---
title: "Calaveras Decoracion Dia De Muertos — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/calaveras-decoracion-dia-de-muertos"
last_updated: "2026-08-09T09:48:23.394Z"
locale: en
meta:
description: "Niche score 49/100 · $34K/yr market · 149K searches/yr · $15.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $34K/yr market · 149K searches/yr · $15.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Calaveras Decoracion Dia De Muertos — $34K/yr Amazon US Niche (2026) - Flapen"
---
# **calaveras decoracion dia de muertos**
**Skip it**
A small market ($34K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 24Conversion 18Competition 75Returns 89Price range 69Avg price 77Brand share 85Review moat 54Quality gap 33
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$15.80**
avg listing price — sweet spot $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Price range**
**Good****$5.93–$35.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,354.42**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$34K**
$34K/yr · 149K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, calaveras decoracion dia de muertos is a $34K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calaveras decoracion dia de muertos market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$63K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#6,891**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **18.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**50%**
Top 20: 88%
**Top-5 click share**
**40%**
Top 20: 73%
**Open market**
**45%**
- ADEVIAN18% - HUNTFAMI11% - Majoug10% - XiaoGalaee6% - EQUSUPRO5% - Pacific Giftware5%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -2.8% search growth over the last 90 days.
23K18KPrime Day '24Spike '24Spike '25Holiday '25Spike '26 seasonAugSepOctNovDecSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 22.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/calaveras-decoracion-dia-de-muertos/trend)
## **Top calaveras decoracion dia de muertos search terms**
- **sugar skull gifts**33K/yr+12.7%1.8% conv. - **sugar skull gifts for women**23K/yr-27.9%1.1% conv. - **sugar skull coloring book for adults**13K/yr-20.5%1.9% conv. - **mexican skull**5K/yr+51.4%0.6% conv. - **sugar skull coloring book**7K/yr-31.4%0.6% conv. - **sugar skull figurines**17K/yr-2.8%0.5% conv. - **sugar skulls day of the dead**5K/yr+88.5%0.3% conv. - **day of the dead sugar skull**6K/yr+67.9%0.0% conv. - **calaveritas de azucar**7K/yr+86.8%0.0% conv. - **sugar skulls decorations**5K/yr+3.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/calaveras-decoracion-dia-de-muertos/search-terms)
## **Top calaveras decoracion dia de muertos products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sugar Skull Coloring Book for Adult Women Relaxation Spiral Bound Printed Single-Sided Adult Coloring Book for Women with 24 Pages Arts and Crafts Sugar Skull Mindfulness Gift**ADEVIAN**$8.83**4.7★641 rev](https://www.amazon.com/dp/B0D41MHPVH) [2**HUNTFAMI Silky Short Satin Pajamas For Women 2 Pieces Comfy Sleepwear Pajama gift in Summer Night Sugar skull**HUNTFAMI**$29.91**4.3★14 rev](https://www.amazon.com/dp/B0GCMZDBZ8) [3**Majoug Blue Flower Sugar Skull Tote Bags for Women Reusable Grocery Bags Shopping Bag Shoulder Bag Beach Bag for Gifts Gym Travel Picnic Work Daily**Majoug**$16.85**4.7★174 rev](https://www.amazon.com/dp/B0DJSY11FL) [4**Wax Melt Warmer for Scented Wax- Glass Wax Melter for Home Fragrance with Removable Tray Essential Oil Warmer Wax Cubes Burner Aroma Night Light for Home Office Bedroom Decor Gifts for Women**EQUSUPRO**$17.28**4.7★392 rev](https://www.amazon.com/dp/B0C5ZZH9YS) [5**Sugar Skull Smens - Patented Gourmet Scented Pens Black Ink Medium Point - 8 Count**Scentco**$10.88**4.6★11,717 rev](https://www.amazon.com/dp/B08CGQRMSP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HUNTFAMI Silky Short Satin Pajamas For Women 2 Pieces Comfy Sleepwear Pajama gift in Summer Night Sugar skull**HUNTFAMI**$29.91**14 rev6mo ago](https://www.amazon.com/dp/B0GCMZDBZ8) [**XiaoGalaee Colorful Floral Skull Print Crossbody Bag Mexican Sugar Skull with Floral Day of The Dead Gift Messenger Bag Adjustable Strap Purse for Women Sister Best Friend Birthday or Holiday Present**XiaoGalaee**$6.22**28 rev10mo ago](https://www.amazon.com/dp/B0FNVHWXZF) [**XiaoGalaee Sugar Skull Floral Print Crossbody Bag Day of The Dead Adjustable Strap Purse for Women & Men Messenger Bag Gift for Sister Best Friend Unique Birthday Holiday Present Idea**XiaoGalaee**$6.18**22 rev10mo ago](https://www.amazon.com/dp/B0FNVBR1HG) [**Sugar Skull Women Coloring Book for Adult Women Relaxation Spiral Bound Printed On One Side Adult Crafts Relaxation Gifts Thick Paper Non-Bleed**ADEVIAN**$8.83**1,366 rev1y ago](https://www.amazon.com/dp/B0F7LJG8LC) [**3Pcs Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book with 36 Colors Markers for Adult Spiral Bound Colors Markers Anxiety Relief Gifts with 72 Pictures**ADEVIAN**$25.23**88 rev1y ago](https://www.amazon.com/dp/B0F7LKPMC3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HUNTFAMI Silky Short Satin Pajamas For Women 2 Pieces Comfy Sleepwear Pajama gift in Summer Night Sugar skull**HUNTFAMI**$29.91**4.3★**▲ 387%**](https://www.amazon.com/dp/B0GCMZDBZ8) [**Majoug Blue Flower Sugar Skull Tote Bags for Women Reusable Grocery Bags Shopping Bag Shoulder Bag Beach Bag for Gifts Gym Travel Picnic Work Daily**Majoug**$16.85**4.7★**▲ 295%**](https://www.amazon.com/dp/B0DJSY11FL) [**DRZHEAM Womens Sugar Skull Yoga Outfits for Women 2 Piece Sets Lounge Tank Tops Leggings Workout Activewear for Girls (US Alpha Small Regular Regular Black)**DRZHEAM**$28.35**4.0★**▲ 134%**](https://www.amazon.com/dp/B08F3R5Q98) [**XiaoGalaee Sugar Skull Floral Print Crossbody Bag Day of The Dead Adjustable Strap Purse for Women & Men Messenger Bag Gift for Sister Best Friend Unique Birthday Holiday Present Idea**XiaoGalaee**$6.18**4.5★**▲ 127%**](https://www.amazon.com/dp/B0FNVBR1HG) [**Sugar Skull Couple Statue Sugar Skull Decor Day of The Dead Decorations Resin Skulls Sculptures Home Decor Dia De Los Muertos Decor Halloween Adorable Skulls Figurines Gifts for Women (Couple)**YOWOY**$13.46**4.6★**▲ 123%**](https://www.amazon.com/dp/B09KRDF947)
**~~View all trending →~~**
## **What buyers say about calaveras decoracion dia de muertos**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**15%
*“the colors are great”*
**Quality-Overall**13%
*“Excellent quality”*
**Size-Overall**9%
*“Convenient size”*
**Advertised Vs Actual Product**8%
*“Just as pictured”*
**Value For Money**7%
*“For the price this bag is awesome”*
**Design-Overall**5%
*“Nice craftsmanship”*
**Durability**5%
*“super cute, seems very durable”*
**Warmth**4%
*“Brilliant warmer”*
**Gifting Purpose**3%
*“very nice gift”*
**Image/Picture Clarity**3%
*“But the pictures are beautiful”*
### **What buyers complain about **
**Smell**16%
*“The burner itself stinks”*
**Size-Overall**16%
*“it was huge”*
**Color**8%
*“More purple than expected”*
**Ease Of Use**7%
*“Can't use it”*
**Strength**7%
*“is a little flimsy”*
**Value For Money**5%
*“Not worth it”*
**Thickness**5%
*“Not very thick”*
**Gifting Purpose**5%
*“Supposed to be a birthday present for my sister”*
**Display Colors**5%
*“3 books and not enough down time to color”*
**Stretchability/Expandability/Elasticity**5%
*“They shrank and the elastic wears out quickly”*
### **Top return reasons **
**Size-Overall**28%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**6%
**Smell**5%
**Color**5%
**Quality-Overall**4%
**Thin**4%
**Material Quality**4%
**Value For Money**3%
**Length**3%
## **Common questions**
- **Is calaveras decoracion dia de muertos profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 48 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the calaveras decoracion dia de muertos niche?**
- 34 brands and 58 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in calaveras decoracion dia de muertos?**
- Top complaints mined from reviews: Smell, Size-Overall, Color. The return rate is 1.3%.
- **When does demand for calaveras decoracion dia de muertos peak?**
- Demand peaks in Oct–Nov; the busiest month runs 22.3× the quietest.
- **What does it cost to enter the calaveras decoracion dia de muertos niche?**
- Listings span $5.93–$35.54; the average listing price is $15.80 (sweet spot $15–$100). The average incumbent carries 1,354 reviews — the moat a new listing must climb.
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