---
title: "Search terms — buttons - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/buttons/search-terms"
last_updated: "2026-08-09T10:29:06.963Z"
locale: en
meta:
  description: "Niche score 50/100 · $753K/yr market · 2.9M searches/yr. Prices mostly outside the sweet spot ($3.32–$15.21) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $753K/yr market · 2.9M searches/yr. Prices mostly outside the sweet spot ($3.32–$15.21) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — buttons - Flapen"
---

# **buttons**

**Worth a look**

Shows low returns (1.3%), but prices mostly outside the sweet spot ($3.32–$15.21) keeps it on the watch list.

Market size 71Growth 21Conversion 39Competition 54Returns 89Price range 2Avg price 24Brand share 74Review moat 65Quality gap 37

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$753K**

$753K/yr · 2.9M searches

**Review moat**

**Good****916.61**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$8.50**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-8.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$3.32–$15.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms