---
title: "Button Pins — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/button-pins"
last_updated: "2026-08-09T09:34:33.932Z"
locale: en
meta:
description: "Niche score 50/100 · $49K/yr market · 337K searches/yr · $11.85 avg price. A small market ($49K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $49K/yr market · 337K searches/yr · $11.85 avg price. A small market ($49K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Button Pins — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **button pins**
**Worth a look**
Shows no brand lock-in (top 5 brands take 54% of clicks), but a small market ($49K/yr) keeps it on the watch list.
Market size 12Growth 36Conversion 15Competition 71Returns 81Price range 56Avg price 49Brand share 81Review moat 71Quality gap 60
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****647.46**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$3.96–$29.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.85**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+8.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$49K**
$49K/yr · 337K searches
According to Flapen's Amazon United States niche tracking, button pins is a $49K/yr Amazon United States market (337K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **button pins market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$59K–$71K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#8,587**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**54%**
Top 20: 91%
**Top-5 click share**
**42%**
Top 20: 84%
**Open market**
**42%**
- Kigeli29% - BIGNC9% - folconroad6% - ZENGLU5% - Ceryvop5% - Papacharms4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/button-pins/trend)
## **Top button pins search terms**
- **button pins**172K/yr+8.5%1.1% conv. - **button pin**33K/yr+9.2%1.7% conv. - **buttons pins**21K/yr+33.9%1.1% conv. - **pin buttons**22K/yr-1.8%1.1% conv. - **circle pins**16K/yr+9.8%0.3% conv. - **button pins for backpacks**22K/yr-18.1%0.2% conv. - **buttons for backpacks**13K/yr+42.7%0.3% conv. - **cute button pins**9K/yr+29.3%0.1% conv. - **pinback buttons**10K/yr-21.5%0.7% conv. - **pin button**8K/yr+0.3%1.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/button-pins/search-terms)
## **Top button pins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$5K15%$7K20%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kigeli 30 Pcs Buttons Pins 1 Inch/ 25 mm Retro Punk Button Pin Slogans Sayings Pinback for Backpacks Bags Hats Jeans (80s)**Kigeli**$10.18**4.5★97 rev](https://www.amazon.com/dp/B0D3PSX6FV) [2**Bignc 20 Set Clear Pins for Crafts Plastic Button Making Kit Blank Pins Bulk Make Your Own Buttons Badge Maker DIY Crafts Photo Buttons (2.36 Inch)**BIGNC**$9.75**4.3★941 rev](https://www.amazon.com/dp/B07JYPFJPC) [3**300 Pcs 58mm/2.28 inch Button Maker Supplies 58mm Button Supplies Parts (Approx. 2.25 inch) Round Badge Blank Button Pins Includes Metal Pin Back Cover Metal Cover Clear Film**folconroad**$18.25**4.2★202 rev](https://www.amazon.com/dp/B0CGTX2XTQ) [4**Kigeli 50 Pcs Buttons Pins 1 Inch/ 25 mm Retro Punk Button Pin Slogans Sayings Pinback for Backpacks Bags Hats Jeans (80s)**Kigeli**$13.17**4.5★280 rev](https://www.amazon.com/dp/B0CJ9NV551) [5**12 Sets Button Pins for Loose Jeans No Sew Jean Buttons Replacement Adjustable Metal Snap Tack for Reusable Pants Waist Tightener**Ceryvop**$6.16**4.5★8,462 rev](https://www.amazon.com/dp/B08SWN78QR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cat Pins for Backpacks Funny Pins Acrylic Y2K Aesthetic Pin Cute Bag Lapel Brooch Clip Badges Accessories 6PCS (Space Cat)**Dhdfisd**$11.57**5 rev6mo ago](https://www.amazon.com/dp/B0GC3FNTF4) [**Funny Pins Bulk for Adult 20PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts**Papacharms**$9.99**93 rev7mo ago](https://www.amazon.com/dp/B0G43LWVQ1) [**12 Pack 3 Inch Clear Acrylic Button Pins - DIY Custom Pins Badges Blank Photo Buttons for Crafts Badge Making School Projects Teams Personalized Gifts**IGVSP**$9.81**2 rev8mo ago](https://www.amazon.com/dp/B0FY29TQC2) [**12 Pack 3 Inch Clear Button Pins Photo Button DIY Custom Acrylic Blank Badge Pins for Crafts**BBeary**$9.80**69 rev8mo ago](https://www.amazon.com/dp/B0FSW6MYCB) [**20 PCS Women Shirt Brooch Buttons No-Sew Invisible Pearl Brooch Buttons Cover Up Lapel Pins Blouse Modesty Pin Prevent Accidental Exposure Decorative Pins for DIY Cardigan Bag Dress Clothes**Alrhso**$5.47**25 rev1y ago](https://www.amazon.com/dp/B0FHJMKDQG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cat Pins for Backpacks Funny Pins Acrylic Y2K Aesthetic Pin Cute Bag Lapel Brooch Clip Badges Accessories 6PCS (Space Cat)**Dhdfisd**$11.57**3.6★**▲ 277%**](https://www.amazon.com/dp/B0GC3FNTF4) [**Funny Pins Bulk for Adult 20PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts**Papacharms**$9.99**4.4★**▲ 201%**](https://www.amazon.com/dp/B0G43LWVQ1) [**12 Pack 3 Inch Clear Acrylic Button Pins - DIY Custom Pins Badges Blank Photo Buttons for Crafts Badge Making School Projects Teams Personalized Gifts**IGVSP**$9.81**5.0★**▲ 159%**](https://www.amazon.com/dp/B0FY29TQC2) [**20 PCS Women Shirt Brooch Buttons No-Sew Invisible Pearl Brooch Buttons Cover Up Lapel Pins Blouse Modesty Pin Prevent Accidental Exposure Decorative Pins for DIY Cardigan Bag Dress Clothes**Alrhso**$5.47**4.5★**▲ 149%**](https://www.amazon.com/dp/B0FHJMKDQG) [**300 Pcs 58mm/2.28 inch Button Maker Supplies 58mm Button Supplies Parts (Approx. 2.25 inch) Round Badge Blank Button Pins Includes Metal Pin Back Cover Metal Cover Clear Film**folconroad**$18.25**4.2★**▲ 142%**](https://www.amazon.com/dp/B0CGTX2XTQ)
**~~View all trending →~~**
## **What buyers say about button pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**16%
*“Easy to use”*
**Quality-Overall**15%
*“The pins are high quality”*
**Touch/Button Controls**12%
*“Nice buttons”*
**Size-Overall**7%
*“Fit well”*
**Value For Money**7%
*“Good Deal”*
**Advertised Vs Actual Product**5%
*“Just what I needed”*
**Efficiency**4%
*“Works GREAT”*
**Strength**4%
*“It holds well”*
**Color**3%
*“Colorful”*
**Design-Overall**2%
*“Cute designs too”*
### **What buyers complain about **
**Size-Overall**18%
*“Wrong size”*
**Ease Of Use**12%
*“Difficult to open”*
**Quality-Overall**10%
*“Needs better quality control”*
**Touch/Button Controls**10%
*“And the button is too big”*
**Functionality-Overall**6%
*“Dont Work”*
**Durability**5%
*“They break easily”*
**Defective Material/Parts**3%
*“Some of them come with defects”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions, broke two the very first try”*
**Comfort-Overall**3%
*“Not very comfortable”*
**Strength**2%
*“Flimsy,”*
### **Top return reasons **
**Size-Overall**42%
**Touch/Button Controls**13%
**Functionality-Overall**9%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**5%
**Compatibility-Overall**3%
**Value For Money**3%
**Quality-Overall**3%
**Material Quality**2%
**Design-Overall**1%
## **Common questions**
- **Is button pins profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 35 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the button pins niche?**
- 28 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in button pins?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 1.7%.
- **When does demand for button pins peak?**
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the button pins niche?**
- Listings span $3.96–$29.13; the average listing price is $11.85 (sweet spot $15–$100). The average incumbent carries 647 reviews — the moat a new listing must climb.
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