---
title: "Button Maker — $2.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/button-maker"
last_updated: "2026-08-09T09:34:18.540Z"
locale: en
meta:
description: "Niche score 57/100 · $2.3M/yr market · 3.4M searches/yr · $45.76 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $2.3M/yr market · 3.4M searches/yr · $45.76 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Button Maker — $2.3M/yr Amazon US Niche (2026) - Flapen"
---
# **button maker**
**Launch it**
A $2.3M/yr market growing +1.2% this quarter with returns at 3.0% — clears our launch bar.
Market size 95Growth 27Conversion 19Competition 42Returns 50Price range 81Avg price 95Brand share 45Review moat 68Quality gap 85
**Market size**
**Incredible****$2.3M**
$2.3M/yr · 3.4M searches
**Avg price**
**Incredible****$45.76**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$16.78–$118.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****763.91**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, button maker is a $2.3M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Launch it — 57/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **button maker market data**
- **Units sold / yr**
- **60K–80K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$2.7M–$3.7M**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#1,287**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 98%
**Open market**
**18%**
- Happizza37% - MK.Bear15% - DCBADGE14% - ppttoodd7% - VEVOR5% - Freeingbag4% - Open — no brand owns it (8 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.
100K60KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/button-maker/trend)
## **Top button maker search terms**
- **button maker**1.2M/yr+6.1%1.7% conv. - **pin maker**927K/yr-0.4%1.1% conv. - **button maker machine**450K/yr+2.8%1.8% conv. - **pin maker machine**178K/yr-23.7%1.5% conv. - **badge maker**63K/yr+17.4%0.6% conv. - **button press**64K/yr+2.4%1.1% conv. - **button pin maker**50K/yr+6.3%1.5% conv. - **pin maker machine kit**62K/yr-23.5%2.2% conv. - **vevor button maker**36K/yr+2.9%1.3% conv. - **button machine**33K/yr+23.5%1.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/button-maker/search-terms)
## **Top button maker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$233K20%$465K30%$698K40%$930K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Button Maker Machine 58mm - (3rd Gen) Installation-Free 58mm(2.25in) DIY Pin Badge Button Maker Press Machine Badge Punch Press with Free 100pcs Button Parts&Pictures&Circle Cutter**Happizza**$41.54**4.2★3,567 rev](https://www.amazon.com/dp/B08LNCCKFC) [2**DCBADGE Button Maker Machine Button Pin Maker (3rd Gen) Installation-Free DIY Button Press Machine Kit with Free Button Parts&Circle Cutter&Wrench Gadget (Light Blue 58mm2.25in)**DCBADGE**$40.25**4.2★315 rev](https://www.amazon.com/dp/B0DPSK3CB7) [3**Happizza Button Maker Machine Multiple-Sizes - Pin Maker Machine 1.25 inch+2.25 inch Interchangeable Button-models Badge Button Press Machine with 200 Sets 32+58mm Button Maker Supplies&Circle Cutter**Happizza**$61.36**4.3★1,069 rev](https://www.amazon.com/dp/B0B3QSDYRL) [4**MK.Bear Button Maker Machine 58mm (2.25 in) Installation-Free DIY Button Pin Maker Machine Badge Punch Press with Free 100pcs Badge Supplies & Pictures & Circle Cutter**MK.Bear**$41.08**4.4★1,242 rev](https://www.amazon.com/dp/B08K318MKJ) [5**Button Maker Machine 58mm (2.25 inch) DIY Button Pin Maker Machine Comes with Free Button Parts Circle Cutter Cutting Board Pattern Paper Holographic Bags Colored Film and Protective Case**ppttoodd**$35.23**4.0★115 rev](https://www.amazon.com/dp/B0FN4L4XC7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Button Maker Machine 58mm Easy DIY Pin Maker Machine No Setup Button Maker for 3mm Macrame Cord 3mm x 220 Yards Cotton Macrame Cord Kit**3FP**$38.83**3,270 rev3mo ago](https://www.amazon.com/dp/B0H3KSN8K4) [**UCEC 100 Sets Button Maker Supplies 1 inch Metal Buttons & 1.25 inch Circle Punch with Metal Backs Pin Maker Supplies Button Making Parts Badge Makers Kit (Pin Maker Machine Not Included)**UCEC**$16.78**5 rev3mo ago](https://www.amazon.com/dp/B0G63W9YK4) [**Happizza Button Maker Machine 58mm/2.25in Pin Maker Machine Kit with 30 Buton Parts DlY Badge Maker Purple Button Press Machine Perfect Beginner Experience Kit Ideal for School Parties Events**Happizza**$32.26**35 rev5mo ago](https://www.amazon.com/dp/B0GL58WD8R) [**MK.Bear 2026 Button Maker Machine 2.25 Inch (58mm) No Installation Required Pin Maker Kit for Button Making DIY Pink Badge Maker Button Press with 30 Badge Supplies & Circle Cutter**MK.Bear**$34.87**27 rev5mo ago](https://www.amazon.com/dp/B0GL5CCG3J) [**Caydo 2.25in(58mm) Button Maker Machine Pin Maker Machine for Anime Fans DIY Badge Making Press Kit Create Fan Pins for Conventions Anime Meetups & Band Parties Gifts for Young Adults**Caydo**$56.71**91 rev5mo ago](https://www.amazon.com/dp/B0GGH21L23)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Asnfanl 58mm(2.25IN) Professional Button Maker Machine Kit: Manual Press for Custom Pin Making Includes A4 Craft Mat & 100Pcs DIY Supplies for Badges Gifts Souvenirs**Asnfanl**$29.63**4.1★**▲ 274%**](https://www.amazon.com/dp/B0GCSRSXK9) [**Button Maker Machine 58mm Easy DIY Pin Maker Machine No Setup Button Maker for 3mm Macrame Cord 3mm x 220 Yards Cotton Macrame Cord Kit**3FP**$38.83**4.6★**▲ 274%**](https://www.amazon.com/dp/B0H3KSN8K4) [**UCEC 100 Sets Button Maker Supplies 1 inch Metal Buttons & 1.25 inch Circle Punch with Metal Backs Pin Maker Supplies Button Making Parts Badge Makers Kit (Pin Maker Machine Not Included)**UCEC**$16.78**2.6★**▲ 265%**](https://www.amazon.com/dp/B0G63W9YK4) [**MK.Bear 2026 Button Maker Machine 2.25 Inch (58mm) No Installation Required Pin Maker Kit for Button Making DIY Pink Badge Maker Button Press with 30 Badge Supplies & Circle Cutter**MK.Bear**$34.87**4.5★**▲ 258%**](https://www.amazon.com/dp/B0GL5CCG3J) [**Happizza Button Maker Machine 58mm/2.25in Pin Maker Machine Kit with 30 Buton Parts DlY Badge Maker Purple Button Press Machine Perfect Beginner Experience Kit Ideal for School Parties Events**Happizza**$32.26**4.7★**▲ 258%**](https://www.amazon.com/dp/B0GL58WD8R)
**~~View all trending →~~**
## **What buyers say about button maker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Touch/Button Controls**20%
*“Worked really well for a handful of buttons”*
**Ease Of Use**18%
*“EASY PEASY”*
**Value For Money**8%
*“Very much worth the price”*
**Fun/Entertainment Experience**7%
*“Lots of fun”*
**Quality-Overall**6%
*“Fabulous product with exceptional service”*
**Gifting Purpose**4%
*“Giftable”*
**Assembly/Installation**3%
*“Easy set up”*
**Instructions/User Manual/Troubleshooting**3%
*“easy to understand instructions”*
**Strength**3%
*“The included macrame cord is sturdy”*
**Durability**3%
*“Durable product”*
### **What buyers complain about **
**Touch/Button Controls**18%
*“The buttons are a little bigger than expected”*
**Functionality-Overall**13%
*“It does not work well”*
**Durability**10%
*“broke very quickly”*
**Quality-Overall**8%
*“Cheap quality”*
**Ease Of Use**5%
*“Hard to press”*
**Instructions/User Manual/Troubleshooting**3%
*“Entry Level / Instructions are Awful”*
**Material Quality**3%
*“cheap materials”*
**Strength**2%
*“Not very sturdy”*
**Adhesion/Stickiness**2%
*“But they just wont stick at all”*
**Value For Money**2%
*“A total waste of of money”*
### **Top return reasons **
**Touch/Button Controls**27%
**Size-Overall**18%
**Defective Material/Parts**15%
**Functionality-Overall**14%
**Advertised Vs Actual Product**3%
**Mechanism Issues**3%
**Value For Money**3%
**Durability**2%
**Quality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is button maker profitable to sell on Amazon United States?**
- The niche generates $2.3M/yr across 22 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Launch it (57/100).
- **How competitive is the button maker niche?**
- 14 brands and 25 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in button maker?**
- Top complaints mined from reviews: Touch/Button Controls, Functionality-Overall, Durability. The return rate is 3.0%.
- **When does demand for button maker peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the button maker niche?**
- Listings span $16.78–$118.19; the average listing price is $45.76 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.
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