## **What buyers say about candle labels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**22%
*“they adhere perfectly”*
**Quality-Overall**12%
*“Good quality, works well for homemade candles”*
**Ease Of Use**10%
*“Easy to use”*
**Size-Overall**8%
*“Perfect Size”*
**Value For Money**8%
*“Great and affordable”*
**Advertised Vs Actual Product**5%
*“Exactly as described”*
**Efficiency**5%
*“Works great”*
**Writing Experience**4%
*“easy to write on”*
**Functionality-Overall**3%
*“These things are SO helpful to keep your candles in place”*
**Design-Overall**3%
*“absolutely love the design”*
### **What buyers complain about **
**Adhesion/Stickiness**26%
*“Too sticky”*
**Size-Overall**21%
*“Image seems much larger”*
**Functionality-Overall**14%
*“However, they do not totally keep the candle from falling or leaning”*
**Ease Of Use**8%
*“hard to remove”*
**Quality-Overall**6%
*“Bad quality”*
**Value For Money**4%
*“Shouldnt be quite as expensive”*
**Advertised Vs Actual Product**4%
*“It's a little deceiving”*
**Print Quality**2%
*“Print quality is horrible”*
**Residue**2%
*“They leave behind a residue every time”*
### **Top return reasons **
**Size-Overall**52%
**Adhesion/Stickiness**14%
**Functionality-Overall**8%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**2%
**Ease Of Use**2%
**Defective Material/Parts**1%
**Quality-Overall**1%
**Color**1%
## **Common questions**
- **Is candle labels profitable to sell on Amazon United States?**
- The niche generates $136K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the candle labels niche?**
- 17 brands and 38 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in candle labels?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Functionality-Overall. The return rate is 1.1%.
- **When does demand for candle labels peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the candle labels niche?**
- Listings span $4.66–$20.76; the average listing price is $9.51 (sweet spot $15–$100). The average incumbent carries 2,130 reviews — the moat a new listing must climb.
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