---
title: "Products — button pins - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/button-pins/products"
last_updated: "2026-08-09T10:29:11.841Z"
locale: en
meta:
  description: "Niche score 50/100 · $49K/yr market · 337K searches/yr · $11.85 avg price. A small market ($49K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $49K/yr market · 337K searches/yr · $11.85 avg price. A small market ($49K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — button pins - Flapen"
---

# **button pins**

**Worth a look**

Shows no brand lock-in (top 5 brands take 54% of clicks), but a small market ($49K/yr) keeps it on the watch list.

Market size 12Growth 36Conversion 15Competition 71Returns 81Price range 56Avg price 49Brand share 81Review moat 71Quality gap 60

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****647.46**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$3.96–$29.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.85**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+8.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$49K**

$49K/yr · 337K searches

## Products