---
title: "Trend — button maker - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/button-maker/trend"
last_updated: "2026-08-09T11:23:29.558Z"
locale: en
meta:
  description: "Niche score 57/100 · $2.3M/yr market · 3.4M searches/yr · $45.76 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $2.3M/yr market · 3.4M searches/yr · $45.76 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — button maker - Flapen"
---

# **button maker**

**Launch it**

A $2.3M/yr market growing +1.2% this quarter with returns at 3.0% — clears our launch bar.

Market size 95Growth 27Conversion 19Competition 42Returns 50Price range 81Avg price 95Brand share 45Review moat 68Quality gap 85

**Market size**

**Incredible****$2.3M**

$2.3M/yr · 3.4M searches

**Avg price**

**Incredible****$45.76**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$16.78–$118.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****763.91**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+1.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

## Trend