---
title: "Buttons — $753K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/buttons"
last_updated: "2026-08-09T09:34:34.751Z"
locale: en
meta:
description: "Niche score 50/100 · $753K/yr market · 2.9M searches/yr. Prices mostly outside the sweet spot ($3.32–$15.21) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $753K/yr market · 2.9M searches/yr. Prices mostly outside the sweet spot ($3.32–$15.21) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Buttons — $753K/yr Amazon US Niche (2026) - Flapen"
---
# **buttons**
**Worth a look**
Shows low returns (1.3%), but prices mostly outside the sweet spot ($3.32–$15.21) keeps it on the watch list.
Market size 71Growth 21Conversion 39Competition 54Returns 89Price range 2Avg price 24Brand share 74Review moat 65Quality gap 37
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$753K**
$753K/yr · 2.9M searches
**Review moat**
**Good****916.61**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.50**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$3.32–$15.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, buttons is a $753K/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buttons market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$850K–$1.1M**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#123**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**60%**
Top 20: 96%
**Top-5 click share**
**53%**
Top 20: 91%
**Open market**
**35%**
- Haawooky22% - Chenkou Craft13% - Lilaly9% - Tnstk9% - GREENTIME7% - Xilitata5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.
70K50K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/buttons/trend)
## **Top buttons search terms**
- **buttons**1.2M/yr-8.8%2.5% conv. - **buttons for crafts**315K/yr-21.2%3.5% conv. - **buttons for clothes**252K/yr-9.5%1.4% conv. - **button**212K/yr-2.7%0.7% conv. - **buttons for sewing**130K/yr-2.2%1.8% conv. - **cute buttons**83K/yr+5.7%1.1% conv. - **assorted buttons**82K/yr-4.5%4.1% conv. - **wooden buttons**86K/yr-6.1%0.7% conv. - **sewing buttons**78K/yr-16.7%0.8% conv. - **large buttons**72K/yr-16.2%0.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/buttons/search-terms)
## **Top buttons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$38K10%$75K15%$113K20%$151K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**500-700 PCS Assorted Mixed Color Resin Buttons 2 and 4 Holes Round Craft for Sewing DIY Crafts Childrens Manual Button Painting DIY Handmade Ornament**Haawooky**$8.07**4.2★3,113 rev](https://www.amazon.com/dp/B076FLR6X1) [2**Chenkou Craft Random 100pcs Plastic Buttons Small DIY Sewing Craft Accessory (Mix) (Mix)**Chenkou Craft**$6.19**4.4★1,181 rev](https://www.amazon.com/dp/B01CHZTSC6) [3**Tnstk Resin Buttons 2 and 4 Holes Assorted for Sewing Crafts DIY Projects Multiform**Tnstk**$8.79**4.3★533 rev](https://www.amazon.com/dp/B0BV5XWG8Q) [4**Lilaly 100 pcs Black Buttons for Crafts 5 Sizes Mixed Round Sewing Buttons for Clothes Suitable for for DIY Crafts Coats Shirts Pants Shorts**Lilaly**$3.32**4.7★1,088 rev](https://www.amazon.com/dp/B0D9T1LWZ1) [5**Greentime 1500 pcs Round Resin Buttons Mixed Color Assorted Sizes for Crafts Sewing DIY Manual Button Painting DIY Handmade Ornament Buttons Easter Egg Fillers Decorative 2 Holes and 4 Holes**GREENTIME**$13.38**4.6★2,929 rev](https://www.amazon.com/dp/B081J66MVD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**210 pcs Assorted Buttons for Crafts 4 Sizes Buttons for Clothes Button for Sewing Colorful Cute Craft Buttons**SIRORI**$6.77**25 rev5mo ago](https://www.amazon.com/dp/B0GKWHD5DY) [**Efivs Arts 250-300pcs Resin Buttons Bulk Assorted Sewing Buttons 2 & 4 Holes for Crafts Clothes DIY Manual Button Painting DIY Handmade Ornament**efivs arts**$8.39**417 rev11mo ago](https://www.amazon.com/dp/B0FMDTZ18Y) [**110Pcs Mixed Sewing Buttons 4-Hole Craft Round Blazer Buttons 5 Color 3 Size(15mm/20mm/25mm) Suitable for Sewing Clothes Suit Coat Buttons.**wennuo**$12.18**34 rev11mo ago](https://www.amazon.com/dp/B0FKNK3WFG) [**Lilaly 300pcs Pcs Strange Shape Resion Buttons for Crafts 4 Holes Assorted Sizes Resin Buttons for Crafting Arts DIY Decoration Sewing (Strange Shape)**Lilaly**$7.82**208 rev1y ago](https://www.amazon.com/dp/B0F2F89CW8) [**Megoogo 1000-1200 pcs Assorted Resin Buttons Random Mixcolor Buttons Bulk for Sewing Crafts Clothes DIY Manual Button Painting Handmade Ornament**Megoogo**$15.21**40 rev1y ago](https://www.amazon.com/dp/B0DXT1HD2H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**210 pcs Assorted Buttons for Crafts 4 Sizes Buttons for Clothes Button for Sewing Colorful Cute Craft Buttons**SIRORI**$6.77**4.9★**▲ 236%**](https://www.amazon.com/dp/B0GKWHD5DY) [**Efivs Arts 250-300pcs Resin Buttons Bulk Assorted Sewing Buttons 2 & 4 Holes for Crafts Clothes DIY Manual Button Painting DIY Handmade Ornament**efivs arts**$8.39**4.4★**▲ 124%**](https://www.amazon.com/dp/B0FMDTZ18Y) [**Megoogo 1400-1500pcs Mixed Size Resin Buttons 12 Color Assorted Craft Buttons Charms for Manual Button Painting Sensory Play School Projects DIY Handmade Ornament**Megoogo**$15.04**4.6★**▲ 92%**](https://www.amazon.com/dp/B0D981CSJM) [**Chenkou Craft Random 100pcs Plastic Buttons Small DIY Sewing Craft Accessory (Mix) (Mix)**Chenkou Craft**$6.19**4.4★**▲ 42%**](https://www.amazon.com/dp/B01CHZTSC6) [**Various Specifications Handmade Sewing DIY Handicraft Buttons Hand-Painted Decorative Buttons Multicolor Series**Jepeux**$6.09**4.6★**▲ 39%**](https://www.amazon.com/dp/B0BG848J9L)
**~~View all trending →~~**
## **What buyers say about buttons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Touch/Button Controls**24%
*“Buttons are great”*
**Color**14%
*“Vivid colors”*
**Quality-Overall**13%
*“Excellent Product”*
**Advertised Vs Actual Product**8%
*“As described”*
**Value For Money**7%
*“worth the price”*
**Size-Overall**5%
*“Good fit”*
**Design-Overall**4%
*“The designs on them are very cute”*
**Collectibles**2%
*“Great assortment”*
**Ease Of Use**2%
*“Easy to use”*
**Fun/Entertainment Experience**2%
*“Colorful and fun”*
### **What buyers complain about **
**Touch/Button Controls**30%
*“Buttons are also quite small”*
**Color**16%
*“Not much color variety”*
**Size-Overall**14%
*“The container is tiny”*
**Advertised Vs Actual Product**10%
*“Very misleading”*
**Quality-Overall**4%
*“Poor quality button assortment”*
**Display Colors**3%
*“Not much color variety”*
**Ease Of Use**2%
*“Be aware that some of them are very hard to pull out”*
**Value For Money**2%
*“Not a good value”*
**Functionality-Overall**1%
*“none match”*
**Adhesion/Stickiness**1%
*“Also the back piece is sticking out a lot”*
### **Top return reasons **
**Size-Overall**32%
**Touch/Button Controls**22%
**Color**13%
**Advertised Vs Actual Product**10%
**Display Colors**5%
**Value For Money**4%
**Quality-Overall**3%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Material Quality**2%
## **Common questions**
- **Is buttons profitable to sell on Amazon United States?**
- The niche generates $753K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the buttons niche?**
- 24 brands and 28 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in buttons?**
- Top complaints mined from reviews: Touch/Button Controls, Color, Size-Overall. The return rate is 1.3%.
- **When does demand for buttons peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the buttons niche?**
- Listings span $3.32–$15.21; the average listing price is $8.50 (sweet spot $15–$100). The average incumbent carries 917 reviews — the moat a new listing must climb.
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